Infomulticulturalism concept

Introduction

This article explains the meaning of an innovative term called infomulticulturalism, which encompasses a series of concepts that have changed over the years, such as globalization, information, communication, culture, thought, the needs of the human being. All this in order to determine how the information is accepted by various cultures.

Globalization a also known as globalization, is a large-scale cultural, social, economic and technological process that consists of the growing interdependence and communication between the various countries of the world, thus uniting their cultures, societies, economies, markets, societies, through a series of changes.

Information is a set of data organized in such a way that they make up a message, which changes the thinking of the person receiving the message.

Communication between people is a key element for infomulticulturalism, because if there were no communication, many actions could not be carried out. The human being cannot adopt an antisocial attitude, he will always have needs that lead to interact with another individual, which will lead to an exchange of information, and depending on the culture of each one will have different points of view.

Globalization

Globalization is the result of the growing fixation of capitalism, the technological revolution and the expansion of the commercial world. In this way, the tools of telecommunication and the computing area have played an important role in the construction of a globalized world (Wikipedia, 2015).

The fundamental purpose of globalization is to be able to break borders generating a capitalist expansion in which it was possible to expand businesses, which until a certain time were limited by the internal market. This has modified the way in which countries interact in the international market.

One of the advantages of globalization is that it favors obtaining imported products, generates greater technological development, increases international trade, obtains foreign investment, provides better relations with other countries, as well as the way in which each country acquires an enriching process. of cultural exchange.

Although in the same way, globalization brings with it a series of disadvantages, for example, it is thought that globalization concentrates wealth unevenly, leaving most of it in developed worlds and giving only 25% to developing countries. which brings with it a greater number of people living in conditions of extreme poverty. Some economists claim that globalization together with the technological revolution and scientific innovation are the main causes of unemployment increasing (Meanings, 2013). (Illustration 1).

Disadvantages of Globalization.

Illustration 1 Disadvantages of Globalization.

information

Information is a set of data organized in such a way that they make up a message, which could interfere with the thinking of the person receiving the message.

It is worth mentioning that obtaining information in time allows solving problems and making important decisions, since its basis is knowledge.

“Information is a set of data with a meaning, which reduces uncertainty or increases knowledge of something. In truth, information is a message with meaning in a given context, available for immediate use and that provides guidance for actions by reducing the margin of uncertainty regarding our decisions (Idalberto, 2006) ».

Communication

Communication is "the verbal or non-verbal transmission of information between someone who wants to express an idea and who hopes to get it or is expected to get it (Stanton William, 2007)"

As is already known, communication is a process that involves generating signals (whether gestures, sounds, signs, etc.) with the purpose of transmitting a message. In order for there to be good communication, the receiving agent must have skills that allow him to interpret the message and once this message is received, the process will be reversed at the moment the receiver wants to respond, now becoming the sender.

According to the Roman Jacobson model (Illustration 2), the key elements for communication to exist are:

Sender: is the one who sends the message.Receiver: is the one who receives the message.Channel: it is the physical means by which the message is sent.Code: it is the form that the message exchanged between the sender and receiver takes. you want to transmit Context: it is the environment or situation in which the communication process takes place (Wikipedia, Wikipedia, 2015).

Jacobian-type communication model with elements and functions.

Illustration 2. Jacobsson type communication model with elements and functions

Culture

Culture is the set of expressions and features that characterize a given society. And by expressions it refers to the beliefs, customs, norms, codes, rules, religion, clothing, rituals and the ways of being of the people in a certain region.

Culture is also defined as the set of ways of thinking and acting of individuals, sharing certain characteristics within a society.

In another sense, the word culture is also used to refer to the set of knowledge, methods, and vocabularies typical of a professional activity (ABC, 2007).

Cultural diversity refers to cultural variation, both in small regions and globally, where there is interaction of different existing cultures. Many organizations believe that cultural diversity forms the common heritage of humanity, and have attitudes and policies that benefit it (UNESCO, 1995).

Multiculturalism describes the existence of different cultures in a certain region and can be understood as the recognition of another culture, but a relationship between the two is not precisely established.

The types of culture have been classified according to two characteristics: according to the definitions or according to its development.

According to definitions:

Historical Culture: refers to culture as a social heritage. It indicates the relationship between a society and its past. Topical Culture: includes topics such as the region, society, etc. Mental Culture: refers to culture as the set of habits or customs that make the difference of an individual or set of rest individuals. This is characteristic of each person and is related to their knowledge and abilities. Structural culture: it is the set of values, beliefs and behaviors related to each other. Symbolic culture: it is understood as the conformation based on the importance granted, communicated and shared by the members of a social group.

According to its development:

Primitive culture: it is referenced for the lack of technical innovation, such as writing or the development of some kind of economy. Civilized culture: it is defined as the culture that through the creation of elements, achieves a process of innovation. illiterate: it is the one that lacks some type of writing, and its only form of communication is oral. Alphabetic culture: it is defined by the implementation of language not only oral but also written by any individual.

Thought

Each head is said to be a world, and this phrase is somewhat right, because each human being has a different perspective on things, his own criteria has made certain people stand out from others.

