The area of tourism is evolving according to the needs that arise during the course of the days, just as technology does not rest, the means which can generate income and reach all international markets as well as all users.
Introduction
In this essay you will find a brief history of the background of travel agencies and how they were affected by the technological advances that have emerged generation after generation and according to the demand of each consumer or traveler, each day that travel needs pass. Somewhere it has grown too much since most of them work hard to save for their next vacation and thus rest from the pressures and stress of the work that has caused them.
Travel agencies have evolved in a surprising way in which the world's population increases and above all the types of clients that have been generated according to their needs and desires to get out of the routine, the advancement of technology has not stopped to evolve each year, marketing models are generated to streamline online marketing and adjust to the economy of each country.
We as clients do not accept only one option but we investigate until we find the easiest and most accessible way to undertake an adventure that will mark us forever to be able to have that experience of being in a wonderful place and be able to enjoy it without having to worry if not before having investigated the attractions, prices, unlimited access and above all the security of being able to be there without setbacks.
Background
On the subject of travel agencies, the pioneer of that branch we can refer to Thomas Cook since he began his activities in 1841 in a professional manner, chartered a train for a round trip with 540 people, since many have different interests in getting out of their routines. and coexistence of people so that what is known today as tours managed by travel agencies with great success creating individual or group prices or, where appropriate, special and accessible packages so that everyone could have that experience, it is worth mentioning that At the same time, special commissions arise for companies that want to have that experience.
The need to provide a quality service and that the language was not a communication barrier, most agencies started the project to train their guides to be able to stay in countries where they are frequently visited so that tourists who book with the agency have the reassurance that they are not alone is a plus that agencies use to have the trust of future clients.
A curious fact that in the first world exhibition held in London in 1851 in which 6 million people attended, it is estimated that no less than 16,500 people used the services provided by the Cook agency in terms of transportation and accommodation arrangements and These early tourists helped by increasing developments in the hotel and transportation industry for tourists.
In 1867 the hotel coupon was created, which today is known as a hotel voucher in which it endorses the confirmation number of the tourist's stay at the chosen hotel, followed in 1874 by the time it was called the circular note predecessor of the traveler check since it was something new for consumer centers but they were accepted by banks, hotels, restaurants and commercial houses in different parts of the world.
In 1928 the United States began to grow too much in the wholesale activity in tourism, from there different training and marketing techniques arose to reinforce the new concepts of marketing to the different markets, when the need to satisfy the needs of languages arose, they decided to train people for customer service and assistance regarding problems that arise in a country.
In Mexico, the activity of travel agencies began approximately in the twenties, during the first Rotary club convention that was in 1926, tourism was born in a massive way in the country, due to this event it was necessary to form the first official travel agency in Mexico City, which started operating under the name of Wagons Lits which was on June 25, 1935, from that date more travel agencies began to appear that were created by tourist guides national, giving birth to the Mexican Association Of Travel Agencies (AMAV) which represent travel agencies in different entities of Mexico in advice, procedures, improvement of facilities and facilities in order to operate travel agencies in favor of the comfort of the tourist.
How has technology affected travel agencies?
Travel agencies in previous years have handled direct contact with their clients, I mean that the service was from person to person which people had their personal travel agent to request that they process the appropriate package for everyone, which is why Which person who recommended the landscape or place, must have the necessary experience to cover their needs and doubts before signing the agreement, since what happened behind the client is the selection of the local agency to make the corresponding arrangements for that the client feels with all the confidence and make the deposits and the corresponding vouchers to guarantee the reservation.
The tourism market was very direct and wide, which exceeded market demand, which began to emerge more retail travel agencies, while the pioneering agencies grew incredible, monopolizing international markets, working on courses for customer treatment and satisfaction of each one. of them, but over the years the market things were changed according to the generations that emerged.
Technology advances according to the needs and capabilities of the country to be at the forefront, it can be said that the changes with computer technology have an evolution and development each year more advanced… For Cruz and Gándara (2013: 107), each year more changes arise compared to the previous year and each one of them has greater potential to be explored than the previous ones.
Technology is affecting all sectors of the economy, mainly tourism, providing a great transformation between organizations, businessmen and clients, which affects the world, arising according to the needs and planning of each traveler with the search for information. importance in the development of tourism to facilitate the choice of destination and generates greater security when traveling, Occonor (2203: 107) points out the following;
Tourists need information before going on a trip, which helps them plan and choose, considering that they tend to take more independent trips. That demand for information also reflects a more subtle issue: annual vacations as well as weekend breaks are increasingly associated with enormous financial and emotional risks.
Information technologies (IT) allow tourists to search for information and, according to Cruz (Gasparoto 2005: 20), it is the set of devices, such as hardware, software, telecommunications, or any other technology, that is part of or manages information or even contains it.
And the demand was growing since many travelers wanted to travel on their own in search of adventure or in their case to know different places without having a tight schedule, simply letting themselves be carried away by landscapes or experiences that are created along the way, with the emergence of The internet is an open and global network that makes it easier for people around the world, through their computers, to communicate and share the required information. Over time, the internet has become an essential tool for planning vacations or future adventures.
For Cruz and Gándara (2003: 108), innovating and permanently improving the quality of the offer must be one of the strategies of tourism marketing. Due to globalization and the growing diversity of the offer of tourist products and services in the highly competitive sector… with the development of electronic commerce on the internet, the number of users making online purchases increased and consequently the reservation of travel agencies established with agents specialized in consultancies in making a schedule of the vacation of the prospects have decreased, so they have been forced to prepare themselves for the concept of online sales, creating their pages with online chat for the advice of doubts that arise at the chosen destination.
Information technologies allow travelers to make reservations with less time and costs. It allows easy and transparent access to compare information about destinations, travel packages, entertainment and accommodation services as well as prices and availability, for travelers in an easier and cheaper way to travel since buying online is the best price you book it directly with the travel agency, online all you need is your personal data and your credit card number it is easy and comfortable to make the entire reservation at home and it is very safe since over time measures have been implemented security that it is impossible for them to access your personal data.
The increase in sales through the internet is prolonging the readjustment in the number of physical offices in travel agencies that started a long time ago, and a survey carried out by the Director of Amadeus Spain, Mr. Paul de Villiers:
32% of air bookings made in travel agencies are made online, which is displaced as a percentage of sales, 23.2% correspond to online sales and 8.9 to traditional agencies, however I emphasize that despite the closure of establishments the economic situation are forcing travel agencies to rethink their business model not only betting on the internet but also reinforcing diversification and specialization in customers, products and services to compete.
The different modalities that can be purchased online and the qualification of the services of each online company that is dedicated to sales of package services are listed below, which are rated according to the satisfaction of each client:
Price, product and service quality comparison websites;
Tripadvisor, which is also this site, you find recommendations on accommodation, destinations and trips that some have made and have rated the service of the chosen company as excellent.
Information search and editing tools.
Blogs, Wikipedia, travel diaries and traveler communities.
Online travel agency: Expedia, Best Day, Travelocity, Gogo World Vacations, Price Travel, TravelBook among others.
conclusion
The advancement of technology is essential to be at the forefront of each company to be able to stay in the branch that is dedicated since if they are not subject to it they can declare themselves out of service, specifically speaking the issue of travel agencies have existed for several years and they are pioneers in seeing how ICTs have advanced in information that is available to each user and how easy it is to access it, so some of them are left with only closing branches and innovating the way to get there customers with information and above all better prices than the competition.
Every company must be linked to information technology (ICT) in order to reach the network markets that today have become a strong and reliable economy.
