Corporate social responsibility is good business

Assuming a position of indifference to the growing problems that are affecting humanity (environmental pollution, violence, social disorder, loss of principles and values, increase in depressive states, delegitimization of the established order and more), will be for the whole world the worst catastrophe ever. It is business organizations, professionals, the state and educational entities that must assume a leadership position to combat these scourges. As affected as we are, it is time to rethink the social responsibility of the company in all its dimensions, because if we do not do so, for itself and for the whole of society, it will be to take a box to witness our own funeral. They are the parents, the teachers of colleges and schools, the universities, the business associations,the territorial governments, the state, the church itself and all those people and organizations that in some way affect tomorrow today, those called to assume leadership with an ethical, moral and responsible position that does not allow to continue building a nefarious and fatal future.

Although there is much written about the social responsibility of the company, I can dare to affirm that the subject has focused more on environmental issues, sustainable development and cleaner production, which without a doubt is one of the fronts of great attention by the importance of this for the planet and humanity itself, but it should not be the only one. There are other treaties that more boldly present social responsibility with components of positive training in their work community and of impact on the communities through social works, also recognizing its importance, but all of them remain on the romantic side of the matter and neglect other aspects that are vital for healthy coexistence and for the benefit of our societies.

The issue of social responsibility in companies has not yet been assimilated seriously enough that it deserves, because its philosophy and the way it has been treated, tends to be in contradiction with business interests, which are without discussion some, to produce profits, that is to say, that the business activity is a profitable exercise.

It is for this reason, that interested in the subject, he presented it with a series of components that will make it something interesting for businessmen and productive units, since "SOCIAL RESPONSIBILITY IS A GOOD BUSINESS", in other words, actions with Social responsibility is not an expense, it is an investment that generates Profits and Profits, in some cases immediately, and in others in the medium and long term.

It is unlikely that a company will assume a social responsibility policy if it becomes an expense that goes against its interests and financial statements, since we cannot ignore that in business language everything is measured in investment costs and recovery Of the same.

When awareness is acquired that Social Responsibility is an investment that produces returns in profits, entrepreneurs and managers will assume positive leadership on the subject, and this is more than likely, it is a reality to make social responsibility a profit action for the same company.

1. Scope of social responsibility.

The social responsibility of the company is a combination of legal, ethical, moral and environmental aspects, and it is a voluntary decision, not imposed, although there are certain regulations on the subject.

Orienting the efforts of the company only to produce results based on the theories of producing and selling more with the minimum cost regardless of the social impact, is over time, the worst business in the productive sector that seeks profitability. The current strategy and its expected benefits, with such a position, may be the reason for your failure tomorrow.

The social responsibility of the company covers internal and external aspects, those that have been discussed by experts on the subject, the first oriented to the collaborators or the work team, their associates and shareholders, and the second, those external to clients, suppliers, family of workers, neighborhood and social environment, including the environment.

Before delving further on the subject, it is necessary to remember that the business objectives of the current company are focused on achieving greater competitiveness and productivity.

Productivity is understood as the ability to produce and sell more, at a lower cost and with excellent quality, which allows the brand that is promoted to maintain and grow in the markets to which it belongs, whether national or foreign, thus becoming a lot more competitive.

Productivity and competitiveness are then the reason that leads management decisions to make an assessment of the cost benefit, the investment made with respect to the profits generated, but unfortunately with a short-term vision, without measuring consequences of the harmful effects of the investment in the future of the brand or the company itself.

The same market dynamics, with its neoliberal tendencies and the great need to maintain or survive in a system of complex and unequal relationships, where ethics and morals, the concept of justice and other aspects relevant to principles and values ​​have lost importance., make the concept of social responsibility neglected, because in their eagerness to grow and maintain themselves, they play with irregular rules in search of snatching the market from their competition and being more profitable, making all commercial practice valid, even if it is affected or hit something or someone.

"The end justifies the means", Machiavellian maxim that prevails today in business management, because otherwise, there is a risk of losing the market.

This way of thinking validates negative and harmful actions under irresponsible pretexts, such as, "if I don't do it, I can't create jobs", "it's the only way to be profitable and that brings tax benefits that serve everyone", "the goal is survive as of place »,«. In the current business exercise and according to the dynamics of the market, every action is validated, "In marketing anything goes", "experts say."

This way of thinking and acting does not measure future consequences and the impact that it may have on the social, human and environmental environment, it nullifies all scruples over ethical and moral principles, even above civic and social principles. and even the spiritual ones.

Focusing on the generation of "Benefits" (of sale, profitability and others) in the short term, leads the entrepreneur to act coldly without limit in making his decisions, lacking any ethical and responsible vision, and even, without measuring the negative consequences for your own company, simply because of your way of proceeding and decision-making scheme.

1. Current problems due to actions not socially responsible.

It is important to clarify that the problems due to inadequate social responsibility are not caused by a single source, that is, by the company, all levels of a state are equally responsible for their ills: the soft, imprecise and irresponsible policies of governments; permissible and compromising rulers; corruption systems; the little concern and importance granted on the subject by educational entities; the very ignorance or lack of knowledge on the subject on the part of businessmen and actors of the productive and commercial sector; the low scruple of many businessmen and people who, knowing the issue and its consequences, act irresponsibly.

In simple words, all levels that are part of the state, government and its policies, colleges and universities, companies, employees, parents, the media and others that affect behavior patterns and culture, are equally responsible for damages caused, either by direct actions or by omission.

In order to take stock of some of the problems caused by a behavior that is not socially responsible, it seems important to me to define what I understand within the term "Environment".

When we talk about the Environment, we tend to think only of aspects related to natural resources and their quality, Earth, water and air, therefore it is only summarized to ecological practices in matters related to «Development sustainable "," Cleaner production "and the like, that is, garbage and waste management, establishing actions towards reducing the impact and therefore promoting savings, recycling waste and re-using recyclable in new productive practices.

