Zacatecas advertising poster
Expression form
Photograph of the city of Zacatecas in night view, the words "jump into" and "Zacatecas", lines and circles, stain (Graphics).
Expression substance
Photograph of Zacatecas in night view, which shows us the main tourist attractions of the city, among which the buff and the cathedral stand out, the words "jump into" in an oval shape, the word "Zacatecas", above two lines an orange and a white one that simulates car tracks, which go in the direction of a yellow spot that is at the height of the scarf, below the yellow spot in the form of an explosion, there is an orange-white circle, near the city cathedral.
Content form
The advertising poster shows us the night view of the city of Zacatecas, which we interpret as fun for young people, since its tones are similar to the effects of lights in a club, the typography used is distorted, modern in white for Contrasting the dark background and orange tones, the angles where the typography is mounted are loaded on the left side with the effect of moving to the right side finished in the middle of the page, without obscuring the natural beauty of the photo, hinting at the phrase "Jump into", the lines that simulate the tracks of a car are in orange and white to contrast the color of the photo that go to a yellow stain which makes it seem an explosion of a liquid that ends in the scarf the main attraction from the city of Zacatecas,In addition to an orange and white circle near the cathedral, both graphics mark the most outstanding tourist places in the State for many of our visitors.
Content substance
The present advertising poster of Zacatecas, aims to sell the fresh, adventure and fun image of the State, this poster is segmented for the population of young adults which ranges from 20 to 30 years of age, who have a medium purchasing power high and can be moved from one place to another independently. The strokes were created in a way that simulated a path, as I explained earlier is why many young people have their own vehicle and their transfer is easier, there are groups of young people who are economically independent or whose parents can easily afford recreation expenses.
The photo is nocturnal since the type of market that wants to impact is young with an adventurous spirit who likes to travel and visit new places that, in addition to cultural issues, can offer nighttime fun, the stain that has the shape of an explosion alludes to the scarf because Although it is true, many tourists identify the city for this natural attraction.
Our pink quarry baroque cathedral, which makes the city historical which is also famous for its facade, the photo focuses on the main attractions of the city as well as having a spectacular view of it, without neglecting the architectural beauty of the city. city, with a modern spark the poster highlights our very noble and loyal city of Zacatecas.
The graphics are simple, since the objective is to appreciate the architecture of the city, highlighting the aforementioned photograph, in addition to the orange and white tones used in the poster, harmonious effects of the lights of the buildings that they illuminate the city, as well as the hill of La Bufa, so as not to saturate the view of our target market and that of the entire population that appreciates it, this recalling that if an image or design is saturated it loses its original meaning and essence and As we say among marketers, designers and communication specialists, the poster, design or graphic “does not communicate”, since it does not transmit the desired message, considering that we only have 5 seconds to impact our target audience.
The phrase "Launch yourself to" is found in an oval way in the upper left side above the moon that is behind the hill of the bufa, if we can see in the photo we can distinguish with special lighting the cathedral which is not lost among the Other buildings in the city highlighted with white light, the hill of la bufa has three different shades of light, white, yellow and orange, which is why I wanted to respect the uniformity in the elaboration of the graphics, so as not to lose the essence of the concept.
The circle expresses a meeting point after the footprints of the car, since for many young people this symbol is a meeting between our target market, Zacatecas, besides being cultural and fun, can be warm to meet with your friends, in addition to projecting a clean image and safe from our city, as we can see in the colors and angles of the photo.
This poster can be used in print media such as posters, vinyl, postcards, magazines, among others, as well as digitally referring to television, internet, web pages, etc.
Therefore, the versatility of the concept, since our young people have more access to the internet or, better said, day by day, they are surfing the internet for hours, having access to all kinds of information and recreation options, which is why our poster should be the more attractive and impressive.
Conclusions
The purpose of this advertising poster is to offer a fresh and young image that, in addition to being culturally rich and considered a World Heritage Site by UNESCO, can also be fun for young adults looking for new options to recreate instead from a beach or a Cosmopolitan city.
The colors of the poster are fresh in yellows, oranges, since according to color psychology they cause a feeling of closeness for being warm colors, with this objective those colors were used so that our viewer feels closeness or security association for our city and the white of the design give harmony to the dark background of the photo, this makes our poster more attractive to the eye.
The poster aims to catch the attention of our target market in the 5 seconds we have to impact it and provoke a response stimulus which would be to attract more tourists from the sector of the population for which it was developed.
