Smartphones are changing the world, but if there is an application that is completely revolutionizing society, that is undoubtedly WhatsApp. The world's most widely used messaging service is one of the everyday elements of our lives.
Messages with friends, funny images, voice memos,… You may only see WhatsApp as a service for a personal sphere, but in the following article we will analyze the keys that can make WhatsApp an excellent tool to evolve your business, following the advice from online marketing experts.
Use of WhatsApp in small and medium businesses
If there is something that stands out about WhatsApp it is the instantaneous and simple way in which it connects people. We can focus on these strengths mainly to improve the marketing of our company, either to inform the customer of news, notify them of the receipt of their orders, or even to launch promotional campaigns.
There are many advantages that WhatsApp offers us to satisfy the communication needs of an SME. The messaging application has a very low cost, is simple to use and is accessible to all, being available on mobile phones, tablets or computers, regardless of the operating system.
Creative marketing
After analyzing the possible uses that we can give WhatsApp at the business level, it is important to keep in mind that for it to truly revolutionize our company, we must show off all our creativity.
A small example that may surprise: Can you imagine a greengrocer or a butcher to which we can make the order by WhatsApp so that when we arrive at the store we have it prepared? It is curious to think of such an everyday business using this app in this way, but in a society in such a hurry, surely many customers appreciate not having to queue.
Share content with your clients
Another way to use WhatsApp to reach your customers is to use it as an "alert service". We have been using this type of services for a long time, it is true. But so far this works via email, and WhatsApp is a much more immediate service.
The concept is to create an alert service for our subscribers / clients. The appearance of the web version of the application is a great positive point from the business point of view, because it is much easier to manage WhatsApp groups and, therefore, it will be more effective to send massive "alerts". Of course, we never fall into the saturation of information. This may cause our customers to drop out of the subscriber group.
Convert WhatsApp into a productive application
WhatsApp can also be an excellent tool to facilitate employee communication through the application. Thanks to the WhatsApp functionality, which allows creating personalized groups in which to share information directly and instantly, it makes it a tool with a lot of potential at the business level.
The key from the employer's point of view is to understand the application as a work tool, far from the image of leisure with which we always associate it. As we have seen, WhatsApp has many positive aspects that can revolutionize our business. The essential thing is to establish very clearly the way in which the groups will be used, and thus make it a productive tool.
