Without a list, you don't have an online community, and without an online community, you don't have a business. Very simple and very painful for the online entrepreneur who does not manage to have a substantial list of a couple of thousand followers who follow him, adore and buy his products. Here I share the basics of effective advertising that will transform your membership site into an anthill of visits, subscribers and more customers.
It is known that your list, that database that includes all the emails of your subscribers, is the source of life for your business. Without a list, your business is dead.
And well, with a small list, it is semi-dead.
That is why it is so important that you constantly focus on advertising your website, your services and your products, so that there is a regular flow of new visitors who subscribe to your newsletter and then become potential customers.
But how do you do it?
How do you get your website to become an anthill of visits?
Below I share my secrets to have an effective advertising strategy:
1. Plan your advertising strategy.
Locate and visit the places that your potential clients frequent and speak their language. Identify your ideal client and direct all your advertising to that one person.
2. Understand what are the emotions behind the decisions.
Contrary to popular belief, the purchase decision is not a logical decision. It is accompanied by many emotions. For your advertising message to be effective, it must go beyond the rational and must touch the sensitive fiber of your potential clients.
3. Recognize that your advertising helps people.
So that you are not afraid to offer your products and services, you must understand that marketing is only a way to help others make a decision. The best way to do this is to contribute a lot of valuable content in the form of articles, videos and newsletters, so that they have an “appetizer” of your wisdom and so you can gain more credibility with them.
4. Commit to advertising your membership site all the time.
Marketing is an endless process in which you repeatedly tell your potential customers what you can do for them. You will need to engage in marketing on a regular basis and you must develop a "marketing awareness".
It is scientifically proven that a person has to be exposed to an advertising message seven times before buying from you. Seven times! You are doing it?
Get your calculation out: If you only tried hard enough to deliver your message 5 times, you know why they didn't buy from you.
5. Don't do everything from a trip.
On the Internet there are countless ways to advertise. So you don't get overwhelmed, I suggest you choose 2 or 3 strategies and focus on them. They must be compatible with your personality and, at the same time, be very effective with your niche.
6. Your first product is you!
Marketing is to attract the people you want to attract like a magnet. But remember that you are not attracting them to your site or your product, you are attracting them to you.
You have to sell yourself before you even think about selling your products and / or services. The best way to do this is by providing information that educates your market. Don't sell, educate! This way people will recognize that you are an expert in your subject and will follow you.
If you always keep these 6 concepts of success in mind in your online advertising strategy, you will be very effective and your preeminence on the web, your list, your sales and your income will grow.
