Within the enormous amount of commercial premises and the variety of product offers existing in the city today, some invite us to stay. Whether it is to consume right there (in the case of a gastronomic trade, for example), to tour the interior shelves and tables choosing what to bring, or simply for the magic of staying, belonging or - most importantly - consuming. This is not a coincidence, but is due to a careful organization of the space and other elements, which make the client want to enter, be and mainly return.
In the most successful businesses, each aspect is designed with the customer in mind: the merchandise and the way to display it; the graphic part (labels, packaging); the setting, the ambient temperature, the accompanying music while staying in that space, and even the training of the sales force. Each element completes and promotes others, and it is the combination of all these factors that "adds value" to what we offer and makes the idea work.
The solution is to create a space with a simple and intelligent design, planning every aspect from the beginning. This conveys consistency, something that extends to the positive attitude of all sellers, to the labels of the garments, to the signage, the campaigns, the organization of the product, the setting of the premises, the windows and all the auxiliary material. All the details help define a message.
In order to achieve attractive commercial spaces and finally achieve the final objective - which is to provoke desire and purchase - various aspects must be taken into account:
- Decoration: The premises is the space where the client will finally live the shopping experience. The closer, own and welcoming it feels, the greater the degree of relationship it will generate with the brand and the business itself.
- Project: The ideal is to have a comprehensive project from the architecture, the decoration, the display of products such as the label, bags, etc. From the general to the particular, all the elements should respond to an idea.
- Idea: Project, specify and maintain a strong idea, sustainable over time, with a consistency that is seen in each of the elements that make up the space, and make the brand have its own identity.
- Design: Design is an added value that makes a difference, which adds identity and provides a commitment to the brand and the premises.
- Balance: All compositional elements, such as color, textures and lighting, must coexist in balance, to provide a harmonious feeling and achieve a positive effect on the client.
- Color perception: The study of the meaning of color is essential, in order to achieve a positive effect and to transmit the intention inside and outside the premises.
- Movement: it is one of the compositional elements that are used to attract the customer's attention, from the window and access as inside the premises.
Starting from a simple idea, easy to relate, to understand, to go through and to present is to make sure that the client will understand our message.
In order to achieve one of those spaces where the client feels comfortable and wants to return, above all, common sense should be applied and fundamentally maintain these concepts over time. The brand must be alive and the premises transmit dynamism and vitality in each of the details and organization of the commercial space. Do not lose sight of these resources and carry them out daily is the best investment we can make to make our businesses a success.
