“The skills of the entrepreneur can be learned, since more than a character trait it is a conduct, an attitude; defines the entrepreneur as the person capable of intuiting a business opportunity and putting into action arduous, creative, difficult and risky actions, which end in the creation of a company or business ”. Peter Drucker.
The entrepreneur is a person with certain attitudes, who may have some skills and competences. An attitude is defined as: " the predisposition to respond consistently, to various aspects of people, situations or objects." A person's attitude is inferred by the way they express their beliefs and feelings based on their behavior. Beliefs are postulates based on values and experiences of the individual. They are mainly formed based on their socioeconomic background and other experiences throughout their lives. They are learned beliefs, for example: "persevere and you will win".
People's way of thinking provokes emotions that are feelings directed at other people, things or situations. In a person who has positive feelings towards perseverance, when things don't go well, their feeling naturally leads to persevering behavior.
Attitudes develop as a representation of people and their social environment. Prototypes are formed in the memory of people that allow them to a priori evaluate individuals, situations or objects and act accordingly.
Attitudes are acquired, just as the person has acquired what he now has.
Attitudes, knowledge and habits come together in the culture, which blesses some and devalues others. That he has some archetypes as heroes, but it does not occur to him that someone who opens his factory at 6 in the morning and generates endless activities and jobs could be.
Heroes and antiheroes, the entrepreneur is not even seen by young people, since many of his behaviors belong to this useful and valuable social character. In effect, it is the entrepreneurs, for example, who organize the graduates' trip and obtain the resources for it.
The business entrepreneur is a pragmatic person who solves other people's problems (meets needs) and earns money. There are also social entrepreneurs, NGO founders, cultural, educational, sports, and university entrepreneurs, all activities that build the spiritual and material wealth of a region or country.
There are entrepreneurs in the ranks of the State, the one who takes risks, who has initiative, who organizes, who tests, who fails and gets up and tries again.
Entrepreneurs have what the English call "need to achievement", which in Spanish translates as "need to achieve", to bring an idea to reality, to make it work, to make things happen.
The need for achievement is the great universal fuel, and the entrepreneur happily goes through many sacrifices, and has the ability to postpone gratifications in pursuit of his goals.
The entrepreneur is not born, he is made. He makes himself, more or less easily, if he has an "environment", a favorable culture, guidance and support. Perseverance is what separates people on the road. Perseverance is reinforced if others are appreciated to persevere until their achievements are reached.
People with different perseverance can be accompanied pedagogically in their habit formation, and all will progress somewhat. What accompaniment cannot do is replace their need for achievement, the drive or the pleasure that it means for them to see the things they dreamed of already accomplished.
What you cannot do is generate dreams. It has been found that, for multiple reasons, there are young and old who have given up dreaming, who do not live but have chosen to survive. That there are people for whom the blame is always someone else's or they think they are prey to circumstances, from the outside. People who live in what is called "the victim's speech".
Usually one lives in an environment with a culture where connecting with one's own need for achievement is difficult and sometimes impractical, because most of the time there is no basis for support: we like crafts, but we do not make the effort and research so that products are positioned in certain market segments, who are willing to pay for it. And then, the artisans end up delivering pizza on a motorcycle.
In the short term, this forces people to work for others who are encouraged.
But this will be so until an environment with another culture is achieved and then many more people will consider that destiny. When there are more who are encouraged to connect with their need for achievement, more will be those who rationally advance to materialize it.
Entrepreneurs need a framework that helps them create that environment and also helps them connect with the fabric of the state apparatus, as well as with other institutions such as banks, consultancies, NGOs, providers of infinite services, etc. where they can support and help them, and they can compete and grow.
And that area is what is called the Entrepreneurial Community.
To understand what is meant by an entrepreneurial community, it is necessary to first visualize that a lawyer is trained in a community of lawyers, a doctor in a community of doctors, an engineer in a community of engineers, and so on with any example.
It is even argued that a criminal is formed in a criminal community. In this case, the community will have to be broken up or a more powerful one created. Still, it remains a community challenge.
Consequently, an entrepreneur is formed in a community of entrepreneurs.
Without community, the phrases:
"Reach the top, prepare your project, gather your team, participate, create your own company", are "meaningless" phrases.
By sense, it refers to the fact that they do not move, they do not move, they do not inspire, because thus no one "discovers" their need for achievement. In addition it is seen that those who undertake are some young people dressed in dark suits and it turns out that the girl (teenager) admires and wants to go out on Saturday with a boy who paints her hair green.
So the venture is for gray guys who look like that 60-year-old man, with a tie and handles and who say he pays his employees badly; In conclusion, you don't want to be like him.
The central invitation is, "Be the being you decide to be." Authenticity first. Being is always a decision and having a consequence. The one who is, does and then just has.
What must be built is a community of people connected to their emotional world and to whom their anxieties are revealed and to put hope for those anxieties. Emotionally speaking, entrepreneurship is a "need for achievement" or anguish with hope. "I am distressed, angry, upset what is happening and I hope to change it." Consequently I take action, undertake. What distresses, angers, annoys me can be anything. The quality of a service, the absence of a product, the lack of behavior, etc. If it bothers me that they kill whales and I hope to contribute to this not happening, I form or join Greenpeace and develop the action of caring for a whale and facing the boats.
