Competition has long been one of the greatest enemies in the business world, but this has ceased to be the case, even though many people are determined to continue fearing a nonexistent enemy. That fierce enemy has represented for me a high percentage of my total income that almost always exceeds 50%.
Ever since I made this discovery, I have tirelessly sought out my fiercest competition to ally myself with it, and thanks to that I increased my income with much less effort.
With a little creativity this can be achieved, although you do not need to reinvent the wheel, there are already many ideas to achieve this goal, which over time will lead you to design new ones adapted and ideal for your way of working and your business.
Below I give you some keys so that from now on the competition will no longer represent a problem for you, transforming quite the contrary into another source of income.
Out fear
First and foremost, keep a positive and open mind. Fears are part of a negative and paralyzing mindset. You must bring out your fears by facing them, that is the first step so that later alliances and creativity that I talk about later flow.
Fear only serves to stop you. With this I do not mean now that you go kamikaze plan, it is okay to be cautious, but be careful that prudence is not the consequence of a disguised fear. The fact that there is competition is a good sign, because it means that there is a market.
Few collaborators have failed me, and the one who has, I have been able to see in the experience and I simply have not collaborated with him again and that's it, without any more drama. But if I didn't experiment for fear of failure, I would have lost a lot of opportunities and money.
There will also be part of the competition that does not want to collaborate, they are within their rights, but really they are the ones who lose. It would not be the first time that someone to whom I proposed a collaboration and closed the door, then came looking for me.
There are people who are afraid to collaborate with the competition because they think that they are going to take away clients, quite the contrary, the competition has their potential client in their database and yours is theirs.
What is going to happen is the following: one that both databases will gain more value, since there will be some clients of yours who will go to theirs, but others will come who have felt more identified with you. And two, the same customer can buy products or services from both partners without prejudice to either.
Anyway, as I explain in the next key, you are going to make money from what customers in your database buy from the competition, so there is no way to lose.
Strategic Alliances
Strategic alliances are those that can make you earn money from the same competition, or that the competition makes money every time you make a customer thanks to it. Isn't it fantastic? They are previously established agreements in which every time they make a sale through you, they will pay you a commission and you will do the same with them.
Since they do not require exclusivity, you can collaborate with many different companies offering a wide range of products that you could not offer on your own, in addition to being able to give each client a service more tailored to you.
As if this were not enough, you will not have a limit of clients that you can serve, since since you do not have to work for them, there are no infrastructure or time limits. Customers to whom you sell competing products, mean making money without working and legally without deceiving anyone. What's fantastic? You who were afraid of competition and you have to see what you were missing.
Harness the power of the internet
The Internet is one of the best sources to attract clients from all over the world and is especially necessary with the strategic alliances that I told you about in the previous section. Precisely thanks to the network, alliances can be established such as link exchange, placing ads on each other's social networks on the respective walls of each one.
But everything does not stop there, it also allows you to control the clients that you pass on to the competition and those that the competition passes to you, without there being any misunderstanding, or possibilities of deceit by any of the parties. That's what affiliate programs and exclusive links are for, in which the system itself pays commissions directly to each party.
Just because you take the internet, does not mean that you give up the street market, in fact the two can coexist, and they must. But do not turn your back on the internet, because you will be digging the grave of your business.
Creativity
Creativity will help you carry out the best strategic alliances. There are many ways to collaborate, I have presented some, but there are no limits, where the imagination reaches and both parties accept.
You will see that over time and by collaborating with different companies, new ideas are emerging that you will not even know how they come out. Creativity in this sense is developed by collaborating and doing it with more than one different company, since it will give you an experience that will stimulate your ability to generate new collaboration ideas.
Follow these keys and from now on the competition will cease to exist for you, to become a collaboration and one of the greatest sources of income as you could not have imagined.
