Summary
In this essay we will be able to find various aspects of the business environment in Mexico, its representatives, the importance of bold and humanized leadership, we will cover some points in which the qualities that Mexican leadership needs are highlighted, and we will exemplify with a Jalisco businessman that with the desire to undertake, he showed us a history of overcoming in which he managed to build and build a solid company, in addition to worldwide respect and recognition.
Analysis of the business environment in Mexico
Before addressing the issue of a leader's behavior and its consequences, we want to refer to the philosophy of Nicolas Machiavelli: "The end justifies the means", in which from a very autocratic point of view he obtains the benefits for which he fights in his conquest with the political and economic system of his country.
In this work, whose purpose is to analyze the behavior of Jorge Vergara, a Jalisco businessman who, using his managerial skills and a correct use of marketing campaigns, has managed to remain an important character in the Mexican business environment.
Identifying a way of working, with its own values and challenges that contribute to improving the health and quality of life of society, is also contributing and sticking to the slogan that the company Omnilife has, which is owned by Don Jorge Vergara, which says “ That they are people taking care of people ”in this way; The people who work in this company are sheathed in a thought similar to that of the values that the company wants to impose, with a sense of responsibility and ethics to carry out the actions, as well as the challenge it has towards society to take care of well-being. and the health of all the families to whom you sell your product.
"He was sick, fat and financially broke", "and they told me he was good for nothing" in that way perhaps something pejorative is how this Mexican businessman tycoon is described, a person who was born in a country in which the majority belief One of the inhabitants is that things will hardly change and that the established dogmas must be followed. How did this person, who twenty years ago was a donnadie, make him a complete stranger, who did not know that his wit, perseverance and cunning would make him become in one of the most influential characters in the country, owner of a soccer team with worldwide marketing reach and a solid company with a view to permanent growth.
To be able to speak of a leader or leadership is to speak on ambiguous, broad and ancient subjects, as much as almost the history of human beings, now if we focus this concept on administration or education, there are still more questions to analyze.
Likewise as a country we should stop for a moment to analyze what kind of leadership we need as a nation for our organizations, companies and for the government itself.
Adding those factors mentioned above, one is found that especially in Mexico is very marked and it is the segmentation of society by "classes" where it is more difficult for the poor to achieve an acceptable education for the development of ideas and greater opportunities to change the quality From their lives as individuals and from us as a society, it is difficult to expect large corporations and companies to get out from underneath where nobody expects anything from anyone.
In recent years, great entrepreneurs have emerged who have changed the way they do business, and the world in general, for their ability to invent, their genius to accept challenges and the business vision that possibly sounded crazy at the time when they decided to risk their wealth and credibility. For example, I could mention the main revolutionary of the computer boom Steve Jobs, who is considered by many to be a genius and by others a person with whom it was difficult to work due to his perfectionist nature, but even with all the difficulties he faced, he managed change the technological era and brought Apple to the world, in Mexico we could mention Lorenzo Servitje founder of the Bimbo company, this man is one of the greatest business icons worldwide,also mention the recently deceased Lorenzo Zambrano from Cemex.
(L.Daft, 2001) Defines leadership as "… the relationship of influence that occurs between leaders and their followers, through which the two parties seek to achieve real results and changes that reflect the purposes they share."
Based on this definition, we could deduce the spectacular influence that Jorge Vergara has had on the businesses he has undertaken in his life, because although he belonged to a middle-class family, Jorge preferred working to school since he was a child since he only finished high school, work As a mechanic, text translator, and became a commercial deputy director for a small business.
It was after leaving the eco-solar company when Jorge decided to independently start a business, cooking and selling carnitas; Subsequently, he ventured into Italian food, at first things went well for him but later his business did not work anymore, and during those years he gained weight and became quite ill.
(Goethe, 1808) Wolfgang Goethe says that “to persevere is to remain constant in the pursuit of what has been started. It is having firmness and persistence in the execution of the purposes and in the determinations of the spirit. ” We believe that this is the definition that best fits Jorge Vergara's life, because despite fighting against his financial, credibility, self-esteem and health problems, he managed to get ahead, after all the problems that lay in his life, by invitation From a friend he started selling an American product called Herbalife which sells weight loss products, Vergara in 1991 after having achieved the distinction of being the person who sold more of those products in the American union decided to propose to the owner to sell the products diluted in water, to which the CEO of the company flatly refused.
It was at that time that Jorge Vergara decided in 1991 to create his company under the name of Omnilife with the help of his wife, three colleagues and six distributors.
The "vitamins for the poor" company, as he calls it, which began operating with 10,000 borrowed dollars, is today ranked among the 200 leading corporations in Mexico.
Good leaders are followed by people who believe in them in addition to respecting them, not for their abilities many times, current leaders feel leaders although they are not, they have bad attitudes in addition to not having good communication, a leader It depends on your managerial skills, but it depends more on your integrity, honesty, humility, courage, commitment, sincerity, passion, trust, positivity, genius, determination, compassion, motivation and sensitivity, being concerned about your environment.
Currently there is a need to find new leaders, who strive for ethics, discipline and innovation, they must be a role model, a leader who influences with their actions and not an office leader, who avoids being close to people for feeling superior to others.
Unfortunately in our nation there are many managers who occupy these positions for “compadrazgo”, nepotism as defined (Vilch, 2006) “… The concept derives from the ancient Greek nepos“ nephew ”or from the emperor of Roman origin Julio Nepote.“ And This bad habit certainly affects the development and operation of companies, wasting human capital, as well as not having many skills that increase productivity.
Being a leader is not a position, an award or a distinction that can be presumed, it is a beautiful responsibility and a moral obligation.
We cannot ignore the lack of values that we live today in 2014, where men and women determined to change the way of life of our society are needed more than ever, all this should encourage us to be the leaders of this great country, this position already Jorge Vergara Madrigal decided to take it and is an example to follow of whoever wants can.
Bibliographies
Works cited
- Faitelson, D. (2010). Jorge Vergara, the controversial businessman from Mexico. CNN expansion, 4.Goethe, W. (1808). The song of Mohammed. Berlin.L.Daft, R. (2001). The Leadership Experience. London.Vilch, P. (2006). Legal Mexico. Mexico DF.
