Are you suffering from mental blocks when creating content for your membership site? Delivering valuable content that will fascinate your members, meet their most pressing needs, and cause them to stay with you for a long time isn't always easy. Here I share 7 infallible strategies to create high-value content for your membership site.
One of the biggest challenges you're going to face on your membership site is delivering valuable content that will fascinate your members, meet their most pressing needs, and cause them to stay with you for a long time.
From my own experience, I know that it is not always easy to write an article or make audio, video or any other valuable content that captivates people. We all suffer from the famous “author's block” and spend hours in front of a blank sheet of paper, not knowing what to write.
To help you get out of this frustrating state of mental stagnation, I share with you 7 of my favorite strategies for creating content from scratch… quickly!
1. Mind maps
Write the central theme of your membership site in the center of a sheet of paper, and then jot down a brainstorm of contingent themes, customer problems, frustrations you have been shared, needs, etc.
Then organize the different topics under separate categories and choose a title and sub-titles for each category.
Once you have your program broken down in this way, it is no longer difficult to find content for each of the sub-steps, which could each become a segment of the content that you are going to deliver weekly, monthly, biweekly, etc.
2. Surveys
Send a survey to your customers and ask them what is their biggest obstacle or their most frequent questions on the subject.
By paying attention to your burning questions, not only will you be able to create abundant content for your membership site, but you will also be able to discover other services and products that you could offer in the future.
3. Research information relevant to your industry
You'll get thousands of new ideas by reading newsletters, magazines, and blogs on your topic.
Collect the data you can get from others, then form your own opinion about them and share it on your membership site.
By taking a certain position on a subject, you also differentiate yourself from others and transform yourself into someone unique and authentic, since you are injecting your personality with the information that already exists.
4. Tell your story
Share with your clients how you became an expert on the subject and include lessons as you tell your story. All stories have their own lessons.
If you survived something, or were able to win in one area, or found the solution to a certain problem, that story will serve as the central plot of your membership program.
5. Clients you have already had
Think about your past clients. What were your biggest challenges? What lessons did they have to learn? What did they have to implement to achieve the results that you offer?
Each client also has their own particular story that can understand a specific teaching for your program.
6. Interview with experts
Authors of books, university professors and experts from other areas are usually very willing to share their wisdom. You just have to contact them, create a set of 5 to 7 questions and then let the expert flood you with their information.
Your customers will learn a lot, and so will you!
7. The 10 most important things about…
If you ever need to create content quickly, this is surely the most effective method of doing so.
You can create these 10 points around any area of your theme, for example:
- 10 things 99% of people don't know about xxx 10 things people normally ask me about xxx 10 most frequent mistakes people make when doing xxx
Do you see that it is not so difficult? When you start crafting your content with any of these 7 strategies, your creative juices will flow, and you'll be amazed at the response you'll get from your membership site members.
