I have been observing people who have launched their business for a while, and I have verified that, on many occasions, there is a common denominator that unites them, and that is that they have not yet considered creating their own website.
If you are going to start your business, I advise you to start considering creating your own website. It doesn't matter if your business is online or local, but have your own website.
But be careful… When I say having your own website, I mean a website created with a paid platform and not free. Remember that this is your business and not a hobby, so you need to make a minimum investment.
Cheap is expensive
I advise you not to use web editors provided by hosting companies. It is true that they are cheaper, but these editors are very limited and in the long run they will fall short as they do not allow the installation of additional modules depending on your needs. Also keep in mind that at the positioning level these editors are not as effective.
Hosting is like a kind of hard drive in the cloud where your website is stored so that everyone can see it. If you pay a company for the hosting service of your website, you have the guarantee that the website is your property, which does not happen if you create it in a free hosting service. What right do you have on your website if they host it for free? NONE.
So, please, start thinking about having your own website, with your own domain name (for a fee), in your own hosting (for a fee) and… please, that the website is made by a professional. I am sorry to tell you that the economic options such as that of your nephew, your son or your friend the "enrolollao" (unless they really are professionals and dedicate themselves to this) do not work.
Today I want to share with you the 7 Reasons why you should create your own website:
1. Your Website is Your Home
On your website you show all the interesting information about your business: you show who you are, your career, your philosophy, the products or services you offer, your catalog, your schedule of activities, your contact details, your links to social networks, your store, etc…
2. Your website is your property and the content belongs to you
All the content you generate to share with your followers and potential clients must be created on your website (I am talking about articles, photos, videos… and any type of content). Once located on your website, you can distribute and share it on social networks or the platforms you want.
Why am I telling you this?
Imagine that you only have a Fan Page on Facebook…
Ask yourself the following question:
What would happen if, for example, Facebook changed its policy and from now on limited the use of business pages? Or if from now on you had to pay to be on Facebook? Or… not wanting to be an alarmist… If it disappeared?
Well, your business would be greatly affected. You could be left without followers, without all the content generated so far and, worst of all, all the effort made to get here would be null.
3. Your Website is Your Business Card
Your website is your digital business card. Just say the name of your domain, and anyone who is interested in you can access all the communication channels and networks you have accessing from your website.
4. Your Website is Your Showcase
Through your website you show yourself to the world and teach what you know how to do. Using positioning techniques and digital marketing tools you can make your business go anywhere, expanding your visibility and, consequently, your potential customers.
5. Your Website is Your Logistics or Operations Center
From your website you manage almost everything that has to do with your business. From your website you not only distribute the content you generate. Your website can become an online sales platform from which to manage sales, orders, shipments, etc…
6. Your Website is Your Most Important Database
I have already told you that all the information that moves on your website belongs to you. And one of the most important assets of your company is, without a doubt, the database of related people, past clients, present clients and potential clients.
7. Your Website is Your Most Powerful Analysis Tool
Through your website you can analyze and measure the results of the actions you are implementing. You will be able to find out where your visits come from and enhance or limit your efforts in one or other actions.
I hope I have clarified some points about the importance of creating your own website. Now tell me… Do you already have your own website?
