Designing a web page is not an easy task, the challenges are quite a lot and the budget, time, resources are limited. However the most complicated part is, above all, how to get the right message across.
This implies a significant investment for any company and building something that lasts long enough and looks up to date should be the top priority.
That said, it is important to know what the trends are for web page designs this year, since with this we can give ourselves a much more oriented line and with better direction:
1. Simple design
In a multifaceted world where we are increasingly busy and consume much more information, having a web page in a very navigable, understandable and simple way will help us a lot with the user's visit experience. Making it as intuitive as possible and communicating our message clearly should be the main objective.
2. Responsive
Currently 70 -85% of Internet searches are made through mobile devices (cell phones and tablets). This, while Google will favor those pages that are 'mobile friendly' by identifying them with a 'tag' on their results page, gives us as a consequence that having a page that adapts to the screens is not just a point of view of usability but a prevailing need. (put image 1 and image 2)
3. Moving images
Simple, intuitive and tasteful minimalist website designs is one of the most effective ways to grab the attention of our prospects, so using large images and videos, primarily using HTML5, will help us communicate our business message and generate user engagement.
5. New Google-style design
In recent years, the flat design trend has established itself. A style based on simplicity, clarity and life in colors. This trend is used by Google, they have given relevance to the concept of touch, the 'dimensionality' and the space of objects.
6. Font and typography
The consistency between the story told by the multimedia elements and the texts is important, that is why it is very important to take care of the basic elements of the page. It is important that, when deciding which fonts and fonts will be carried by the website, they can clearly communicate the content and define the corporate identity of the company.
