How is the person you are going to sell to? If you are not 100% clear, you will easily fall into the mistake of offering your services and products to the wrong people. For your internet business to be sustainable over time, you must have outlined your ideal client correctly. Learn why it is so important to do so and discover the 10 key requirements that your ideal client must meet.
How is the person you are going to sell to?
One of the things you should do before starting your Internet business is to profile your ideal client.
How do you know who your ideal customer is, if you are going to offer your products and services to thousands of people?
Your ideal client is not a real person. He is a fictitious person within your market to whom you are going to direct all your advertising efforts, as an entrepreneur. She is the person who has the specific needs that you are going to supply with your business.
To achieve that, you must know their problems, dreams, goals, needs and challenges well.
Your ideal client is vital for the survival of your business
It is very important that you keep this customer profile before your eyes, so that your business survives. I tell you this, because a lot of free information is delivered on the Internet and there are people who only consume what is free.
It is very common for a person who is just starting out on the Internet to make the mistake of giving to this market of people, especially if they have a spirit of service and want to help others. (Guess how I learned this lesson!)
If you identify with this approach to your business, be careful!
You can easily fall for working like a donkey without earning a penny. If your current followers tell you that they are fascinated by what you do, but they don't buy from you, change your niche and direct your advertising efforts to another client!
That is why it is so important to profile your ideal client, because that yes will pay you for your services / products and it will be the prototype of your client that will make your business sustainable in the long run.
I assure you that you will happily deliver information for free to anyone when starting your Internet business. You will be so happy that someone is interested in listening to you, that you will have the tendency to give away too much.
However, after a while, you will realize that you will have to sell something to be able to sit in front of your computer for so many hours.
That's when your ideal client will help you!
If you are clear who your ideal client is, you can quickly investigate those people who will never buy from you and want to have everything for free. (There are plenty of them and they can suck all your energy out if you're not careful!)
It may sound harsh, but you MUST focus on your ideal customer for your business to survive. It is your responsibility to develop your business in a sustainable and lasting way in front of the people who are willing to invest in you.
If you have in your heart to help people who need your help, even if they don't pay you, don't do it through your business.
Earn money with your business first. Then you will have the means to finance your help to people who cannot pay you.
How to profile your ideal client?
Here are 10 key requirements of your ideal client:
The 10 requirements of your ideal client
1. Must have income.
2. He must be willing to invest in you.
3. He is a person who invests in his personal or business development.
4. Has a fighting spirit and self-improvement.
5. He has no victim mentality.
6. Value your person.
7. Value your knowledge, skills and experience.
8. He respects you and assumes a learner attitude towards you.
9. Take action and implement what you teach him.
10. He has no financial problems that paralyze him and inhibit him from achieving results.
Find this prototype customer, target your advertising to that person, and you'll have a thriving internet business for years to come!
