The Client, who doubts, is the main factor in any business. This article invites you to reflect on what customers expect when they request a service. It is important to be vigilant.
You hear and read a lot about the quality of the service, the customer-focused attention, the personalized service and many other phrases that serve to make us see that the customer is important. Very important. So much so that without customers there is no business. That easy.
When I was a child I used to walk to the hairdresser in my neighborhood when a cheerful and short Japanese man greeted me with a huge smile: what does Jaime say about his hair? And he invited me to sit in the red leather chair, beginning his work interspersing concerns for my family and greetings to all. In the end, a goodbye with great cordiality and gratitude, as well as a candy for the return. That is my memory of good care.
Who does not know how to smile not to start a business, say the Chinese. They must be right not only because they are so many but because they have been saying it for thousands of years. So there is nothing new under the sun. Customers expect at least one smile to be served. A smile that makes us see that our presence is welcome. That we are important. That we exist. That we are interested in the store clerk, the supermarket, the public office. That we are interested in the one who attends us.
After feeling welcome, customers expect us to be served, that is, we are listened to carefully in our request. Let us be heard as if it were the first time that a person like us has listened to us. Something that continues to make us feel important. Specials.
The professional touch is given by the degree of knowledge that the clerk shows about the product that we request. This is called consulting and ranges from the ingredients for a simple meal, the relevant tires for our car, honest opinion about the clothes we try on, etc.
All in all, we expect a clerk to receive us with an affectionate greeting, listen to us with enthusiasm, treat us with a smile and kind phrases, resolve in our favor what we request, thank us and say goodbye with a “thank you and come back soon ”
Clients are learning. We are learning to demand. Realizing that we can get more for our money. To demand speed, reliability, safety, quality and many other things. This learning crosses all sectors, although it is believed that it is only valid for business, it is also valid for the public company. So keep an eye on the client because he is the one who ultimately decides.
