How to create a free gift on your website that will attract potential customers for many years
The free gift you offer on your website can earn you - or lose - thousands of dollars a day. So it is very important that you do not offer anything. It is better that you follow this pre-meditated plan that not only causes visitors to your website to sign up for your list, but also to take action to sign up for some of your programs.
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The free gift-or the bait-that you give on your website to get emails from your followers, is one of the most important components of your website. If done right, you can easily double and triple your online business income.
As it is the gateway of your followers to your virtual community, it should create a constant flow of new customers to your online business. Most of the time, your free gift will leave the first - and only - impression that people will have of you.
So creating your free gift isn't the time to casually toss any offer on the table.
You deserve the dedication necessary to follow a pre-meditated plan that not only causes visitors to your website to sign up for your list, but also take action to sign up for some of your programs!
How can you make a free gift that will be this irresistible?
1. Requirements that your free gift must meet
Before you begin, be clear about the goals you want to achieve with your free gift.
At a minimum, your free gift should:
- Position yourself as an expert on your topic. Clearly demonstrate what the specific problem is that you solve. Invite your prospect to take action to sign up for your next program. Address the most important objections your follower will have for NOT signing up for your next offer. Create a personal connection between you and your prospect.
2. Brainstorm:
Once the goals are defined, you can make a list of ideas about the specific problem you want to solve through your gift. Think of a pressing problem that your ideal customer needs to solve.
Remember that, at this point, you do not want - and cannot - address all the possible problems that your client might have. Just go to one, very specific, who is going to touch your sensitivity and quickly click on the link to download your gift.
3. Now is the time to define the format
On the Internet, there are basically 3 formats: written, audio or video.
I am very practical: I teach my students to choose the format that they can produce in the least amount of time possible. Some make the written format more useful, others love to talk or film themselves.
The important thing is that it is fast. Every day without an attractive gift on your website, it could be costing you several thousand dollars!
Once you have your gift uploaded, you can improve it by adding other formats, but focus on producing only one for now, quickie!
It is also very important that you represent your free gift with a very attractive image. Don't save at this point! To have an image that projects a professional look, I advise you to hire a graphic designer.
You will see that every penny invested in the graphic presentation of your gift will be worth it!
