Participation in social networks: can you outsource?
Of course yes! Participating in social networks today has become a necessity for every online business. If it is difficult or you do not have the necessary time, you can outsource the service. We tell you what you should know.
Every day more companies are looking for someone to manage social networks. In many cases they hire social media agencies to manage their presence on social networks, but the problem is that these people do not work within the client's company and do not know their culture. So more and more people are choosing to delegate those tasks to their Virtual Assistant. How is this?
A Virtual Assistant who knows how to handle herself on social networks is in many cases the ideal person to represent her client because she works alongside him until he becomes his right hand man. Get to know the person you represent and within the company: its philosophy, its target audience and its needs. Therefore, you are in a very advantageous position to put together a strategy of representation and participation in social networks for your client.
Why it is positive to outsource something your participation in social networks.
- Social networks are transforming the way of doing business. Social networks on the Internet have won their place in a dizzying way becoming promising businesses for companies and especially places for human encounters. But above all, the traffic from your contacts and friends on Twitter and Facebook is very valuable, those who visit your blogs and websites are generally people who are interested in the topics you are talking about and are likely to belong to your niche market and target audience. I myself can see the difference in my blog stats on the days I participate heavily on Twitter and Facebook compared to the days when I can't.
The difference is NOTABLE. On the other hand, many of my subscribers come from Twitter and Facebook and it is worth noting that there I have also met wonderful people with whom I am doing good business.
- You recover time to dedicate it to your business. One of the biggest concerns about using social media is time. You need time to read your Timeline, to recommend valuable material, to respond to your followers and everything that involves interacting with them, reviewing your profile, making comments, answering questions, etc. Added to this is the fact that technology and trends change daily. It seems impossible to be updated with all the tools: software, marketing strategies on social networks and online applications to optimize our presence on the networks. It's a lot, isn't it? Your Virtual Assistant who specializes in social media will be up to date on these issues and will take a weight off you. You forget about the technical, marketing and strategy. As I just mentioned,Those are the tasks that your Virtual Assistant will do to have participation in social networks. Anyway, keep in mind that they will often ask you questions and queries to customize your engagement strategy, optimize or build a fan page, determine which Facebook applications to use on your profile and fan page, and the systems to improve your presence on Twitter. Together they will earn a place on social media!
But… Attention!
But there is a danger: that you download everything in your Assistant. Remember this is TEAMWORK. The ideal is to find someone to help you and, if you need it, tutoring and advice. But NOT that you delegate absolutely everything to it. At first, your Virtual Assistant will personalize your participation strategy in your social networks but it will need your collaboration, specifically it will need your feedback. Once that initial period passes, the time you will invest in this will be less and less.
You are an indispensable part in these matters: What you DO do.
- Take advantage of networks to generate contacts. Of course, your Virtual Assistant will be able to help you in everything, but the interesting thing about social networks is in the human factor and in the interaction with people. Facebook and Twitter allow you to reach an incomparable level with other marketing systems.
It is about the person-to-person relationship and the possibility of interacting with people. Read what your friends and contacts are sharing on your networks, be attentive to the profiles of people who can bring you value and with whom you would like to interact more, keep abreast of trends, etc. It is key that your followers notice your presence, that you respond to everyone, that you thank the RT. These details, believe me, weigh heavily on the image you convey on social media. We must be accessible there, we are not stars or celebrities: not responding or thanking is not a very acceptable practice and people often get discouraged and stop following those who never reply or thank them for an RT or @ reply. Of course, this can also help your Assistant,but many times the personal touch will be given by you and others will notice it.
- Create content to share with your followers and contacts. Having a blog with your own articles will position you as a benchmark in your area. If you don't have time to write them, you can outsource it: there are people who are in charge of creating content. Of course, on the Internet you will find a lot of interesting articles to share, but the facts for you generate more confidence in your market by showing that you know what you are talking about. Through the contents of your blog you will position yourself on social networks, hence its importance. Pay attention to your blog, publish weekly, if you can, daily! Create content and post it frequently.
In summary…
Are you looking to increase your participation in social networks, have more visibility and more traffic? And, in turn, can't you invest the time that this requires? Maybe it's time to delegate some tasks related to your presence on social networks.
In this way, while your popularity and traffic to your blogs and websites increase thanks to the work being done on your behalf on social networks, you can continue dedicating yourself to your business, to activities that generate income. In my next article I will tell you WHAT, HOW and WHEN you can delegate activities and tasks to your Virtual Assistant on your social networks.