This is an excellent step in terms of environmental quality in energy, climate, air quality, soil quality, water quality and related issues, all of which provide an excellent benefit to being and other species on the planet. But we must not ignore that in the concept of "Environment" is being as such, man, who not only needs good air to breathe, good water to drink and fertile land and a variety of species of flora and fauna for their food, we need more, something additional that is part of the quality of the environment.

Being a rational animal, aware of its existence and thinking, we need peace, tranquility, security, mental well-being as well as physical, harmony between beings, satisfaction for living, harmony with the rest of the world. environment, and with this a series of elements that provide motivations for life and a sense of transcendence.

The human animal, that is, the being that became social, requires more elements of quality and harmony with its environment than the rest of the animals, since they, the non-thinking or non-rational, lack emotions and consciousness., so its relationship with the environment is merely physical - chemical, while in man it is also emotional, hence the concept of balance.

The problems that we currently have are not only those that have already been studied and that are specified with the quality and state of natural resources, and among them to remember:

• The increasing global warming in the last 160 years and its effects on the planet: The thawing and melting of the polar caps, which by approximately 2,100, experts say, will cause the seas to rise up to five feet, with entire nations disappearing and changing the world map The increase in substances that produce acid rain and therefore the deterioration of forests and the extinction of animal and plant species vital to the harmony of the ecosystem The increase in water pollution and the poisoning of plant species and animals, contamination for the irrigation of food-producing crops, the proliferation of diseases through this route and its other consequences that generate public health problems in a high state of global alert The dryness of the land and its infertility,deforestation and reduction of vegetation as the only source of oxygen production and recovery of the air Extinction of animal and plant species, with its negative consequences due to the imbalance in the food chain, the increase in the greenhouse effect and the alteration of habitats The reduction of the ozone layer and the dangers due to direct exposure to the sun's rays for both human beings and for all living species, and many other issues that are currently subject to regulations and awareness, such as the increase of garbage and their final disposal, the production of food loaded with carcinogenic contaminants and possibly even agents that stimulate mutations in living beings.

We therefore see that the environmental issue is highly alarming, and that unfortunately it has been generated by the low interest in the matter, and by the non-responsible action of the world productive system, but this is not the only problem that threatens humanity and the company There are others that grow day by day and become the fatality for the future.

"Doing a business today is very difficult and risky" say some businessmen, "The situation is becoming more violent", "There is no one to trust", and just as those expressions are many that reflect mistrust in the current social situation, and it is not applicable only to one region, it becomes almost global sentiment.

There is a situation of confusion and disorder that makes business practice increasingly complex, not to call it difficult, affecting the financial year, not only due to the strengthening of personal, industrial or property security systems, but also due to the growth of absenteeism, for damages caused to someone else's property, for returns, for reprocesses, the loss of clients, the immorality of some officials of the same state and more aspects that are part of what they call "normal in a business exercise", and that can be measurable in the financial statements of each company.

The current outlook for the company is not encouraging at all, it does not favor its activities, threatens financial stability, affects internal and external well-being and therefore productivity, affecting competitiveness.

Among some of the negative facts, the following stand out:

• The growing violence and social conflicts that threaten the tranquility of the citizen, the individual and their assets and those of the companies, implying more investment in security, fear of investing, and in case of attacks or damage, the loss and consequent replacement of assets. The lack of identity, the little sense of belonging to the same region, country and company, and the absent commitment to improvement plans Stress and depressive states that generate absenteeism, desertion, conflicts, tensions and a series of discomforts that affect the organizational environment. Emotional problems, neuroses, social paranoias and other states that contribute to accidents, that demotivate and influence poor concentration and poor results.

The above among many of those that we can list, but there are also other evils that spoil the personal and destabilize family groups, with effects on the degrees of attention, the disposition, the contribution and the results in the company and in general to the society. Among some:

• The growing tendencies to dependence on drug addiction, alcoholism and other psychoactive substances that generate internal problems and decompose society. The increase in the industry of kidnapping, rape, robbery and other violent acts that generate fear, anxiety and create a climate of tension and fear The increase in robberies, thefts, embezzlement and other dishonest practices that reduce the motivation towards investment, imply more costs in protection and that due to the same state of prevention, reduces skills and moods, since mistrust, states of suspicion and doubts grow.

Along with other issues, the above is part of the panorama in which people develop and in which the company is immersed. A highly criticized scenario but one that would perish unchangeable, due to the strength it has acquired over time, becoming the norm of daily life.

It goes without saying that the productivity of people is seriously affected when it is emotionally damaged, and therefore the results of the company, so if the environment in which society is found, and therefore the company, is healthy and favorable, productivity and competitiveness will be higher, but if not, it will be manifested in its results, production, marketing and therefore financial.

Among those factors that affect feelings and the tranquility of the work group, and that although apparently are not the direct responsibility of the company, it affects its results, and among these:

• Low inadequate relationships and the growth of family conflicts Increased rates of anorexia and bulimia in adolescents Progressive prostitution, including children High tendencies of homosexuality Growth of youth gangs Satanic practices High infidelity Growth of suicide rates. Others.

This produces emotional decay and becomes a reason for absenteeism, job desertion, accidents in the exercise of work functions, apathy, the growth of conflicts, low motivation for what to do and other manifestations that reduce the concentration capacity and the disposition towards productivity, in addition they come to affect in aspects such as the total loss of interest in what is done and in life itself, the illusion ends.

To this we can add another number of attitudes, behaviors, habits, customs and ways of thinking, which oppose the good performance of the group of workers and therefore the productivity of a company, including:

• Negativity or pessimism. Reduces motivation for organizational purposes Apathy to study, continuous improvement and a tendency to ease Low willingness to save and therefore the consequent problems generated by poor income management, with its possible negative consequences for obtaining what you want. A financial problem is potentially the cultivation of indelicate acts. The low disposition to accept constructive criticism, which leads to the generation of negative positions towards whoever does it. Low sense of identity and belonging, unleashing non-participatory behaviors, it is done Things just to be accomplished without giving something else in favor of the company's purposes. Conformity, trickery, which reduces the ability to contribute as well as self-growth or personal improvement.The ease with a low sense of self-improvement and self-learning, therefore little capacity to contribute to the company.High tendencies to take things frivolously, with a lot of inclination to the festive, giving higher priority to it than to work itself.

Definitely enumerating the number of aspects that are part of a great bulk of our workforce today is an almost endless task, and all of the above has repercussions in the loss of hope in people, the low illusion, the reluctance to do well the things, reduces their productive capacity and affects, as I have indicated, productivity, which is reflected in the financial statements of companies.

1. Solution actions and social responsibility.

Although this work crudely presents the negative realities, it does not want to indicate that everything is harmful, but for the purpose of the issue of social responsibility, it is prudent to mention such situations, which at first glance seem to be more than the government's competence., the police, the parents, from the same church and not from the company, apparently.

What is completely clear is that whoever is responsible, these matters affect the individual as such, family groups, society in general, as well as the company and is reflected in the results of its financial year.

So they become priorities for all those affected, and for those who, as mentioned above, by action or omission, are responsible, and among them, the company represented in its directors.

1. The responsibility of the company in current problems.

Companies are responsible for some of the aforementioned effects, or all of them, for their policies or the lack of them, for their management systems and for a series of business customs and vices that keep them away from responsible action that measure the consequence of your actions. Responsibility or non-responsibility is part of the culture of a company.

This time I will not be more precise on the issues related to the contamination of resources, because on this matter there are plenty of bibliographic sources that help to further illustrate the scope of the problem.

I am particularly interested in the effect of responsibility on the social and cultural.

The lack of ethics and morals, is without a doubt, the main element of the problem, and as I already stated, the search for profits and the desire to generate results at all costs without measuring consequences, does not allow the company (the entrepreneurs and managers), pay attention to the issue of social responsibility.

Citizen immorality, lack of civility, people's low scruples, lack of loyalty, trickery, cheating, little seriousness, low sense of belonging, mediocrity itself, inadequate human relationships, as well as those aspects, there are many behavioral issues that affect business development and therefore its efficiency, and I will be able to show that the company has a high responsibility in them.

The desire of every entrepreneur is to have an ideal profile of collaborators, those who leave their community, and this profile requires:

• Committed people who give the best of themselves and help the growth of the company People who know how to work as a team and who focus on the objectives of the organization, overcoming selfishness and avoiding conflict in favor of creating a climate healthy work. Intelligent, creative, proactive and mentally agile people who can provide solutions, decide and bring benefits to the processes, the system in general and therefore the result. Honest, honest and upright people who can be trusted. Helpful people oriented towards the customer and towards total quality Tolerant, prudent and patient people who display their human qualities in favor of internal and external relationships Participative and happy people who put love into what they do Concentrated and prudent people that avoid accidents,Impairments, losses, discord, reprocessing and loss of customers. People capable of controlling their negative emotions. Scrupulous people, not at all violent, without vices and manias that threaten the integrity of their colleagues, in their family and social life. Disciplined and responsible people who manage time, create a good image and plan for efficiency. People who project a pleasant impression by their appearance, manners, behavior and habits.They create a good image and plan for efficiency. People who project a pleasant impression, by their appearance, by their manners, by their behavior and habits.They create a good image and plan for efficiency. People who project a pleasant impression, by their appearance, by their manners, by their behavior and habits.

In short, what is required is people of quality, integrity and efficient, which in the current social situation seems to be a titanic task or a utopia. Could it be that there are people with that profile? It is the question that comes out of this description.

The ideal is likely, and they may not exist, but for me, but even if so, I affirm that they can be done. That is, I start from the belief that the person is not born contaminated, it is society that makes him so, since his family and social environment is what creates fixations, behaviors, stimulates habits, permeates beliefs, develops attitudes and everything that adult in them will be reflected.

The formation of the individual begins from home, in his family nucleus, and basic and higher education complements and validates it, but it is in working life where the individual reinforces behaviors or beliefs, and even where they rethink them.

What good is an education based on values ​​and good ethical principles, if the person to keep his position must do things that go against his beliefs? Nothing was achieved by teaching the person to be straight, if his boss tells him that he has to "Twist", "Buy", "Spread" or in other words, give someone an illegal commission to be able to sell or to do business. There are many companies that encourage "crooked", that is, unscrupulous business.

There is no use teaching them not to lie to the person, if the boss is the first to tell his collaborators to deny him, to make up an apology to a client when he makes a claim.

I have witnessed people with a high creative and innovative capacity, and who by their same capacities study a career related to creativity, graphic design or something similar, and once they are hired, the boss shielded in the phrase «The one who commands ", prevents this person from making contributions, because his role is to execute the ideas presented to him by the one who pays, the one who has power, even if the employee has better than his," Either he does what I order or he goes ", and this, by taking care of his position, ends up being an interpreter of silly and uninteresting ideas, thus losing his creative capacity.

Many times the organizational environments or the management system nullifies positively developed human capacities.

I have seen highly accomplished and efficient salespeople early in their careers, and they just need a little more reinforcement of this behavior to become professional salespeople, but their boss eventually teaches them otherwise, is late, leaves them in a non-productive meeting for as long as he wants, they are bad with the delivery commitments and ultimately, it damages the good that they had, it even teaches them to lie and do trickery.

I have also witnessed recently married people who vehemently want to build a beautiful home, therefore they work hard, but at the same time take care of their relationship, and over time things change, because the company does not respect their Personal time takes them away, in addition to fostering spaces conducive to negativity, liquor and even infidelity.

That is, there are companies where value is not given to personal competencies, to the integral quality of life (Personal, family and social, not only work), to the emotional and cultural in general, it enables the generation of income, more it adds nothing positive to the quality of life.

I was a witness in a company, a superstore, that on election day they were forced to work, without granting the employees who wanted to vote permission to do so, they were denied a fundamental right, and when I told them that it was illegal and they could assert their rights, they told me that it was better not to do so, as it would initiate a job persecution, and they should take care of their jobs. The same company fosters apathy for citizens' duties, and tramples their rights. If you do it in the fundamentals, what can you not do in the apparently less important?

