Introduction
In this essay I'm going to talk about the city's sports businesses, knowing where to invest and what trends people are currently being drawn to.
I speak mainly of the city of Tuxtla Gutiérrez, Chiapas, where without a doubt being a place with 537 102 inhabitants (INEGI 2010) it is fashionable to do sports, from running, going to the gym and cycling.
The city currently has gyms which I classify as follows: for "weightlifting" and "Cardio", and "mixed" where they combine these activities.
In this classification we find those entrepreneurs who are starting, they are those who invest their money with the sport that is in fashion which is the "Cardio" with those who have already been in business and are the weightlifting gyms.
There are many reasons why some gyms grow and others become stagnant. Of course, there are factors such as market size, location, competition, and consumer demand. But there are also other factors that have to do with its operations, leadership, responsibility and management systems.
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Based on what we're seeing across the country, here are some ideas from an administrative point of view, about why gym owners and their business stagnate.
- Apathy success. The fact that you have been successful in the past, or have seen this system work in other similar gyms, does not guarantee future success. Simple complacency… we take our eye off the ball.. I call this the independent gym, which is usually a reflection of the owner's needs, desires, and personality. What market research? Which surveys? What human factor system, payroll, benefits for your employees? It doesn't exist here. The right staff. You cannot build a successful gym without the right people in place. This is the mistake of most gyms in general, only the owner or general manager trusts her visa, if the person who comes to ask for a job is exercised or muscular is immediately hired.This requires both the hiring process and proper training and the willingness to make the necessary changes as the business grows. This is said easier than it is done by many gym owners. Currently there are many graduates in physical education where they study to do this type of suitable work. Dedication to the proper training process is needed. