With the rise of social media and its incalculable potential to generate new relationships and customers for products and services, online entrepreneurs can feel overwhelmed by the number of different sites and spaces on the web.
Here are 6 key steps to organize your participation in social networks:
1. Understanding and evaluating your position
The first step will be to review and document in detail in which networks we have open profiles. Make a detailed list of all services including your username and password in each of them.
Tip: make sure to unify criteria and try to have them all: the same user, the same photo and all your basic data. This online profile will allow people who relate to you on different networks to identify you more easily.
2. Realistically select networks and platforms
Although the number of online spaces is innumerable, thoroughly evaluating which ones bring you the most benefits will be the best. Time is limited and making sure that we are participating in those that are appropriate and add value to us is key.
Tip: although you should select which sites and platforms you will participate carefully, a good idea will be to open profiles on the main networks with your regular user anyway, to ensure that no one else will use that user on it.
3. Organize and systematize!
The great variety of spaces requires a certain organization that allows you to maintain good control of them. Create a spreadsheet with all your users, passwords and email with which you have subscribed. Furthermore, systematize your participation in those that you have identified as fundamental and develop a concrete action plan for each of them.
Tip: block time on your calendar to participate in these networks. Whether you allocate 30 minutes a day or 1 hour a week, mark your calendar and systematize this procedure.
4. Automate the activities you can
There are several tools that facilitate certain automation so that your updates on some networks are carried out easily. This is the case of tools such as Ping.fm and SocialOomph, for example. Identifying which parts of your engagement can be automated will save you time and enhance your efforts.
Tip: If you don't know these tools or don't have enough time to implement these automations, hire a suitable person to do it for you!
5. Keep your profiles updated
The profiles of the different networks that are abandoned and with outdated information or data make a very bad impression. Be sure to periodically review your data on each of the networks so that its contents are fresh and current.
Tip: mark this activity on your calendar, which can take only 1 hour every 3 months.
6. Participate actively
Understand that the key is to participate frequently. Expand your contacts and incorporate the routine of participating so that you can truly take advantage of these networks and social media.
Social networks are based on relationships, so although you can automate certain parts, the basic objective to take into account is the development of genuine relationships that will later translate into subscribers to your newsletter, clients for your services and / or products and growth opportunities both in business and personally and professionally.
Tip: develop a plan for your participation in social networks that includes not only the objectives but also concrete and measurable goals that allow you to evaluate your performance on them.
Happy networking!