How does it benefit people to obtain the necessary income for their family support if the work environment affects them emotionally? How does the job benefit if your family position is taken away from you? Hadn't that been thought of?

Many times working conditions develop in high states of tension, which generates stress and even depressive states, affecting the well-being and health of the person. Good is not done, the scenario is not constructive, it becomes destructive.

It is also common to see in some companies abuse of authority, humiliation backed by power, affecting self-esteem, generating resentment and pain.

It leaves a lot to say about the problems we are currently experiencing, what I call the antithesis of what we are, because although our country is a democratic state and that is what we want to teach and maintain, as a general rule, inside companies we live what Contraries: WE LIVE IN A DEMOCRACY, BUT IN THE COMPANY YOU LIVE AN AUTOCRACY. The bosses are the only ones who have rights, the others only duties.

All people do not respond in the same way to a stimulus, therefore it is necessary to take care of their emission, the environment, the way of communicating, the way of sending and others that are part of occupational hygiene if it is expected to create conditions favorable for the well-being of people and for the improvement of the climate in favor of productivity.

But not only here we see acts where there is responsibility of the company in the people, they are also found in their policies and traditions. Encourage, compromise and "pimp" harmful spaces in negative action.

The famous integration parties, for example, those that never integrate because the same people always go with them, and they lend themselves to the creation of closed groups and burleteros, animated by liquor and a series of stimuli that end with people intoxicated, It is a way of destroying people, since they are prone to accidents, for lawsuits, so that already motivated by the effects of the liquor the party continues and the money that was required to pay for the children's school is spent, or for services or some basic need. These events even promote infidelity and create problems for partners' partners, and in some cases they are the cause of accidents and death.

In a certain company, at the annual party, there was always someone killed, usually by accident from liquor after the party was over. The managers just said "how unlucky us."

An inadequate way of directing employees, well-being policies that discourage behaviors and overwhelm couple or family relationships, harassment by confusing orders and work saturation without paying importance to the health and well-being of the individual, these like many Other common factors in some companies generate problems for the individual and affect their families, so they can be classified as non-responsible actions of the company.

1. Dangerous excuses. Just to ponder.

Regarding this issue of social responsibility, we find a series of dangerous pretexts that are part of the current culture and that finally accommodate the financial interests of some companies or companies, making them feel that they are acting under rules, under the law or morally.. Among these pretexts of our business and social culture we can note some of them:

• The right to work. Day by day informal work grows in cities, with a high social disorder, shielded in the pretext of the right to work, but we have not thought about other rights, the right to work with dignity, the right to respect for the free and unhindered mobilization of pedestrians and drivers, nor do we think about duties, such as the duty to respect public space. On this subject, we even see many companies that have made informal sales, at traffic lights, platforms, buses and other places not conducive to the activity, their main sales channel, without any labor and social responsibility for those who make the sale, avoiding taxes since in this way it is difficult to control real sales, as who says, exploiting people and avoiding tax responsibilities,but all under the pretext that they are generating work, and stimulating said vendors, to fight for the right to work. Space for adults. We see daily, I refer to television, that programmers and advertisers wash their hands by only putting messages, before the program "This is a program for adults, we suggest that minors be accompanied by parents or people of legal age", and More ironic, is that in some cases these programs are in the area called family, or at night, in a civic culture where the boy, from the age of 5, goes to bed late, where his parents for the same job they come late. But finally the programmer was cured in health, he warned, and thus it is no longer his or the sponsor's problem that the child should remain alone, or that the mother or father are busy.(just to reflect a bit) Freedom of the press. In honor of press freedom, the right to be informed, news programmers, commentary programs and others, apologize for the crime, interview the offender and give him the necessary deployment, give the scoop on an attack, present images of high pain, the reflection of violence, acute sadness, heartbreaking drama, thus creating more social paranoia, more depression and inciting suicide itself, and in children, teaching them that crime is normal. Last minute. A few years ago the spoken press established strips for the summary of the news of the day, today, the apotheosis entry accompanied by a fanfare in which it says LAST HOUR, happened to be LAST MINUTE, is no longer enough to present the event of pain, the children's program or whatever is interrupted,to comply with a right to information, regardless of the impact it causes. It is not cheating, it is the only way to do business. "If we don't do it, the competition does it", "It's not a bribe, it's a custom", "To survive and negotiate you have to budget for it", referring to the bribery and the commission to have a business assigned. I pay them what that corresponds to them by law, it is already their problem that they do with their money. The most irresponsible position regarding the payment of salaries, and more than benefits and settlements. It seems that those who think this way are not interested if the person wastes it because they do not know how to handle money, and thus a child population is affected, a home is destroyed and the conditions conducive to the cultivation of criminal gangs are created. Each person lives as they please,I must not get involved. We are only sensitive if a painful situation touches us, meanwhile I do not care, intervening and preventing is not anyone's priority, it is better to remain silent, because the problem is not mine. Indifference wins them over and they become accomplices, they get used to witnessing the inappropriate and they keep silent about something that tomorrow turns against whoever was a silent witness of the event, but in the meantime it is better to remain silent to take care of their back and their interests.you get used to witnessing the inappropriate and you keep silent about something that tomorrow turns against whoever was a silent witness of the event, but in the meantime it is better to remain silent to watch your back and your interests.you get used to witnessing the inappropriate and you keep silent about something that tomorrow turns against whoever was a silent witness of the event, but in the meantime it is better to remain silent to watch your back and your interests.

All these positions and pretexts that are part of a current culture, are a sign of the scope of social irresponsibility, so we are invited to consider the consequences and therefore assume an attitude of change, because if we continue like this, how far can we reach? Why complain tomorrow if today we sponsor a degrading, unscrupulous culture and foster disorder? Let's remember, what is sown is reaped, and today, we are having the worst but most abundant of crops.

Like the previous pretexts there is another great quantity, that only benefit the interests of those who promote or pronounce them.

