Nowadays there is no longer talk of goods and services, because everything translates into services. Example: If I buy a cell phone, what I am acquiring is a tool as an object, but really the service provided is that of communication. Let's see a more practical one and it is the case of the acquisition of a car; I buy a vehicle but really the service with which I benefit is transportation.
If I buy a house what I am acquiring is a well-being, protection, security, housing as such is the necessary means to obtain this purpose. From this perspective and analyzing the effect of satisfaction, competition is not what my similar produces when it comes to creating or offering. The universality of consumption has shown that competition is everything. Or rather, the travel agency that convinced Mrs. Luisa to give up the idea of changing the floors in her house said so through the attractive tourism plans.
What does the flats have to do with air tickets or vacation tours ?; anyone would say: absolutely nothing. But when it comes to talking about consumption, customers and markets, it became the alternative to obtain satisfaction or better yet translate it as the most convincing offer when using your money.
This is how the visions of entrepreneurs must be aimed at showing that if shoes are made, the competition is not the other companies that make shoes or clothing, the competition is anyone who offers alternatives for my potential customers to postpone, postpone or just give up on the idea of buying shoes. However, there are market niches that show us successful routes and that must be preserved and therefore renew that economic trend that the law of supply and demand proposes through its postulates.
Currently the globalization of the economy has shown an approach aimed at the benefit and satisfaction of consumers reflected in the quality and service schemes, which is why business organizations have in their normal functions customer retention departments, and reconquest of those who for any reason slipped from these.
Obtaining and obtaining clients is expensive and implies for companies the investment of resources that show the attractiveness of their services; therefore, marketing plans and strategies must be focused more on the conservation and consent of the same than on saving efforts when moment of their unlinking.
Although we observe it is intended to show the importance that exists in customer satisfaction, for this reason the success or failure of many organizations lies in the wrong approach when implementing their conservation plans or even some do not exist. In the aftermath of an expansion of marketing channels, it is important to react and not be surprised by the effects of the internationalization of the economy. For this reason it is important to implement contingency plans that shield the effects that cannot be controlled or regulated by government protections from the avalanche of competitors.
Let's keep in mind that it is the client who finally makes the decision of what they want to acquire, consume or invest. So, businessmen, Presidents of Companies, the Administrator of your own business and all those who have under their direction and responsibility the destinies of a project or company, we trust that our clients want to obtain from what we offer complete satisfaction. Let's work towards that purpose.
