There are entrepreneurs who think that price is the fundamental factor to sell, the truth is that price is just a marketing variable.
There are those who say that the "price is the scarecrow" of sales, this is absolutely false and to explain it I am going to sketch a definition: "Price". It is the pecuniary value of the thing, it is the amount of coins that you want to collect ”…
The truth is that the price is inconsequential, if the value of the thing exceeds the customer's expectations, or simply stated. "Value is the price that people are willing to pay for the benefits it will give them when using it or for the attributes the customer sees in the product to buy".
Analyzing the two definitions, it follows that if what the customer needs to buy has value for him and the value exceeds the price, he will undoubtedly buy it, because nobody will stop buying something that for its value "is priceless".
I have observed some companies that want to sell, lower the price, thinking that if they sell it cheap they will sell all their stock. But time will show him that selling at a low price people do not buy from him because they think he has no value, that "it is not worth much."
I would like to clarify that you cannot sell to all prospects at a high price, you must sell to your target audience: the one who wants, wants and values what you produce at the right price (correct, adequate).
Summarizing:
- Try to add value to your product, make the visible attributes make it coveted, desirable. Remember that you will not be able to sell to everyone, but you can sell your product to your target audience, the one you defined when designing it. the price, if it has value, if people need it and if it has differentiating and surpassing attributes from your competition. Think about the values of your product and the needs of your customers and you will see the price is only a consequence of the value that You have the product. No one will stop buying what they need and it is priced fairly. But be careful: if you decided to sell at a low price because you have a large production or want to sell large volumes, that is also fine if you planned it that way, but analyze "If it is profitable" If it is not profitable do not sell it at a low price or at a high price.