1. How does the company influence Culture?

One of the great evils that affects the social order and the very economies of the countries, with greater emphasis in Latin America, is corruption, but this is an evil that does not stop by killing the corrupt, the corrupt are the consequence of the corrupters, and many businessmen use this practice and promote it in the company as previously described. Why judge a corrupt state if the same company is its main corrupter?

Violence is another major social problem, and for the company it is a matter of great concern. Why complain about something that has been encouraged? Although it is a very compromising affirmative question, it is a reality for which the vast majority of companies bear responsibility.

In an effort to achieve the best positioning of the brand, companies with the ability to advertise, look for the programs that have the highest tune, or rating as it is technically called, and today these are the television programs that have violent content, both psychologically and physically. Many of these high-profile programs are based on situations of deception, kidnapping, lies, rapes, killings and other violent expressions, making an apology for crime. We well know that television, above all, is the means of mass communication that penetrates most homes. There is no distinction, it reaches rich and poor is considered a strong medium because it integrates images and sounds. However,Because it has these characteristics and because it is easy to reach the majority of the population, it has become a double-edged sword given the quality of the programming it transmits without considering that, in most cases, its viewers are children and young people. that they do not have an adult to guide them in relation to the issues that are developed there. We know that children and adolescents are highly influential, and that at that age their personality is not yet defined, so they become the main imitators, but not necessarily of what is good, but of what they see the most and what is known. makes him more deployed, and today, he is the great warrior, the most violent.its viewers are children and young people who do not have an adult to guide them in relation to the issues that are developed there. We know that children and adolescents are highly influential, and that at that age their personality is not yet defined, so they become the main imitators, but not necessarily of what is good, but of what they see the most and what is known. makes him more deployed, and today, he is the great warrior, the most violent.its viewers are children and young people who do not have an adult to guide them in relation to the issues that are developed there. We know that children and adolescents are highly influential, and that at that age their personality is not yet defined, so they become the main imitators, but not necessarily of what is good, but of what they see the most and what is known. makes him more deployed, and today, he is the great warrior, the most violent.and today, he is the great warrior, the most violent.and today, he is the great warrior, the most violent.

Directors in industry and commerce are aware of this, but supported by the position that this is not their responsibility but that of their parents, for a long time they have sponsored the culture that will negatively affect them tomorrow. Sponsoring programs with violent content, train violent people, and that has been done for more than 30 years, which tells us where those who we classify as criminals learned what they do and what we disapprove of.

The company is therefore responsible in the culture, since it sponsors it and in other words leads it, and finally helps to create individuals with inappropriate behaviors that affect itself in the future.

1. Responsible acts of the company.

A socially responsible company establishes as the main standard in its organizational culture, ethics, morals, civic principles and citizens and everything related to its values.

Strategic planning continues to be a tool of great importance in the company, but other aspects must be complemented to this, its vision requires something more comprehensive, and among that, considering the real benefits in individuals and in communities, the social.

I often find company visions that read something like this: "We hope by 2006 to be the leading company in the sector, covering the national and foreign market." It would be important and it would not be too much, to be the best not only because of the scope of its marketing actions, because of its financial stability, because of the percentage share of the market, but because it did not run over or generate any negative impact on the environment, on the people, in society.

A company is truly the best when, in addition to achieving business objectives, it provided benefits to the individual, to its collaborators, to their family groups, when it benefited its environment and when, in retrospect, it shows that it has fully complied with civic principles and citizens, with the ethical and moral rules, with the legal regulations to which it belongs, in short, when they can conscientiously be sure that they always acted in the correct way and did not cause any damage.

This begins with assuming a congruent position on the issue by the employer and their managers, in which aspects such as:

• A code of values ​​and ethical principles is established before the entire organizational community (Employees, suppliers and clients). Its managers are trained in new management styles, putting aside pedantry, abuse and arrogance, thus avoiding under the figure of power and command some damage is caused, without this meaning being permissible, tolerant or that the established rules are not followed. Respect should not be confused with tolerance. It establishes a culture based on discipline, responsibility and compliance, without the need to squeeze and hurt anyone, but with a line of order for the benefit of the whole. It motivates and encourages good behavior, the moral, the ethical and the civility It trains its employees, not only in technical matters or related to performance activity,It also does it in aspects that add personal, family and social improvement. It cares about personal and family well-being, involving the family in its improvement processes. Each internal and external decision is also studied under ethical, environmental and other aspects. that have been the subject of this document. Ensure that working conditions, both environmental, legal and relationship, are favorable.

In a responsible company, the health of the people and the care of the environment are considered, the well-being of the community to which it belongs is considered by adding value.

1. Advantages and benefits of social responsibility for the company.

Social responsibility is not a philanthropic attitude that yields benefits only towards the environment, natural, social and human resources, in turn, it represents an investment for the company that has financial benefits.

It has been proven that investments in social responsibility matters, in some cases, in the short term and in others in the medium term, recover the investment, and it is totally certain that in the long term it will not only be recovered, but that in turn, the company generates conditions favorable to minimize the negative impacts that produce losses.

Acting with social responsibility is, without a doubt, the best business for the company, its benefits will be reflected almost immediately, favoring productivity and efficiency through actions towards:

Inside the company.

