Agile and agile competition in national and international markets have led companies to the conclusion that to survive successfully, they must initiate communication, technology, materials and resources exchange relationships with suppliers and customers in an integrated way, to which must use innovative approaches that jointly benefit all the actors in the supply chain, with the creativity of the production strategy.
Agile and aggressive competition in domestic and international markets have led companies to the conclusion that to survive successfully, you must initiate communication exchange relationships, technology, materials and resources with suppliers and customers in an integrated manner.
The comprehensive supply chain or logistics consists of three aspects: supply, manufacturing and distribution.
• Supply that focuses on how, where and when raw materials and supplies for manufacturing are sourced and supplied.
• Manufacturing that converts these raw materials into finished products, as needs satisfiers.
• Distribution ensures that said final products reach the consumer through a network of managers or intermediaries. The chain begins with the suppliers of our suppliers and ends with the clients of our clients.
Due to technological advances in manufacturing and distribution, the cost of developing new products and services is decreasing and time to market is accelerating. This has led to increased customer demands, local and global competition, and pressure on the supply chain.
To remain competitive, companies must reinvent themselves, so that the supply chain, sourcing, procurement and production planning, order fulfillment, inventory management and customer service, is a flexible, agile and effective operation, designed to deal with effectively meet contemporary challenges.
Within this Supply Chain management we identify the following objectives:
• Greater inventory turnover
• Better service to the market-customer
• Discover, maintain and develop the right market
• Assertiveness in the sale to the final market
• Minimize and maintain the cost factor as an important factor.
• Rationalization of times and movements during the cycle of design, manufacture, marketing and distribution of products and services.
• Planning, organized and controlled with current prospects.
Implicit in these activities is the management of cash flows, processes and products as satisfiers of needs.
Throughout the entire supply chain, they maximize the value of the product / service delivered to the consumer and at the same time reduce the costs of the organization.
Seven basic principles
1: Segment customers in service needs and adapt the chain accordingly.
2: Adjust the logistics network to the service requirements and profitability of customer segments.
3: Stay on the lookout for market signals, technological evolution and consumer behavior.
4: Strategic management of supply sources and inputs, with benefits of mutual convenience.
5: Develop a technology strategy for the entire supply chain.
6: Create performance measurements for all links in the supply chain with criteria of reality, analysis and adjustment.
7. Permanently update all the tools (technical, production, administrative and marketing), to optimize the process.
One of the main problems of any company is working effectively and profitably.
Integrated logistics applied
The intelligent application of this concept was born from the practice of optimization systems, such as the KAIZEN system where excellence was sought, based on the principle of: "the highest profitability at the least effort", applying it from each of the business skills.
The companies that subsist and grow at the pace of the competitive demand, strive with a critical level in the permanent improvement of each of their business skills, recognizing the information of their process from an updated productivity analysis. No company would survive without the solid structure of each one of them. These Business Skills are:
1. Management: Exercises leadership, makes decisions, visualizes with value prospects.
2. Administration: Effective use of resources
3. Technology: Use of proven technological resource
4. Research: Assertive use of current and verified information
5. Logistics: The perfect process and product in the perfect customer at the perfect cost
6. Human Capital: Selection, Induction, Training, Motivation, Evaluation
7. Marketing: Creation, Development and conservation of the target public.
In each of these areas, which as an organizational skill, has the mission of preserving and maximizing the Creation of Value of the company, Integral Logistics acts, being part of the strategic process of the Supply Chain, which must act permanently in this scenario committed natural.
Thus, a guiding entity is necessary, based on a strategic profit process, capable of aligning each function with business purpose and mission.
Collective intelligence, as a synergistic articulator of management by objectives:
Nothing depends on a single person, but everything is the result of a chain of "nodes" (people, teams, elements, etc.) that jointly interact permanently to achieve any objective, defined and understood in advance.
When we observe ants and other social insects, we immediately perceive that they are a network, in which each individual has specific functions within their community; but, at the same time, it has enormous flexibility to adapt at any time to different functions, which are not its own.
Ants are exemplary social organizations for their efficiency. For years, scientists have studied the efficiency of the social behavior of insects such as ants, bees, and wasps.
Recently, these studies, related to the social behavior of these insects, are being applied to help solve logistics problems in companies such as McGraw Hill, Unilever and Capital One, Nestlé, Microsoft, as reported in a May article from Harvard Business Review.
According to studies carried out, social insects work without supervision. In effect, work teams organize themselves, and coordination comes from different interactions between individuals in the colony.
Although these interactions seem primitive (one follows the path followed by the other, for example), taken together they result in efficient solutions to difficult problems - like finding the shortest route to food, out of a thousand possibilities. The collective behavior that emerges from a group of social insects has been called "swarm intelligence," or collective intelligence.
What makes this happen, from the business edge? The methodical and intelligent application of logical, practical and calculated processes of Integral logistics, today exposed by specialists in the concept of Supply Chain.
The advantages of collective intelligence, which must be imitated in a business organization of any kind, can be summarized as follows:
(1) Flexibility: the group can adapt quickly to changes in the environment.
(2) Strength: when one or more individuals fail, the group can still carry out its tasks.
(3) Self-organization: the group needs relatively little or no top-down supervision or control.
THE PHVA CYCLE OF Stewart, as the scene of the Supply Chain
In each of these stages of the process execution algorithm, logistics acts as a Supply Chain of proven productivity:
• Plan: Stage of the strategic design of the process
• Do: Stage of execution, schedule and actors
• Verify: Stage of audit in action, identification of shortcomings
• Act: Assertive response measures for corrective measures.
conclusion
"Through a nail the horseshoe was lost, through the horseshoe the horse was lost, through the horse the messenger was lost, with the messenger the message and because of the lack of the message the war was lost."
Doing a perfect logistics is achieving the perfect product in the perfect customer, at the perfect cost with the perfect price, at the perfect time and with the perfect quality, and the Supply Chain does it from the supplier of raw materials to the consumer's table..
The speed of return, the justification of the investment, the permanence in the market, the development of the competitive capacity, the recognition and loyalty of the target public, the sense of belonging and the commitment of permanent contribution of the official, are corporate objectives that are They are achieved with the intelligent and strategic application of comprehensive logistics or the effective professional practice of Supply Chain.