Suddenly, in some conversation of this community of distressed by the whales, the purpose of obtaining financing will appear and someone will ask, why don't we make a business plan?
First is the anguish that derives from the need for achievement and then the business plan.
Training entrepreneurs is not about teaching knowledge, whatever it may be. Entrepreneurship is not about the business plan, just as a "terrorist" is not about the "submachine gun." The “terrorist” is formed in ideology and in a “particular” way of observing the reality that he shares with others. It is from this particular way of observing reality that he is moved in a coherent way with some human beings and is indifferent to others. In short, "I form a community" by communicating (conversing) with others. For this reason, it is required to form a critical mass, that many talk about what they are going to do and start doing it. This means changing the culture, changing first what we do every day, our daily practices and habits. Valuing entrepreneurial behavior, we train hundreds of entrepreneurs.Their behaviors will be role models and examples. More so when it is known today - according to Daniel Goleman (Social Intelligence, 2006) - that there is what the author calls “mirror neurons”. "Apparently, different experiments with apes have shown that in their brain there is a type of neuron that" fires "(activates) both when the animal performs an action and when it observes another (especially, of the same species) do that action. In other words, these neurons "replicate" ("reflect" like a mirror) the behavior of the other animal. Furthermore, it appears that some experiments with functional magnetic resonance imaging (fMRI) have found some evidence of the same type of neuron in the human brain. And it is speculated that they could have an important role inMore so when it is known today - according to Daniel Goleman (Social Intelligence, 2006) - that there is what the author calls “mirror neurons”. "Apparently, different experiments with apes have shown that in their brains there is a type of neuron that" fires "(activates) both when the animal performs an action and when it observes another (especially, of the same species) do that action. In other words, these neurons "replicate" ("reflect" like a mirror) the behavior of the other animal. Furthermore, it appears that some experiments with functional magnetic resonance imaging (fMRI) have found some evidence of the same type of neuron in the human brain. And it is speculated that they could have an important role inMore so when it is known today - according to Daniel Goleman (Social Intelligence, 2006) - that there is what the author calls “mirror neurons”. "Apparently, different experiments with apes have shown that in their brains there is a type of neuron that" fires "(activates) both when the animal performs an action and when it observes another (especially, of the same species) do that action. In other words, these neurons "replicate" ("reflect" like a mirror) the behavior of the other animal. Furthermore, it appears that some experiments with functional magnetic resonance imaging (fMRI) have found some evidence of the same type of neuron in the human brain. And it is speculated that they could have an important role in2006) - that there is what the author calls the "mirror neurons". "Apparently, different experiments with apes have shown that in their brains there is a type of neuron that" fires "(activates) both when the animal performs an action and when it observes another (especially, of the same species) do that action. In other words, these neurons "replicate" ("reflect" like a mirror) the behavior of the other animal. Furthermore, it appears that some experiments with functional magnetic resonance imaging (fMRI) have found some evidence of the same type of neuron in the human brain. And it is speculated that they could have an important role in2006) - that there is what the author calls the "mirror neurons". "Apparently, different experiments with apes have shown that in their brain there is a type of neuron that" fires "(activates) both when the animal performs an action and when it observes another (especially, of the same species) do that action. In other words, these neurons "replicate" ("reflect" like a mirror) the behavior of the other animal. Furthermore, it appears that some experiments with functional magnetic resonance imaging (fMRI) have found some evidence of the same type of neuron in the human brain. And it is speculated that they could have an important role inDifferent experiments with apes have shown that in their brains there is a type of neuron that “fires” (activates) both when the animal performs an action and when it observes another (especially its own species) doing that action.. In other words, these neurons "replicate" ("reflect" like a mirror) the behavior of the other animal. Furthermore, it appears that some experiments with functional magnetic resonance imaging (fMRI) have found some evidence of the same type of neuron in the human brain. And it is speculated that they could have an important role inDifferent experiments with apes have shown that in their brains there is a type of neuron that “fires” (activates) both when the animal performs an action and when it observes another (especially its own species) doing that action.. In other words, these neurons "replicate" ("reflect" like a mirror) the behavior of the other animal. Furthermore, it appears that some experiments with functional magnetic resonance imaging (fMRI) have found some evidence of the same type of neuron in the human brain. And it is speculated that they could have an important role inIt appears that some experiments with functional magnetic resonance imaging (fMRI) have found some evidence of the same type of neuron in the human brain. And it is speculated that they could have an important role inIt appears that some experiments with functional magnetic resonance imaging (fMRI) have found some evidence of the same type of neuron in the human brain. And it is speculated that they could have an important role inimitation skills learning, as well as language development, and it has been said that problems with these types of neurons could be at the basis of autism. Mirror neurons transform visual information into knowledge. "
Let's change the visual information, that young people see entrepreneurs as a valid alternative for their future development.