1. Responsible actions towards employees and work environment.

• Allow employees to maintain an adequate balance between work time and life time, rest and, above all, family time. Provide spaces for training and permanent learning, in personal growth, in improving attitudes, including self-esteem, relationships human rights, motivation and other issues that allow a healthy mental and emotional development Encourage teamwork and empower people so that they can make decisions and stimulate their creativity Avoid non-positive leisure spaces (parties, bingo halls and the like) and in Its effect stimulates activities of family gathering, artistic expression, cultural, environmental and other ways of motivating employees towards positive actions, while having a pleasant time.Permanently maintain campaigns aimed at personal improvement, towards the formation of ethical, civic, moral principles and other aspects that generate social and human profit, including honoring our national symbols. Stimulating and promoting an internal policy of promotion to study, research and democratic participation, both in business and in citizenship Give adequate, respectful and kind treatment to people Respect religious beliefs and cultural differences Under no reason abuse the authority and power of the manager, professional or bosses Be fair and apply the criteria of equality and equity, according to the moral code and ethical principles Apply in a fair way and without any defect the legal rights of the worker, under the legislation,Without taking advantage of the need for work or the ignorance of its workers Do not make legal accommodations and create figures of law, which, although legal, are not adequate in labor relations Ensure that the environmental conditions in the workplace work are healthy and pleasant, taking care of the distribution of spaces, lighting, temperature, ergonomics, cleaning, and among them from the care of bathrooms, kitchens, corridors, warehouses and others. Provide the necessary and basic implements and tools to efficiently carry out the work and teach it its use and care. Constantly carry out health campaigns, prevention of drug addiction and other vices and ensure that people acquire greater responsibility for their physical well-being.Encourage agreements for vaccination campaigns and others to support the quality of life of employees and their families Encourage sports and promote gender activities Encourage and promote artistic expression as a form of proper use of free time, and support These activities Create performance evaluation and measurement systems, not as a tool for disqualification, but as an indication system to support the conditions or the person himself who shows insufficient knowledge or something that can be intervened Establish norms clear and ensure respect for them, starting with a process of education and creation of awareness of their importance. Standards are not imposed, they are taught and monitored.Avoid permissiveness and compromise in actions or with inappropriate or improper attitudes, as this encourages mediocrity and reinforces negative behaviors Carry out environmental protection campaigns Encourage savings and worry about education in budget control and management systems and To worry about raising the academic profile of their collaborators, and more, to give support in their studies to those who are illiterate. Not to discriminate against anyone. As far as possible, hire people from ethnic minorities or older people who are capable of performing. Pay equal salaries to men and women, comply with said commitment and do not promote spaces that degrade their income (Sales not necessary within the company, create commitments or similar) Do not hire minors, and in the case of doing so, adhere to the laws,respecting their rights and complying with their duties Allowing the promotion of their own collaborators, under merit systems, previously known by them so that they can be established as personal goals Regarding health and safety in the workplace, it is in First place of complying with all labor standards established for the case according to the sector Do not allow spaces that denote discrimination, such as a casino for managers, parking lots for professionals, elevators for bosses and other systems that reflect a difference that generates resentment. informed, not only of losses and failures, but also of gains, achievements and congratulations Give due recognition when the employee deserves it Do not appropriate the ideas and achievements of other people.Teach people more than to do things, to know why or what they are done for, because that adds meaning.

The impact of responsible action on employees:

• It will affect almost immediately in the reduction of absenteeism, which represents a high cost for the company, due to the amount paid in the absence, as well as for the work left to do due to non-presence. The possibility of conflicts that affect the absence will be eliminated. communication, that alter the disposition of teamwork and that finally generate quality problems, greater probability of error and even accidents, conflicts that generally last for a long time and upset labor relations and are reflected in the results. people have a greater disposition towards what to do, reflecting in greater productivity, thus turning the company's system into something efficient and favorable for quality and competitiveness.The sense of belonging is stimulated, achieving greater commitment for what is done, and therefore fewer quality errors, fewer problems that affect the service or other forms that represent loss of raw material, customers or that originate high costs for reprocessing. People will be more willing to contribute without expecting any compensation. The work environment improves and relationships are carried in a more harmonious and friendly way, allowing greater concentration, better disposition and more joy for what is done, in such a way that the goals They do not become a pressure, but a goal that generates passion for the whole team: awareness of what is done, the sense of belonging, empowerment,Delegation and other matters enable better participation and reduce resistance in cases of an extension of hours without generating financial burdens. Keeping the clientele and satisfying it, becomes a shared and pleasant commitment by all the members of the team, the company It is a source of pride Negative behaviors, habits and behaviors are intervened in employees, preventing personal problems from distracting their attention to work, and also eliminating the probability of socially unhealthy behaviors that affect compliance, manners and relationship with clients, poor image, quality in manufacturing and services, generating greater reliability in customers, suppliers and the market.Probabilities of negative thoughts and tendencies that can be taken advantage of by other unscrupulous people, and that can stimulate our own employees to become criminals, are eliminated, through more frequent day-to-day acts such as theft, kidnapping and embezzlement Stimulated creativity allows a positive contribution towards improvement policies, towards savings plans and other internal and external campaigns of the organization Discipline is created, the fundamental responsibility for the success of any organization and everyone embraces it without objections, since they understand its importance and show the results. Foci of resistance to change are eliminated, prevention is minimized, negative feelings and other attitudes that affect the relationship and the work itself are eliminated.By improving knowledge and skills, better ways of doing things will be established, more efficient and competitive. Pressure factors, stressors and discomfort are eliminated, making work more fluid and joyful.

In other words, the work condition is improved, expenses are reduced, losses are avoided and they are oriented to serve the customer more efficiently.

1. Responsible actions towards the employee's family.

   The collaborator or employee is above all a member of a family group, so the company must direct actions towards it, trying to ensure that the family group provides favorable motivations that are reflected in the same work, and seeking that said group becomes your main ally.

   It is observed today that people, due to their desire to produce the necessary income to sustain their family commitments and obligations, due to the need to keep their position of vital importance for the maintenance of it, dedicate additional time, neglecting that of their family.

   And not only the above fact, the fact that companies promote recreation and leisure spaces where family groups are not involved, taking even more time from them, in addition to stimulating a series of spaces, also affects the well-being of families. Generators of expenses that affect the family budget.

   Although the company does not intentionally seek to become a stumbling block for family relationships, it can become so, so that the main enemy of the company is sometimes in the family nucleus of its employees.

   "Of course, since the company and your work are more important to you than we are," is a frequent complaint. "Well, it is for him that I hold them, so I can't do anything" is the answer to such a statement, and although both positions have a lot of validity, they reflect a non-harmonic relationship that does not lead to. anything good.

   With this presentation, it is not intended that employees neglect the work for the family, just as we do not expect them to neglect the family, it is about seeking a balance, not only in time, but also in belonging.

