Next I will show you the most important characteristics that you must take into account to use internet advertising:
1. Correct choice of keywords (key phrases). You should select the least expensive and that produce the most clicks and the highest conversion. It is better if you work between 100 and 200 that relate to your business and convert better.
2. Creation of ads with immediate response. Use tried and tested ad formulas (phrases like "how to achieve" or "discover" will help you). Study the most profitable ads from your competitors, use those components to model your ads.
Use the keywords in the title; ask questions or show the benefit in the title. Try 2 ads with the same keyword to compete and make the necessary improvements. Tests, tests and more tests until you get the best results.
3. Create landing pages for a product or service, avoid going to your home page on your website.
To do this correctly I will give you an example. Let's say you are running a PPC campaign to promote your financial advisory services, especially "investment in the stock market." Your website is LauraBetancour.com. Your PPC ads should be directed to your promotion, therefore, you will have to create a landing page (either a new domain or one that you already have, but with a different url), that directs your target towards it. http://www.LauraBetancour.com/InvierteEnBolsa and thus you will direct the right target to this service, not all those who you have as a financial advisor that you are.
Make things easy for your visitors
You should keep track of your specific landing pages and not your entire website, so you can make an easier analysis of your statistical information.
4. Get the names and email addresses. You must create a subscriber list for each strategy, product and / or service. If you don't, your visitors will leave, you will lose time, money and effort.
By doing this you contribute to people giving you their data, since they are interested in the information you can offer them. Doing the opposite, using a database and sending emails to thousands of people is known as SPAM, since they never asked you to send them information. It is annoying, silly and ineffective.
Use strategies to make your landing pages convert better. The goal is for each click to become sales.
5. Use short, clear and to the point texts. The shorter the text of your ad, the more clarity in the benefits you offer and that it is bluntly; you will have better results.
Example of this would be:
Free Yates Ebook. Go to www.aprendeanavegar.com
(I do not know if the website exists, but the important thing is that the idea is clear to you)
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