An internal communication system in an organization will be aimed at:
- The solution of internal problems and deficiencies, explaining the causes that generate them and the possible solutions. Developing an organizational culture aligned with the value system, enhancing the sense of belonging, the commitment to the organization and the objectives to be achieved by it. the integration and recognition of the group and individual capacities of workers and managers.
For this it is necessary to study and know:
- Expectations, Motivations, Aspirations, States of opinion of the organization's internal publics.
What tool does this knowledge allow us?
The first step before designing the internal communication system is the communication diagnosis, which will guarantee us the necessary information to propose the SWOT matrix (Deficiencies, Threats, Strengths, Communication opportunities of the company under study.
With the information offered by the diagnosis, we are in a position to draw up the communication strategy, this will be the one that defines the communication management system in the company, since this includes the actions to be developed, by type of public, criteria of measure and resources necessary for its effective development.
Control and systematic evaluation of the effectiveness of the system is essential, for this purpose, monitoring will be established at intervals, taking into account not saturating the public with surveys, so other instruments such as interviews, group techniques, mailboxes, etc. are suggested.
What types of actions can be planned to achieve the objective of the business communication system?
- Moral stimulation: Diplomas, postcards, letters of recognition, etc. Strengthening of values: Conversations, meetings with circles of retirees and new entrants. Transmitting the history of the organization. Development of actions of the Reception Plan for new entrants, having the Welcome Manual. Actions related to the use and exploitation of communication channels (murals, morning meetings, meetings, whiteboards, etc.). Making Bulletins, Folders, Loose, etc. Establish feedback channels: Suggestion boxes, surveys, etc. Training actions: Planning and development of communication issues for managers, middle managers and workers in general. Development of educational and cultural clubs, competitions. Implementation of Social Good campaigns.
Organizations must have the documentation that supports the communication management system:
- Communication diagnosis results Communication strategy Communication action plan Evidence of the communication actions carried out.