   If the company involves the family group in different activities, it will make the family group fall in love with the firm to which the member belongs, and among these activities some are mentioned:

• Participate in the formation and training processes aimed at human improvement: Self-esteem, relationships, conflict management with children and others related to self-help and human well-being Participate in cultural, sports and recreational activities Create a program of welfare oriented to the care of the children of the employees, their parents and wives Participate in the benefits of company agreements In some cases use them as suppliers for minor matters without generating work commitments Consider school seasons and other of importance in the family nucleus, to establish agreements or support actions Include them in health campaigns Create a system that reflects special events of the family nuclei,to be taken into account with small details such as letters, flowers, articles that do not require any greater cost or wear: Births, deaths of relatives, grades of their children, academic and sports achievements of children, sick members of the family group, birthdays, anniversaries and others that are important to them. Extending campaigns to save the family budget, saving energy, and protecting the environment. Promote cultural and sports activities for children and members of the employees' family group. Involve them in the festivities. It should be possible to sponsor activities to support the elderly group, young athletes of our employees and other similar activities. Nurseries, nursing homes, social work centers, craft workshops and the like.items that do not require greater cost or wear whatsoever: Births, deaths of relatives, grades of their children, academic and sports achievements of children, sick people in the family group, birthdays, anniversaries and others that are important to them. saving the family budget, saving energy, and protecting the environment Encourage cultural and sports activities for children and members of the employees' family group Involve them in festivities If possible sponsor activities to support the elderly group, young athletes of our employees and others like them. Nurseries, nursing homes, social work centers, craft workshops and the like.items that do not require greater cost or wear whatsoever: Births, deaths of relatives, grades of their children, academic and sports achievements of children, sick people in the family group, birthdays, anniversaries and others that are important to them. saving the family budget, saving energy, and protecting the environment Encourage cultural and sports activities for children and members of the employees' family group Involve them in festivities If possible sponsor activities to support the elderly group, young athletes of our employees and others like them. Nurseries, nursing homes, social work centers, craft workshops and the like.academic and sporting achievements of children, sick members of the family group, birthdays, anniversaries and others that are important to them Extend campaigns to save the family budget, save energy, and protect the environment Promote cultural and sports activities to Children and members of the family group of employees Involve them in the festivities If possible, sponsor support activities for the elderly group, young athletes of our employees and other similar activities. Nurseries, nursing homes, social work centers, craft workshops and the like.academic and sporting achievements of children, sick members of the family group, birthdays, anniversaries and others that are important to them Extend campaigns to save the family budget, save energy, and protect the environment Promote cultural and sports activities to Children and members of the family group of employees Involve them in the festivities If possible, sponsor support activities for the elderly group, young athletes of our employees and other similar activities. Nurseries, nursing homes, social work centers, craft workshops and the like.and protection of the environment Encourage cultural and sports activities for children and members of the employees' family group Involve them in festivities If possible, sponsor support activities for the elderly, young athletes of our employees and other similar activities. Nurseries, nursing homes, social work centers, craft workshops and the like.and protection of the environment Encourage cultural and sports activities for children and members of the employees' family group Involve them in festivities If possible, sponsor support activities for the elderly, young athletes of our employees and other similar activities. Nurseries, nursing homes, social work centers, craft workshops and the like.

In other words, take into account the members of the family group, partner, children and parents as the first group.

The repercussion of responsible action towards the family members of employees:

If the family group of employees is cared for by the company, it becomes the company's main ally, they support the management and give it importance from the family nuclei themselves. The same family group will prevent the employee from fooling around, as their gratitude for the attention and for the gestures received makes them feel committed and shows loyalty.

Likewise, the training received allows them to minimize relationship conflicts, thus preventing the employee from going to their work demotivated and emotionally affected.

The mere fact of teaching the family group methods of good family budget management supports harmony and benefits the moods.

The same employee strengthens his sense of gratitude and is more loyal and faithful to the company, he will be more willing to give his best, to get along with his superiors, to abide by the rules and to put greater love for what he does.

Outside the company.

Responsible actions towards the community and clients.

Ideally, the company is projected towards the community with actions including charities, and if possible, to the extent that the financial statements allow, your actions will be welcome.

Supporting a school, sponsoring a park, giving away utensils for educational work, making donations, supporting a nursing home, making collections and other altruistic actions are never enough, but the reality is that not every company has the economic capacity to do so and although that of One way or another generates long-term benefits. This action depends on the financial strength of each company.

But there are other actions towards the community that in most cases do not generate costs, or are minimal, and that even if they do, the investment will have an impact on benefits and recovery.

Actions that do not generate any cost and have an impact on profits.

It does not generate any cost:

• Having a policy of rational use of resources that avoids waste, minimizes waste problems and environmental impact, it does not generate cost to create a recycling culture, reduces environmental impact and returns investment from the sale of these wastes to another production system. It generates cost to respect the public space, it allows support from their neighborhood and has repercussions that they themselves will be their allies and vigilantes.Keep the establishment or company clean and shine with height in its facade and surroundings.Participate with the neighborhood council or community action in the topics and actions of interest of the sector or community to which it belongs Be in solidarity with your neighbors Support commercial establishments in your neighborhood or companies in the sector by creating a more favorable link: Shops, paperwork, transportation, banquets and others.Serve educational entities, police and different community groups to the extent possible. Do not bribe anyone, do not buy items from illegal sources, do not support the reducer. Hire physically limited or people excluded from work, which in the case of certain companies can play a role. Example: Deaf worlds for manufacturing jobs, any disability that does not impede seating functions, people with certain deformations and limitations but who are able to provide a service in which their limitation is not an impediment. Do not sponsor public events and events or that violate morality, the legal order, the legal and ultimately that stimulate unhealthy behaviors for people or that affect family groups and have repercussions on social welfare.In the case of having guard dogs, create systems that do not represent threats to the neighbors. Give your community or certain groups some non-useful waste that goes to the garbage: material scraps and the like. Giving unused utensils, furniture and equipment to the community or groups instead of storing them and occupying spaces uselessly. In advertising communication, do not promise what cannot be fulfilled, and do not create false expectations that sow grief. Fulfilling established norms of protection for minors, such as the entry and / or sale of certain products to those who do not meet the characteristics.Giving unused utensils, furniture and equipment to the community or groups instead of storing them and occupying spaces uselessly. In advertising communication, do not promise what cannot be fulfilled, and do not create false expectations that sow grief. Fulfilling established norms of protection for minors, such as the entry and / or sale of certain products to those who do not meet the characteristics.Giving unused utensils, furniture and equipment to the community or groups instead of storing them and occupying spaces uselessly. In advertising communication, do not promise what cannot be fulfilled, and do not create false expectations that sow grief. Fulfilling established norms of protection for minors, such as the entry and / or sale of certain products to those who do not meet the characteristics.

