How to overcome discomfort when choosing your niche
One of the details that coaches and therapists need to take into account when launching their businesses, is to clearly define their niche and at the same time define who you want to work with, who is their ideal client.
This in most cases is quite uncomfortable, so much so that it can cause stress and distress.
Why choose a niche, why have an ideal client? If you want to communicate what you do and let those who need it come. Well I can assure you that without a niche and without an ideal client, your business does not work.
And it's not that you want to exclude anyone, or leave anyone out, it's simply that you want to work with people who are really ready to take action, committed and responsible.
Here I leave you some keys so that you can start to make your mind clear and listen to your essence, that will take you directly to see your niche.
1.- What do you do and what are your life experiences?
You have a great message to shout to the world with which you can help many people, especially those who are prepared and want to receive your help.
What is it that you do that has helped you and what you have already helped other people with?
Make a list of your life experiences and your experiences with people you have already helped… this will show you your strength, it will give you security and mental clarity.
2.- There are people who are waiting for you
One of the big blocks that appear in life coaches and therapists is reflected in this question: Who is going to pay for what I do?
You have to know that there are already people investing to solve problems like the ones you help solve. Do a little research on this and you will see how there are already people waiting for you.
3.- Pass the action
To take the first steps you don't need a website or have a large list of followers.
Start by creating a short program on your topic and open yourself up to the possibility of connecting with your ideal client.
Designing your program, connecting with your ideal client through conversations will help you realize important details to confirm your niche. This is much more practical than spending hours trying to figure it out for yourself.
It can be difficult to specify the details of your perfect niche, especially if you've been around for a while. For this reason, I recommend that you seek the help of a coach, mentor, or partner with whom you can mastermind to help you uncover what you don't see.
With the right help and support plus your commitment to move forward, you will quickly get out of the discomfort of choosing a niche and open yourself to seeing it clearly, allowing you to enjoy creating your programs and products to attract those customers who love them. work with you.
