Through time, different administrative trends have been generated that promulgate some parameters between which a manager should move. The eleven commandments constitute Matthew Kiernan's proposal to those who will take the reins of companies in the third millennium
The business trend for the third millennium is the valuation of intellectual capital. If managers were prepared to manage and empower intellectual capital in at least the same way as they prepare to manage the finances or production of their firms, their companies would be better situated and the people who are part of them would work with more heart for being the best.
Basically the 11 commandments of Kiernan refer to the empowerment of intellectual capital, below we refer to them:
1. Don't play by your company's dominant rules of competition: Make up your own and have others follow your footsteps
2. Innovate or Die!: Develops conscious strategies and mechanisms to promote innovations, performs creativity exercises throughout the company.
3. Re-examine your company to find hidden strategic assets, then push them as much as you can: You want to be part of an exceptional company, look at all your collaborators and in all processes, you will surely find potential value that you can take advantage of and leverage.
4. Develop the inclination for speed and action in your company: Analysis and reflection are very good, but you will not get anywhere without putting your plans into practice, you better be quick before others overtake you. Rather, don't walk, run and if you can buy yourself a motorcycle because your competition moves faster than you imagine.
Trends: Intellectual Capital - Empowerment - Emotional Intelligence - Value-Based Management - Management with values
5. You must be proactive and experimental: you have an initiative in mind but do not know how to say it in the board of directors for fear of rejection. Try it and if they give way to your idea, carry it out, trial and error are worth it.
6. Break down barriers: The "virtual" companies of the 21st century are dismantling the internal barriers that so often separate people, departments and disciplines. Get out of the conventional, empower your collaborators, give them autonomy and decision-making capacity, change schedules, forms of compensation and training, etc.
7. Use all your people and all their abilities, all the time: Empower your collaborators, give them autonomy and decision-making capacity, if you hired them it is because they are the best, believe in them.
8. Globalize both your perspective and the basis of your knowledge: The world's fastest growing markets are not only outside the United States, they are also outside the OECD countries. Become a global leader, yes as it sounds, emerging economies have very fast growth that you can take advantage of.
9. Admit that the eco-industrial revolution is upon us: Financial results are not the only thing that counts, you must think about your children and grandchildren, the ties between the economy and the environment are tighter day by day.
10. Make organizational learning a religion of your company: If you have the possibility to know yourself, learn quickly and attack, based on this knowledge, the weaknesses of your company, you will have an advantage over your competitors. If you turn learning into opportunities, new products, services and technologies before your competition, you will be a leader.
11. Develop strategic tools to measure your performance: Static measurements of finances or market performance are not enough, you must detect the dynamic factors that affect production, finances, the market and in general, the environment of your company.
