MENTAL IMAGE OF A BRAND FOR THE CONSUMER.
THE CONSUMER'S MIND IS THE BATTLE FIELD.
ACHIEVE IDENTIFYING POSITIONING COMPONENTS INCREASE, PARTICIPATION, BENEFITS IN MARKET SHARES.
analysis-of-the-positioning-of-the-regional-polar-brahma-marks-in-the-municipality-valencia-carabobo-stateANALYZE BRAND POSITIONING THROUGH: THE MARKETING MIXTURE
CONSUMER PREFERENCES
THE SOCIO-ECONOMIC LEVELS OF CONSUMERS
- THE INVESTIGATION WAS CONDUCTED IN THE MUNICIPALITY OF VALENCIA IN CONSUMERS OF THE AGES OF 18/59 YEARS
PROBLEM STATEMENT
- THE VOLUME OF INFORMATION (vs.) MENTAL CAPACITY THE OPPORTUNITY OFFERED BY THE MIND TO POSITION THE MARKET IN THE YEAR 2003, IS 2.6 MILLION LITROSLA THE DIVERSITY OF BRANDS IN THE BEER MARKET WILL POSSIBLE THE POSSIBLE POSSIBILITIES OF THE NATIONAL POSITION TO REVEAL THE ELEMENTS ELEMENTS THAT WOULD IMPROVE THE POSITIONING OF THE PRESENT BRANDS IN THE MARKET
RESEARCH OBJECTIVES
OVERALL OBJECTIVE
ANALYZE THE POSITIONING OF THE BEER BRANDS BY SOCIO-ECONOMIC LEVELS OF THE CONSUMER, THE MARKETING COMPANIES OF THE PRODUCT AND THE BEER ATTRIBUTES, IN THE MARKET OF THE MUNICIPALITY OF VALENCIA IN THE CARABOBO STATE.
SPECIFIC OBJECTIVES
- IDENTIFY THE POSITIONING OF THE MARKETED BEER BRANDS BY SOCIO-ECONOMIC LEVELS IDENTIFY THE POSITIONING OF THE BEER MARKETS BY ANY SOCIAL ECONOMIC BEACHES BY THE SOCIOECONOMIC BEACHES OF THE SOCIOECONOMIC SOCIAL ECONOMIC COMMERCIALIZED LABELS. ELEMENTS THAT
IDENTIFY THE BEER BRAND BY COMMERCIALIZED COMPANIES.
JUSTIFICATION OF THE INVESTIGATION
NINETY PERCENT OF THE PRODUCTS ARE BORN WITH A BRAND EXTENSION REASON FOR THIS THERE IS AN EXAGGERATED NUMBER OF PRODUCTS AND BRANDS.
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