Sales and marketing have been the basis and engine of companies since the beginning of humanity. The more complex the product or service to sell has become, the more complex the sales systems and procedures seem to be. It is for this reason that the specialty of business development comes into play in order to efficiently and successfully carry out the sale and development of service and product projects.
"Business development is an art and a science at the same time.
It is an art for the passion to sell, the sensitivity of customer knowledge, the emotional intelligence to know how, when and where to communicate; the personality that most customers like, the chemistry to quickly enter the same channel as customers, and other characteristics such as being a leader and a bit of a psychologist.
It is a science by logic, systems, methodology, organization, functions, stages, and the cycle of business development and sales. ”
Some thoughts…
- In order to sell something, it is necessary to sell it to yourself first. When you enter the offices or call your client, tell them something of value and interest, so that they take your calls and receive you with pleasure even when they are busy. It is a very important element in the sale of services, since when the intangible is sold, the best solution is sold, not the one that the client wants.To win in business development, it requires among other things:
1. think positive
2. Have background knowledge
3. Have concentration and dedication
4. Be at the right time (Timing)
5. Invest time and resources
6. Have a business system (strategy, plan, etc.)
7. Have an open mind
8. Be flexible
9. Convince yourself
