As an entrepreneur throughout my experience I have always wondered how important Intellectual Property (IP) is in my ventures, or how to establish a trademark so that no one can make use of it since if we lack this registration someone else can use it and we would not have a way to protect ourselves in such a situation and especially when the project begins to have scope and a greater degree of success.
That is why De León and Fernández mention that the: “Latin American entrepreneur has a problem of inability to dimension the institutionalization mechanisms to capitalize on their ideas in the market. These mechanisms begin with their lack of knowledge about the use of the intellectual property system ”(p.18).
Based on the opinion of these authors, it is evident that we as entrepreneurs sometimes lack this aspect and I think that this happens with respect to the costs that trademark registration implies in Mexico, which is around three thousand pesos, which we could use to invest In the acquisition of merchandise for sale, however, I am aware that when a brand is accompanied by the ® symbol, we feel safer when acquiring them, but if we realize around the entrepreneurs most of us do not have this, which possibly makes our sales not reach the ones we want, so registering our brand and placing the symbol on our logo will inspire security to our consumer?
Another important point that we can point out as an advantage for all those who start to undertake is related to strategic alliances, as mentioned by Fernández (1999) “In an alliance, each partner benefits from the knowledge of the whole, and for the alliance function properly, each and every one of them must contribute the best of themselves, without restrictions, although taking special care to preserve their authentic secrets ”(p.34).
I agree with the author because it is currently the way in which we must manage our ventures or businesses, and the benefit that it gives us to all parties involved, for example the venture that I am currently carrying out in a certain way is being made known through Alliances that we have managed to create, with various entrepreneurs, establishments and micro or small companies, in order that they too can make themselves known or have a greater reach in the market.
Por último, pero no menos importante otro punto a favor a la hora de emprender es el dominio público, como lo menciona Icaza (2007) “El dominio público lo constituyen todas las obras que no están protegidas por el derecho de autor y que por lo tanto pueden ser utilizadas sin permiso o sin tener que pagar al autor original. Eso significa que las obras de dominio público pueden ser copiadas, distribuidas, adaptadas, interpretadas y exhibidas en público gratuitamente, como si perteneciesen a todos.” (p.40)
Since sometimes in our advertising or social network posts we use some images or photos that we do not make, but we obtain these from free and copyright-free image banks that you find on the internet: Pixabay (https: // pixabay. com / es /), Pexels (www.pexels.com), Freepick (www.freepik.es), to name a few, the only thing that these sites ask of you is to thank the author when you use them for commercial purposes, or you can grant A small commission on a voluntary basis is not mandatory. There are also image banks with a monthly subscription and in these cases with this subscription you are paying the author to use their photos.
Considering IP in our undertakings is of the utmost importance since it will bring with it broad benefits such as: competitive advantage, right to belong to the brand or patent, use and exploitation of a product or service created by us, recognition for the creation of a work, among others. On the other hand, the creation of alliances is fundamental in the business world today, because this way all the parties involved will have a benefit and in turn we can save in some aspects, and offer something that we have in exchange for something that we we need. Finally, have knowledge about some elements in the public domain that we can adapt as long as we attribute the author who provides us with said elements,it will generate a better visualization for our advertising or a better image of our social networks.
And do you already have some of these aspects in your venture?
