The commercial and competitive dynamics of companies today are so demanding that new and better tools are required to optimize managers' decision-making.
The Balanced Scorecard (BSC) or Balanced Scorecard (CMI) offers the possibility of following up on the strategies formulated in business plans in such a way that there is a logic between the activities and the results expected by the managers of the organizations.
The BSC is supported by Information Technology (IT) to effectively monitor the business functions corresponding to the particular operation according to the business line, these business functions are divided into the BSC in Learning Perspective (oriented to the personnel in charge of the company), Process Perspective (oriented to the operations of the organization), Client Perspective (oriented to the marketing of the company) and Financial Perspective (oriented to the optimization of economic benefits for the shareholders).
The modality to check and control the achievement of the various objectives proposed in the business perspective is to design a series of Key Performance Indicators or KPIs programmed on virtual platforms that automatically alert the strategic manager of the current situation of your company versus planned. The technological supports used to make the BSC more versatile are, for example, Visual Basic, PowerBuilder, Java, among other programming languages, as well as Access, SQL Server, Analyzes Services, among other data storage devices, but one of the most used in our environment by computer and business professionals is the MS Excel 2003 and 2007,With the advantage that Excel 2007 is designed to be used as an analytical platform for Business Intelligence or Business Intelligence and BSC alerts in their conditional formats.
The combination of financial and non-financial indicators allows the business manager to anticipate contingencies in the business environment by developing more efficient proactive policies. The BSC integrates the vision of the organization with the strategies, objectives and activities proposed by the management and the resources it possesses, generating cause-effect relationships that give logic to this whole process.
By systematizing the BSC we commit all the staff to join efforts to achieve the expected results, the control of each of the functional areas would be more intensive and motivating for the previously established goals. Interaction with our customers would be closer due to the application of the concept of Customer Relationship Management or CRM (Customer Relationship Management) which consists of having a more accurate knowledge of our customers by constantly analyzing their purchasing behavior, tastes and preferences, trends of supply and demand, sensitivity to price variations, etc.
By applying the strategic methodology of the BSC, we seek to optimize the performance of the company expressed in the Economic Added Value or EVA (Economic Value Added), a total productivity factor that quantifies the creation of wealth achieved by the organization due to the joint action of all its members and resources. Peter Drucker formulated in his article “The information executives truly need” that “companies are made to create wealth, not to control costs”. The businesses that have the fastest and most effective response in their markets are those that will prevail over time, therefore it is convenient to study these types of managerial and business concepts in order to develop competitive advantages in the various industrial sectors in which we focus our attention. and action.
