“The sole idea of putting the image of the best service in our minds is already a commitment to turn them into facts. By becoming leaders our obligation is to ensure that the dreams of our clients and collaborators become reality. If you succeed, you will have the preference in the market, if not, think about leaving the game. ”
“In writing your business vision, what you are really doing is putting your dreams on paper. Clients when purchasing their products or services also seek to fulfill theirs "
You must ensure that this happens! Much has been said about the concept of Business Vision.
Much has been said about its importance and our daily work in front of it, but what does this really mean? "Vision is nothing more than a dream transferred to paper, it is only an inert idea if it is not brought to life through our actions." Everyone has dreams, everyone has the right to have them even, because they are nothing more than that, an image of the place where we want to reach.
An anticipated film that shows us a happy ending. In the business world, as with us, there are also endless dreams around us. On the one hand, our Clients dream of having a perfect product in terms of quality, with a fair price, with error-free delivery and with the added value of a differentiated service.
On the other hand, we have our collaborators who dream of greater development and growth opportunities, a better quality of life and a job that provides satisfaction to their needs. On your own, you also have a dream of achieving high profitability, a large market share, you dream of low operating costs and top productivity.
Then these 3 forces (dreams or variables, as you want to call it, it does not matter), become a headache for everyone, because naturally and by the desire to ensure each one of theirs, an absolute and total BLUEFLOW is generated in relation to the original idea of creating a high-flying company. Not difficult? especially when you are NOT WILLING to do anything for the benefit of the one in front. If your employee thinks that you are not giving him the right thing and what he needs to satisfy his needs, he is not willing to give much for you either.
You think that the collaborator has the obligation to give everything because finally you gave him a job and the law forces him to perform it with care and dedication, in the manner, time and place agreed as our labor code says in his Art. 134. Fracc IV LFT. And the Client for his part thinks that he has the right to receive everything because in the end he is the one who pays. Which of these statements is correct?
Like it or not, the only opinion that counts if what you want is to gain ground in the market and even money, is: The voice of the customer! "Whatever you do, the supreme mandate in a company does not come from Senior Management, but from the Clients it serves". When we talk about the objectives that High Performance Companies have, there are 2 that powerfully attract my attention:
1. Focus on the Client: The supreme value and mandate in these companies is to Serve the Client at the Highest Possible level. In giving it a unique and differentiated value when it comes to Product Quality, Price and Service. They do everything in their power to keep them satisfied and are waiting for them to have in their minds a High Perceived Value of the entire organization. They stay close to them, participate in their plans, involve them in their objectives, and even, in many cases, generate additional supports to help them improve their results in every way. (Ahem: Annual Pasa Distributor Convention in Acapulco Gro., Where I recently held a Business Conference. Www.pasaimper.com).
2. They treat their employees very well: When companies focus on the Client, they know that the only and best way to achieve this is to maintain a highly satisfied staff structure and they put all their attention to improving their leadership level to make everything the human team is willing to SERVE at the Highest Level to whom the entire company owes.
As the leader of the business, in unfolding your vision, you must not only make sure that it comes true, not only enact it, but seek and find the best way to achieve it.
The fact that an employee is hired does not assure him any results, his participation and contribution to the company depends on how well he is treated. You must ensure that this happens, you must ensure that your dreams in the company are fulfilled !, because only then can you ensure that your Clients receive what they deserve. Making a strategy of commitment to your people in relation to the service that must be provided to your customers is the best action you can take to succeed.
But making a commitment to them also forces you to act correctly in front of them and set out to lead by example. You become a model of service to customers, when you ensure the highest level of service for your collaborators. You, as a leader, are also deciding to be the Guardian of dreams! of his people who follow him. And how can you do it ?: Here are some tips:
- Make sure you have the best: Both in technical, personal and leadership skills. Invest in your growth: If you want to achieve differentiated service and innovative products, you have to invest in it. Invest in your motivation: Make sure have a unique environment in your company and recognize every centimeter of success that each employee produces.Pay well !: Distinguish yourself by paying not only the salary of your employees, but to share other benefits for goals or results that you have achieved or innovations they have made. Learn to share the benefits! And they will correspond with a greater accumulation of value-added actions for your business. Passion and passion plus passion to Serve:Act consistently with serving at the highest level or the work of your people will be a mediocre imitation of your actions. “The vision is nothing more than a dream transferred to paper, it is nothing more than an inert idea if it is not brought to life through our actions” “Just as you have dreams to fulfill, your clients and collaborators also want to have the best of the organization and its leadership ”
You must become a Guardian of these dreams!
Passion for performance
When deciding to become the leader of the organization and the custodian of the dreams of others, you must work every day so that your collaborators, from the first day, have enough passion to feel part of the company's project. That is what makes a company generate culture. People, knowing their vision, must also know quantitatively the goals and challenges to be achieved.
You need to make sure that all of your employees are ready to stay in a process of permanent change and growth and ensure that they have fun along the way. "Without fun, there is no passion and without passion there is no surrender."
Organizations such as Pepsico, Dell, Google, Apple, Southwest, Copa Airlines, Kellogs etc., are following these principles and investing in them in order to keep them in practice:
- They keep the principle of doors and open mind alive: They open all spaces to communication and give people the freedom to express their ideas, concerns, etc., and these are debated, even when they are different from those of people who lead them. If you do not listen to the people around you, you can miss the great opportunity of your life, and on the other hand, what is the point of surrounding yourself with the best if they are not allowed to contribute to the cause for which you have hired them? They invest in their training: They unleash the potential of their people so that they have no limits, they train them and allow them to put into practice what they have learned. They listen to their Clients: They ensure that the ECO of their voice permeates the entire organization and empowers all to act in serving them as nobody does. They form leaders:They are dedicated to training leaders throughout the organization, to ensure that the willingness and willingness of service is the highest priority in every corner of the company and empower others to DARE to change what is necessary to achieving continuous improvement and turning the company into a continuous learning entity.
I am one of those who continually says that talent is never enough and the motor that drives us to do great things is leadership. I keep betting on it. Are you willing to do it? If your desire is to emerge stronger through Leadership, we can support you in this task.
Final reflection
"Passion is giving it" everything and more "with a high level of enthusiasm, with a supreme attitude simply for the desire to SERVE like no one else DARES to do, with a display of LOVE to achieve our purpose.
