Analysis of the general environment of the company

In this essay we will see the reasons why the environment analysis should be done in companies. As Stuar Rivas mentions in the digital marketing and sales creativity course.1 “ The company is an open system in strong interaction with its environment. Strategic planning requires analysis of the external environment. ”1. For this reason we must study the multiple elements that surround the company and give it its turn.

Various aspects affect the company such as globalization, the political barriers that exist, inflation and the loss or gain of the currency.

To obtain better results and great benefits as future entrepreneurs when we are in our working life we will have to do good planning and understand the environment around us to have a better future.

The main variables or aspects to consider in the environment are: 1

Demographic (Population and its movements) Economic Environmental Environmental Socio-cultural Legal and political Technological

See table:

Companies are affected by changes in the environment that constitute a general background that conditions the activities of organizations.1

Changes can be good or bad. That is why, whenever planning is carried out within the organization, the strategy must be well developed for continuous improvement.

Companies need to obtain information from the environment in order to know the interrelationships of variables, their influence on the organization's market, to take advantage of opportunities or positive trends and avoid possible threats.1

The information obtained must be reliable to make better decisions in the company.

In a hostile, changing and difficult to control environment, it is necessary to anticipate problems by exploring the future.1

All of us always hope for a better future and for this the generic environment analysis opens up the panorama for us.

From my point of view, the analysis of the generic environment opens various doors on the way to success for our businesses. You always have to think big and from different perspectives to be successful in life.

I leave you this thought from the writer Paulo Coelho who says:

“We are beings concerned with acting: doing, deciding, preventing. We are always trying to plan something. Conclude another, discover a third. There is nothing wrong with it; after all. This is how we build and change the world ”.3

Reference sources