Thought refers to the intellectual operation that each individual makes from reasoning, that is, thoughts are the result of mental processes that are produced voluntarily from rational processes or because of the imagination.

The thinking of each person, has a series of characteristics, one of them is the accumulative power, this develops over time, works from thinking skills that are added to each other. These strategies have the function of solving problems. Thought can be presented in different ways, depending on the type of mental operation that the task requires:

Inductive thinking: it is based on a particular idea and then generalizes it, affirming that the resolution in the problem will remain in a similar situation, even without being able to verify it. Deductive thinking: this occurs when one or more ideas are gathered and a conclusion is obtained from them It is the most common form of thought, and it is practically the one that is used daily to understand the facts that surround us. Interrogative thinking: this is used when a question arises, it includes the way in which the question is presented to obtain the desired response.Creative thinking: this is where our artistic ability arises: this type of thinking is characterized by having no limits and also that it is somewhat difficult to explain. This type of thinking can be very rare for certain individuals, while for others,It can be most common and remarkable.Analytical thinking: it is used in many areas of scientific knowledge, the analysis of a process is developed to later understand it, it has three fundamental characteristics that are being ordered, it goes from the general to the particular, and is always focused on finding an answer to what is a decisive case for it. Critical thinking: it consists of the analysis and evaluation of the safety of speculations. Evaluates the way in which knowledge unfolds (Concept.de, 2014).and he is always focused on finding an answer to what is a decisive case for him. Critical thinking: it consists of the analysis and evaluation of the safety of speculations. Evaluates the way in which knowledge unfolds (Concept.de, 2014).and he is always focused on finding an answer to what is a decisive case for him. Critical thinking: it consists of the analysis and evaluation of the safety of speculations. Evaluates the way in which knowledge unfolds (Concept.de, 2014).

Human needs

To learn more about this aspect of the human being, people will talk about "the hierarchy of human needs" in the theory created by the American Abraham Maslow, who proposed this psychological theory in his work "A Theory on Human Motivation" that did not He only had a notable contribution in the psychological field but also in the business field of marketing or advertising. Maslow formulates in his theory a hierarchy of human relations and defines how the individual, starting to satisfy his most basic needs, begins to generate higher needs and desires.

The hierarchy of needs is shown as a pyramid with 5 levels (Illustration 3), of which the first four are grouped as “Deficit” needs, while the higher level was called “self-actualization” “growth motivation”. main idea is that higher needs (self-actualization) are only met when lower needs have already been met.

According to Maslow's pyramid, the needs are classified into:

Basic (physiological) needs: basic needs are the first to be met, since they are the physiological needs that help us survive. For example:

Need to breathe, drink water (hydrate), and feed. Need to sleep (rest) and eliminate body waste. Need to avoid pain and have sex. Need to maintain body temperature, in a warm environment or with clothing. Housing need (protection)

Security needs: once the basic needs are satisfied, the following needs become dominant, these are those related to the security of the subject. In the absence of physical security (caused by wars, natural disasters, family violence, among others) or financial or economic security, the individual seeks at all costs to satisfy those needs that are:

Physical security (a shelter that protects us from the weather) and health (ensuring future food). Security of resources (having the education, transportation and sanitation necessary to survive with dignity). Need to protect your assets and assets (home, money, car, etc.) A protection network against accidents and illness.

Social needs (affiliation): they are a piece of the third level, which has to do with the feelings part, with the social aspect, interpersonal relationships or with the need to belong. This level is especially strong in childhood, which may even be about the need for security. Deficiencies at this level can cost the individual her ability to maintain social relationships. These needs are:

Function of relationship (friendship) Family Participation (group inclusion, camaraderie) Social acceptance, affect, love.

Esteem needs (recognition): according to Maslow, there are two types of esteem needs: one low and the other high. If these needs are not met, it affects the person's self-esteem, thus generating an inferiority complex, but if they are met, it can help to reach the next stage, self-realization. Maslow detailed two types of esteem needs, a high and a low, which will depend on the personality of each individual.

High esteem refers to the need for self-respect, and includes feelings such as competence, mastery, trust, freedom, independence and achievement. Low esteem concerns the respect of other people: the need for fame, recognition, reputation, attention., appreciation, status, dignity, glory, and even dominance.

Need for self-realization: it is the highest level of the pyramid, it refers to self-realization, the motivation for growth, the need to be someone important. Maslow describes it as the desire to achieve all the dreams that one is capable of achieving (Sinapsit.com, 2015).

Maslow's pyramid.

conclusion

With the passage of time, the way of thinking of people has evolved, probably on a par with their means of communication, and with constant technological innovation. All these terms that have been explained before (globalization, information, communication, culture, thought, and human needs) expose a relationship with infomulticulturalism, since they show how each individual has different needs and thoughts, which makes them accept, communicate, and adopt information from different cultures relating it to their lifestyle, that is, depending on the degree of culture, the type of thinking and the need that the individual needs to satisfy, is how he will take into account the information that is being transferred to him. It is here where companies can manipulate the interests of each individual,to generate an influence on the consumption of your product, good or service.

Thesis proposal

Infomulticulturalism analysis focused on human needs (Maslow's pyramid).

goals

Observe how the needs of each region have an influence in the cultural field.

Bibliographic reference

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