"Today, the concept of change takes effect and invites us to make fundamental changes that allow us to reinvent ourselves and offer clients the very heart of the Company" The times of giving everything half and offering only what we interested in selling.
Either you connect with your customers or you die. Simple! "If you want to reinvent yourself, you must fight your own demons and ensure that you win the entire battle and not just one or two matches." It's about changing the background no more, no less! The complexity in the business world requires now more than ever, profound changes within our organizations if we want to remain in a decent or more than acceptable competitive position.
The dizzying change in purchasing habits, tastes and preferences of consumers indicates that the times have come to give the best of ourselves to those who we owe ourselves to: Our Customers.
For this, it is necessary to work within our company. It is necessary to defeat our demons and focus on what adds value to our business and also provides added value to our products and services compared to those who do us the favor of acquiring them permanently.
Ask yourself the following question:
How much of your sales do you spend on fostering a true Service Culture within your business?
How much of your budget do you allocate to building the leadership of your company step by step? The truth is that few are the companies that are dedicating time and efforts to solve this need, which seems to be common in the business and business environment.
It is clear that departmental disputes are the order of the day, that the level of cohesion is not the best and that the differences in thinking between departments are not aligned with the business vision and therefore, the values are not practiced. and philosophy by those who lead. The result? Clients receive it through the service or at the time of purchasing the items they consume. The head of the business must interfere in these matters, that is her job truly.
His work consists of inspiring, directing the orchestra, uniting and aligning the entire organization to be able to aim high and above all to ensure the expected results in its Business Plan. It is here where their leadership must be reflected throughout the organization, their level of influence must be the multiplying factor so that leaders emerge throughout the structure and in this sense, the internal forces and the talent of the people can be unleashed with energy. a level never dreamed of.
The leader must create a Culture of Service that takes the company beyond what it has dreamed of. “A Culture of Service creates an environment of high commitment and value in the Company, because everything that its Clients receive is only a reflection of what is experienced within their organization, so Serving is its purpose, whatever it is. or not ”The Achilles heel for the vast majority of companies continues to be customer service for now, but how are they going to receive a different treatment when there are power reserves within the company? When within the organization, there is still not the slightest willingness to shake hands between one and the other departments?
Clients receive what an organization lives within itself, there is no doubt! But the problem of service is nothing more than the lack of true and genuine leadership, it is the lack of adequate influence on others to do the right thing permanently. It is a problem of the head and of all those who are in charge of people! It is the lack of willingness to lead by example the values and philosophy of the organization, it is the lack of credibility in which it is possible to achieve Excellence if we propose it.
Companies and their leaders must fight against their demons, they have to decide to eradicate and completely change their way of acting in the face of change, they have to stop being timid when it comes to seeking objectives and focus only on those who truly represent them a competitive advantage, even if they mean more effort and pain for the change itself.
Our people, in terms of results, give the equivalent of our leadership limit, look no further for pretexts or excuses when you do not reach the expected results in your Business Plan. The problem is in the leaders, PERIOD! How to approach the change? Take an interest in following the rules of change and continuous improvement if you want to differentiate yourself from your competition.
Some recommendations:
- Aim high, and stop being afraid: Go for really significant results and focus on having the best people to reach them, otherwise it does not arrive Let them put their talent to the test: There is no use having the best, if you do not give them the opportunity to prove his greatness. You must facilitate the way for them so that they can show you that they are capable of taking on important projects, but allow them to do so Lead, exceptionally well: These are no longer times to manage only, they are times to turn the entire organization to meet the needs of the Clients Either it does this or it disappears. It's that simple! Train servant leaders throughout the organization: They are,the only ones who can unleash the capabilities and potential of your people while encouraging them to maintain their enthusiasm for achieving your vision. Lead by example: Your managers and bosses will do little to achieve a high level of influence in their people if they do not act by modeling their vision and the values of the company. Remember, your performance is a matter of Congruence. Dare: Get out of your comfort state and do the things that you have not dared until now, stop doing the daily routine that this only causes you comfort and enter the field of INNOVATION so that You can DIFFERENTIATE yourself from others along the way.Your performance is a matter of Congruence. Dare: Get out of your comfort state and do the things that you don't dare to do until now, stop doing the daily routine that only brings you comfort and enter the field of INNOVATION so that you can DIFFERENCE of others on the way.Your performance is a matter of Congruence. Dare: Get out of your comfort state and do the things that you don't dare to do until now, stop doing the daily routine that only brings you comfort and enter the field of INNOVATION so that you can DIFFERENCE of others on the way.
"Your best possibilities are not to do very well what you have always done, but to do in an extraordinary and excellent way what nobody dares to do": This is the new Rule in the business world! CHANGE AND CHANGE If you really want to make a difference in the market, you have to learn to constantly change, until your company becomes a model of continuous learning.
Change is not a one-time issue, but a constant one. You no longer have to think about adapting to the conditions of your environment, but about becoming the environment itself before others overtake you. Learn to anticipate and do it with true devotion, this is your greatest commitment.
And when you try a change that is in substance and not in form, it is not a new design of your logo, or of your packaging that will keep you at the top of the market, it is your performance, your orientation to do things with Excellence. that will give you this ability to stay above your competitors. You must become a lover of change. Your best chances are not in doing what you do very well, but in doing extraordinarily well what no one dares to do. This is the new rule in the business world.
But keeping changing requires investment, a culture of learning, a constant practice of internal service, fostering individual and collective development and commitment, time to learn from the failures we make along the way, full recognition of those who achieve results beyond their level of achievement. demand, pour over people. This is your competitive advantage! Think about this well: Analyze the level of communication that exists in the company, does it represent costs? Their teams. Are they cohesive? Your vision, do you obsessively follow it until you reach it? If not, think no more, it's time to turn it around and propose a fundamental change. Become leaders and keep training them in this area constantly.
Remember: "Your demons are not outside your company, they are within it and you need to beat them", so if you want to evolve and enter the growth field, the work is inward, look no further for pretexts or excuses at the low level performance.
I have always had the conviction that leadership is the engine, and that is why our focus is on improving the people who make it possible to achieve the results we expect. "His job is not to tell them about his wealth, but to make them discover yours." As always, we are at your service to support you in this endeavor.
Final reflection
"Your demons are not outside your company, they are inside and you need to beat them if you want to get ahead of your competitors." The best way to win is by showing your people the value of your greatness!
