Marketing or marketing in the traditional way as it has been done up to now is changing, and it is changing with great speed and decidedly, better ads, stickier slogans, more aggressive television commercials and many other resources are being used to capture the attention of consumers. You or your company may have a product or service that people like, but if you are not able to make your product or service the first purchase option then having a great product is useless.
So what is the solution?
The solution is simple: stop telling the advantages and strengths of your products to consumers and start talking to them. Encourage your clients to talk to others about your business. This is what is called buzz marketing, and the best tool to carry it out effectively is through blogging.
The term blog is a combination of the words Web and Log. Blogs are essentially chronicle diaries that are updated frequently. An update called post or post is usually short, only a few paragraphs and readers can interact, leave comments or reply to any post.
People who write blogs are commonly called bloggers and the world of blogging is known as the blogosphere.
The power of blogging lies in its ability to interact with the user, which makes it an important tool for Buzz Marketing, in addition to its power to create communities united by common interests. The web links also help to spread ideas and obtain extensions of information on a particular topic. It is common to see how companies such as Yahoo, Google, GM, Real and many others have turned to exploiting the ability to generate word of mouth advertising through blogs. The important thing about this is the reliability produced by reading a review about a product or service on a blog, since it is known that whoever writes does so with the intention of showing their experience using the products or services of a particular company,In addition, the added comments are made by people who share or not the opinion expressed in the blog (term for blog in Spanish). The best part is that your business message can be spread through the blogosphere as well as empowering it using tools like instant messaging or email.
Word of mouth advertising is one of the most important marketing tools that your company can use.
For example: The recommendation of a product or service made by a friend or a trustworthy source is much more penetrating and convincing than any television advertisement.
Now imagine having an instrument that allows you to safely reach hundreds of people interested in your company and who are also grateful to make available information that interests them and that they find valuable for them.
Well, precisely that tool is the blogs which open all the available information about your company to your potential clients, in addition to their experience and many additional factors, carrying out a well-made and reliable baticora will guarantee goodwill, loyalty and very positive comments from your customers.
Blogs break traditional patterns by allowing your business to:
Provide a path of interaction with your clients
Bank of information and experiences that are highly appreciated by your clients.
Source of feedback, including reviews that make your products better known advantages and disadvantages by demonstrating your sincere appreciation for consumers
It is possible to change a customer's unfavorable opinion due to honestly posting negative and positive feedback on a particular product.
Simplify and increase collaboration between employees
The informal and friendly style in addition to the format designed for interactivity makes it very attractive for companies trying to change the public perception of them, take a press release with an error, publish it and correct it without any problem in your blog and you can do it so fast it's almost instantaneous. Also from a cost / benefit point of view, blogging is very easy to justify, and the results come quickly. Blogs are a great way to keep employees and customers up-to-date with the latest news, faster and more effectively than a traditional company newsletter.
Advertisements can be delivered more quickly than on a central billboard, and allow you to get customer feedback much more economically than any other form of market research or suggestion and complaint management plan.
But what makes a blog different from any other corporate website?
A blog is designed around a particular way of publishing, frequently updated and accompanied by a corresponding set of comments from readers, making it an organic process not like a cold press announcement published on a corporate site, its tone is generally informal, almost current.
