Your Personal Brand is your hallmark, it is what is going to be different for you, it is going to stand out from other professionals in your industry and it is what is going to help you get a position on the web.
In this new way of doing business that we are living, where daily thousands of people around the world stay if a job and move to start the web, where we have to be resourceful to earn money and where we have to compete with everything, there are than creating a Personal Brand and exploiting those values and talents that make us unique and allow us to differentiate ourselves from others.
Just as companies create and position their brand, you also have to position your Personal Brand.
Your personal brand Why is it so important for positioning on the web?
Because it is the easiest way to attract your ideal prospects and / or clients and they are the ones who are going to position you in your niche.
When your ideal prospects and / or clients come to your blog and identify that you offer something that others are not offering or you simply offer it in a different way from others and what you offer them solves their problems, that will like and they will stay with you and they will recommend you.
I'm going to make a parenthesis, and I'm going to tell you a little about my beginnings:
When I started in the internet multilevel industry, my coach gave me a replica of the gift that he gave to the visitors of his blog, they were 5 videos, and he told me:
Ada uses these 5 videos and give them away when visitors subscribe to your blog, all recorded with his voice, I kept thinking but !!!, How am I going to give the same as him.
He gives all his clients the same gift so that they give it away, well, that didn't convince me much, because he said very different things to me and there were certain things that I didn't agree with, but hey, I used them to start with the blog and not keep waiting for me to create my own, I continued training and applying to acquire more knowledge and experience and now I am creating my own gifts and my own courses, that identify me, my personal brand.
That is why it is so important to identify your strengths, your abilities, what you do very well, your weaknesses to reinforce them, who you are going to help, who you are specifically targeting and how you are going to help that specific group, that will be different for you. It is going to separate from the bunch, that is going to be your distinctive, that is, your Personal Brand that will lead you to a good positioning on the web.
Each person says and does things in a different way, each person is unique, and has their own identity, when you capture this and apply it to your online business, you create your Personal Brand and you get a good positioning on the web and this positioning On the web it makes you an authority in your niche.
My personal brand: How do I create it?
It is a somewhat long process (minimum 6 months to 1 year) and requires a lot of patience, tenacity, discipline, consistency, believing in yourself, help from mentors and a method to follow.
There are many ways through which you can position yourself on the web, here I have been talking about positioning through your personal brand and now I am going to tell you what I did and continue to do to position my Personal Brand:
- I did a self-analysis, I analyzed that I could give my followers, prospects and clients, what problems I can solve for them and I looked for a way to do it that fit my way of being, my style, my values, who I am I do not imitate others, if I learn from others, do not copy anyone, just do it in the most natural way possible. I changed the template of my blog, I no longer use the one I had at the beginning, I changed the colors and blog header, Those who like me and what I want to transmit, I am still myself, I included a photo of myself in my header because that is me, people have to see my face when it comes to my blog, I took several photographs professionals and I chose the one I liked the most. I learned to communicate better with my audience through content,I am creating specific content for a specific audience that is what I want to attract to my blog, I want to identify with and I want to work with. I communicate a lot through articles, because I love to write, I'm just being myself.
My best advice is to be yourself, be authentic, be unique, be honest when you are not honest, that shows and when your audience discovers that you are not honest, with what you say and what you do, then if you could have screwed yourself, because you are going to position yourself very badly on the web, and on the web the news runs like wildfire.
To conclude, the best way to create a Personal Brand is to be clear with yourself, you have to have clarity in what you want to do and you want to transmit, do a self-analysis, know yourself first, identify your strengths, your weaknesses, reinforce them, seek the best way to communicate with your audience and that communication is clear.
