Benchmarking is a systematic and continuous process of comparing the results, products, services and work processes of an organization against the results, products, services and work processes of the best companies in order to achieve significant improvements in the practices of the business and benchmark on them.
benchmarking-manage-organizational-changeBENCHMARKING
BENCHMARKING IS CARRIED OUT FOR:
- DEFINE THE BEST PROCESSES TO BE APPLIED IMPROVE THE PRODUCTS, SERVICES AND PROCESSES (RESULTS) OVERCOME THE SYNDROME OF "IT WAS NOT INVENTED HERE" IDENTIFY THE COMPETITIVE POSITION OF THE COMPANY WILL INCREASE THEY WILL GET US LOSS AND OBJECTS WILL BURDEN FUTURES IN THE INDUSTRY ESTABLISH PRIORITIES FOR IMPROVEMENT OPPORTUNITIES PROVIDE COMPETITIVE IMPROVEMENTS CREATE A CULTURE OF CONTINUOUS IMPROVEMENT PREVENT THE REINVENTION OF THE WHEEL IMPROVE RELATIONSHIPS AND UNDERSTANDING AMONG BENCHMARKING PARTNERS
WHEN SHOULD BENCHMARKING BE PERFORMED?
MOST COMPANIES ARE LIKE PEOPLE. THEY ONLY GO ON TO DO THINGS AFTER THEY HAVE SUFFERED A HEART ATTACK. THE TIME TO CUT THE COMPANY'S FLACITY IS NOW AND NOT WHEN YOU DISCOVER A FALL IN MARKET PARTICIPATION OR IN PROFITS OR THERE IS A NEW COMPETITOR STANDING ON THE HEELS ”
TOM PETERS
A COMPANY MAY BE REQUIRED TO PERFORM BENCHMARKING WHEN:
- WORKING METHODS ARE NOT COMPETITIVE THE PRESSURE OF COMPETITION IS INCREASING CUSTOMERS COMPLAIN FREQUENTLY THE COMPANY IS LOSING MARKET PARTICIPATION
THE WAY OF DOING THINGS HAVE NOT CHANGED IN MANY YEARS
THERE IS COMPLIANCE WITH REGARD TO THE POSITION OF LEADERSHIP
Processes are better elsewhere
DESIRED Redesigning company processes
DESIRED EXCEED THE COMPETITIVE
BENCHMARKING
"KNOW YOURSELF BEFORE ATTEMPTING TO KNOW TO OTHERS ”
THE GOAL OF BENCHMARKING
THE MAIN GOAL OF BENCHMARKING IS TO PROVIDE PEOPLE IN ANY AREA OR LEVEL OF ACTIVITIES WITH THE
EXPERIENCE, KNOWLEDGE, METHODS AND INSTRUMENTS FOR:
1. ANALYZE THE OPERATION:
Check the strengths and weaknesses of current working methods.
This analysis identifies bottlenecks, critical cost components, problematic areas, customer complaints and claims, and opportunities for improvement.
2. MEET INDUSTRY LEADERS AND COMPETITORS:
Discover who is the best "among the best"
3. LEARN FROM THE BEST:
Learn from leaders and discover where they are.
Discover which methods are superior and why and adopt the best of them.
4. GAIN COMPETITIVE ADVANTAGE:
Be a BENCHMARK. Become an example in the industry and a market leader.
BENCHMARKING
IMPLEMENTATION
TYPES OF BENCHMARKING
INTERNAL BENCHMARKING:
Comparison with similar processes or operations within the company itself
COMPETITIVE BENCHMARKING:
Comparison with the best direct competitors FUNCTIONAL BENCHMARKING (GENERIC):
Comparison with competing companies or not, that are recognized for being the best in the practices or processes that they want to reference.
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