When we venture into a business, whatever the strategy or step we take can become “risk”. Even what we least expect can turn into the biggest nightmare.
One risk that we don't commonly think about is that of partners or potential business partners. It is difficult to assess how risky it is to associate with someone, especially remember that "appearances are deceiving" Who are they? What is their history? What experience do they have? What is the added value that these partners will contribute? Perhaps more than once we should think about the Mexican saying "Better alone than in bad company." Do not take lightly “entering” into partnership with anyone. It is like in marriage, there must be "chemistry", infatuation and above all long-term commitment, "until death separates them."
Before entering into partnership with any individual or friend I evaluated their potential partner very well with facts and numbers. The friendship between the parties is not enough, although it is more enjoyable to do business with friends or family, business is colder and more calculating and we need as a partner "the best" and not the most "good" and "kind". It is like strategic alliances, ask yourself: why do you need the alliance? Or do you like to share? Teamwork is excellent as well as the commercial partnership and sharing wealth with others is also a brilliant idea, however we must evaluate the risks of sharing our work and the benefits with others and in this way put in a balance and decide if it is worth it. worth the partnership or partner in question.
The situation is not easy, when a friend invites us to be part of a society made up of "other" people that we don't know, that's the detail, we generally think that the "others", known as "our friend" are a guarantee. Well let me tell you that it is NOT a guarantee, it is a very large irrigation most of the time. Do not make the mistake that many of us have made.
What to consider among other things when evaluating your potential partner:
- Availability Honesty Business experience Successful results Commitment Flexibility Similar vision Discipline And why not, do something »Biographical»
Take the time to evaluate with indirect questions without offending or questioning the integrity of your partners or let fate surprise you.
Decide with data whether it is worth entering into partnership with your acquaintances to start your business. Do not get carried away with anyone, be careful! The desperation to do business can lead you to make the biggest mistake of your life and cost you in several areas.
We recommend before you venture into any adventure like this, think about it not only twice but ten times since, like a good friend, a good business is difficult to find.
