One of the problems that first-time entrepreneurs have is that they often don't know who their “ideal customer” is in their new business. They are generally unaware because they do not know what the usefulness of having this information is, they interpret that everyone is their potential client without understanding that they thus become "generalists" and, making a metaphor, "nobody goes to the family doctor so that operate on his heart ».
Who is your ideal client
Whether you are starting now or have already been with your business for some time, stop and think about who your business is aimed at. Do a visualization exercise: imagine your business in its best conditions and see who comes to you and why. Write on a paper the profile of your ideal client: sex, age, socio-economic level necessary for him to buy from you, likes, worries, passions, goals that you can help him achieve… This will help you anticipate what your client needs and how wants it.
Of course, previously you were the one who chose what to do, but in order not to go unnoticed in the market, it is necessary for you to know who your ideal client is in order to get your message to the right ears. If not, you will go unnoticed / or among your competitors, because we are many entrepreneurs whatever the subject you want to dedicate yourself to. Think that many businesses have failed due to not taking this into account.
Use the information about your ideal client
Every time you go to create a product or service for your business, think about your ideal client. Will it help you reach a goal or solve a problem that worries you? It will help you to imagine a specific client who easily buys your services paying what you ask for without protesting and being very satisfied in the end. It can be a real or imaginary person.
You will also have to think about your ideal customer when you launch a product or service for sale, it is necessary that your ideal customer be on your mind while you write the sales letter, emails to your contacts, your paid advertising, etc. Use the vocabulary that your ideal client usually uses, talk about the things that concern him, take care of the headlines of your emails thinking about attracting that specific client.
Far from what it might seem, thinking and addressing your ideal client instead of taking away possibilities makes the right person listen to your message and feel attracted to your business, while those who are not your ideal client will walk away on their own, thus saving you having to work with people who do not value your work enough, or do not implement what they learn, or doubt your knowledge, or complain, or fault your prices. Just let that customer go.
"I don't know what the key to success is. But I do know that the key to failure is trying to please everyone. ”Bill Cosby.
