TIME: THE MOST VALUABLE PRODUCT FOR YOUR CUSTOMERS BUYERS 'LOYALTY IS EARNED WHEN A CLOCK SERVICE IS PROVIDED.
One of the main concerns of today's society is focused on taking the most care of your time. Today's world is much faster, and no customer is willing to waste their time on poor service.
No business that wants to stay in the taste of its market can afford to waste its consumers' time. A good recipe to avoid this is to offer convenience services.
Those who already understood it are the banks: even though they offer most of their services in their branches and on working days and hours (although it is still common to find long lines), they give their customers the option of making transactions at ATMs or by phone and Internet; that is to say, their service is in the most convenient places and times for their clients. And their income from the collection of commissions generated by these services grows like foam. Moral: clients pay for their time.
Many businesses have already entered the convenience trend by offering home delivery services: from fast food to pharmacy and dry cleaning services. In all cases, the objective is to save the customer time by avoiding going to buy the desired good.
If you want to offer a new service, give, save or compensate time to those who buy a product or service. Consumers will reward you with their preference.
Offer your product or service at home
There are many activities and areas that still do not enjoy this benefit for customers. If you provide this service successfully you will achieve greater satisfaction in your clients. There are good opportunities in the following businesses:
- Stationery products. They only exist for companies or are restricted to a certain amount or volume of purchase. Grocery products. Few stores and minisupers offer it.Full food. Most of what is available is fast food. Desserts. Cakes, jellies, cookies, ice cream, are not yet available at home. Books and magazines. We do not currently have the possibility of ordering a book by phone. Imagine the demand when the children enter classes! Various repairs. For cars (some franchises or mechanics already do it), appliances, etc. Dry cleaners and laundries Pharmacies Cards, phones and cell phone accessories
But remember that no customer will be satisfied if they do not receive exactly what they requested at home, if they do not arrive in perfect condition and - of course - if they do not arrive at the promised time and date.
Extend your business hours
Another way to offer convenience to your clients is to extend the hours of your business. It is more and more frequent that people stop working later and only make their purchases in the available establishments.
This is one of the causes of success for Sanbornp or the Vips coffee chain, since its long hours allow more people to go to consume its products and services.
It is not a matter of opening at 4 in the morning and lowering the curtains of the business at midnight, but extending your hours a little can earn you many more customers. For example, if a stationery shop opens its doors from 9 in the morning, it loses the sales generated by the students who are about to attend classes between 7 and 9 hours.
If you want to offer a new service in your company, give, save or compensate time to your clients.
Expand the variety of your products or services
Another opportunity offered by this trend is to add more products or services to your business so that the customer does not go to other establishments. If the buyers leave, they spend time, money and effort on businesses other than ours. Surely you have noticed that most of the self-service stores offer products that we did not imagine before finding: bread, medicines, prepared food, etc.
It is difficult to know if these companies make a profit by selling these products, but with this convenience service, customers usually end up purchasing additional products that can increase business results.
They do not need to be products of their own turn, it may even be a different one, but they must be products that attack a special need.
For example, housewives find grocery stores that also offer fruits and vegetables in their store very useful. Any emergency or incident and you can go to these stores and not have to go to a market.
Add more products and services to your business; your customers will make up for it
To open a new business
One of the trends that have taken the longest to reach our country is the development of stores specialized in some type of products. This allows the customer to obtain convenience because he is sure that in the establishment he will find everything that satisfies his need.
Imagine the success of a store specializing in children, where their parents can find everything for them: clothes, shoes, books, toys, sweets. Even if their prices are a little higher than the market, if parents do not waste more time going to five different places to buy everything they need, they do not spend tickets or gasoline, parking lots, etc., they are receiving a great benefit for a small additional investment that many will be willing to pay.
The important thing is that a business of this type has enough variety and has the stocks for this market. Imagine a store that specializes in cell phones, without covers, car charger or batteries. Would you find this a very convenient business?
There is a niche that we constantly observe with the potential to offer a convenience service: the baby market.
Currently there are businesses that sell only baby products, such as cribs, baby chairs… But think of a store that, in addition to furniture, offers clothes; baby bottles; pacifiers; blankets; accessories (we cannot even imagine the number of accessories that are useful for new parents and that with difficulty can be obtained); Maternity clothes; bibliography for new parents; baby milk; toys for newborns; diapers…
Moms with advanced pregnancy states will appreciate not having to browse as many stores to find what they need.
You already know. Don't waste another minute saving your customers time with convenience services. Rest assured that the investment is worth it.
