It seems like every week I have the same conversation over and over with training clients and clients. Does this start something like "Go ahead, I don't get any results from my website, what can I do?"
There are two main factors in the absence of good website results:
- Your site doesn't have the Most Wanted Answer, or you just don't get enough numbers, (traffic).
We will look at both of these challenges in this article: What is the most desired response? What is the purpose of your site?
Unfortunately, many dealer websites are not designed to sell a particular product; they are nothing more than online catalogs with multiple product options. This type of site is fine for distributors who place their personal product orders, but highly ineffective if you plan to market products online. One of the rules of any website should be, "Sell one thing and sell it well. The more product options you offer, the more likely you will not sell anything. A confused mind takes no action.
I believe that each distributor for each company should have at least two websites that they promote:
- Website for best-selling products Prospecting website
Best Selling Product Website
Your first website should be for your top-selling product and your top-selling product only! This site should basically cover:
- This is the product. This is what this can do for you. This is what other people have said about it. Order it now and get this bonus or go away.
I understand that this is a somewhat simple explanation, but when you cut through the fluff, you need a website that is designed to sell! Sell one product and only one product.
Prospecting Website
Your second website should be a prospecting website. This site should basically cover:
- This is who we are, or who I am. So you should listen to me. This is what other people have done, and maybe you can have similar results. Leave me your contact information and get something free - the CD, the report, etc. or leave.
Again, I understand that this is a very simple explanation, but this is the basic outline for a website that will get results.
There's nothing that aggravates me more than watching distributors send a lead to a company website that doesn't have the Most Wanted Answer:
- "Click here to learn about product * 1, 2, 3, or 88" or "If you want to learn about our business opportunity, click here;" or "To read our policy and procedures click here."
You understand the idea.
The first step in achieving the kind of results you want with your website is to make sure that you send traffic to a product site designed to sell, or a business opportunity site designed to allow prospects to leave their contact information.. Anything other than these two types of sites with the clearly defined Most Wanted Answer is a waste of your time and money!
Then, and only after you have the right kind of site online, are you ready to drive as much traffic from those sites as possible. At this point, this really is a numbers game. A few years ago, we had a site that created 9 for $ 34.95 for every 100 visitors. Our profit was $ 15.00 per sale or $ 135.00 per 100 visitors, not counting the repeat business.
If you know you are going to earn $ 135.00 whenever you send 100 visitors to the site, can you afford to pay 50 cents per click with Search Engines Absolutely! If you offer a product with the repeat business, you would be comfortable paying $ 1.35 per click and having no profit or loss initially.
Are you following me?
Unfortunately, most people use the method to drive any type of traffic to their site is Google Adwords, or another pay per click search engine. You really must learn as many ways as you can to drive traffic to your website. This is a subject worth studying. Here are some quick and simple ideas:
CraigsList.com
This is the largest online classifieds site in the world and one of the top 10 most visited daily sites on the Internet. You can determine your ads to any geographic area you want, and under the Free Section, you can offer magazines, CDs, etc. Just have leads go to your website and fill out a form for whatever you give away for free as we've talked about before.
MySpace.com
Do you have a MySpace site? Why not? It is free and very easy to set up. If you have any problems, just ask any teenager for help! The advantages of a MySpace site will become very apparent if you have any type of marketing experience.
Ebay.com
Sell items like books, training courses, etc. On Ebay that business people want to acquire, and would include information about your opportunity when you send them your item. Think about this. Yes, I say that you can actually make money while prospecting for your business.
All these 3 sites are in the top 10 pages with the highest daily traffic. So a direct way to drive traffic to any website should go where people already are! I know it sounds simple, but many people just overlook it because the concept is obvious.