The estimated cost is kept for the same purpose, but the sense is positively reversed.

There are many companies that invest in advertising, and for this they allocate a budget, the same that can be maintained, but the recommendation regarding responsibility lies in:

• Ensure that the contents of the campaign do not induce negative habits, that they do not confuse people and that they do not undermine the moral, the ethical, the civic and less that they promote violence or make an apology for pain, moral and social disorder Before advertising, consider not sponsoring spaces or programs with violent content, or that in any way encourage or apologize for negative behavior. Make campaigns with content that promote values, ethics, social order and that contribute to thoughts and positive behaviors.Consider in advertising content not to generate discrimination.Consider that omission can be as dangerous as action, especially in the handling of promises and the presentation of product benefits.Do not induce through the image, the text and the same content,to the consolidation of low self-esteem, the increase in anorexia, bulimia and addiction to vices. Indicate content risks on their packaging, or waste management with a view to environmental impact.

The management of the image of the products in the different advertising media has a lot of responsibility in the current problems, because because they are so effective (high impact, high frequency and highly remembered) they create culture, and unfortunately, or handle violent content of psychological or behavioral type, and / or sponsor programs with the same content.

"Only for pretty women", "Be more sensual", "The best way to be successful", are phrases that produce images and feelings, positive in some, negative in others, can induce anorexia, and even disapproval DESI same in some populations.

The programs based on deception, lies, bribery, cheating, violence, rapes, although they are almost always presented as that good is imposed on evil, have allowed a generation from 25 to 30 years ago, to convert these made in your reality, they are part of a daily life.

Seeing die, seeing kill, violence, robbery, are no longer images that cause any pain, it is commonplace, in such a way that he lost more than fear, respect for the same fact.

Actions with minimal costs and return of profits.

• Create systems to isolate noise pollution, the generation of odors that create annoyance and similar to the neighbors of the sector Take charge of some green areas of the community Wear the establishment properly in such a way that it is a source of pride for the sector or neighborhood Support community security systems Support community service activities in the sector, nursing homes, schools, parks, sports and others, to the extent of their capabilities Improve non-polluting production processes Improve quality in the aseptic treatment of products of consumption.

Cost actions with profit return.

• Create wastewater treatment systems and in other ways to protect the environment by pollution from smokestacks or other forms that affect the soil, air and water Sponsor, promote and get directly involved in civic, social, environmental campaigns, educational and community benefit events Sponsor community events, civic organizations, volunteers and the like Invest in the sponsorship of athletes Invest in social research, in the comprehensive training of our employees (understand the personal, social and professional or labor), starting with the managers to whom we must strengthen a lot on the subject of Social Responsibility and the styles of direction and command with ethics and responsibility In retirement or termination processes,Invest in the preparation of the group of affected people, so that they prepare for a new lifestyle, helping to open the vision and teaching how to manage the little capital they have.

Quantification of benefits.

Where is the business for being socially responsible?

In the development of the subject we have seen how responsibility represents great benefits for the company, some in the short term, others in the medium and long term in some cases, and these are achieved on different fronts.

For actions towards employees and towards the family.

• In order not to repeat what has already been stated, it generates in them greater confidence in the company to which they belong, they feel it as their own, it eliminates the likelihood of conflicts and other sources of resistance that affect productivity, thus allowing them to increase their disposition towards work, In other words, for the same value paid, aided by the condition, you get more and better work. Quality benefits and with it customer satisfaction. Less staff turnover and less recruitment, training and costs that originate Initial process of adjustment to a new job. There is a greater contribution, therefore there is direct innovation by those who do the tasks day by day, simplifying processes, reducing wear, lowering costs and helping efficiency.

All this then results in lower expenses, higher productivity and achievement of the goals proposed by the company or organization, a benefit that can be progressively quantified in accounting and financial statements, each time the investment is made.

For external actions:

• Greater confidence of the same clientele, of the market, achieving a more favorable image, which allows to maintain the clientele and facilitates the process of achieving new markets due to the image that is obtained Greater support from the community itself, from local authorities thus benefiting the flow of procedures and safety itself The mere fact of avoiding creating negative feelings, is a saving in that the damages that can be caused by vandalism, strikes, work stoppages, lawsuits, or when employees intentionally deteriorate, delay or stop actions.In environmental aspects, the programs to reduce, recycle and reuse, allow you to save large sums, recover investments and optimize resources, a good business.Return problems due to poor quality are minimized,the non-timely payment of the portfolio, the denial of debts and other matters that are often motivated by defective qualities, poorly provided services or because the image of the company is negative or unreliable.It improves the image and improves the reputation of the brand before customers, before the distribution and sales channels.

1. conclusion

In short, social responsibility produces a reduction in operating costs, improves the image of the brand in the market and achieves a greater identity and sense of belonging of its employees, which becomes the best business, not with a short-term vision, also at future.

If professionals, universities, companies themselves, the state through its government policies and as well as business associations, academics, investors and other people who in any way have a direct or indirect impact on the business world do not We take this issue seriously enough that it deserves, let's not complain tomorrow when it is too late to regret it.

For the construction of a better country, for the construction of efficient companies, for the environment, for our children and for many more reasons, let us give the importance that social responsibility issues require.

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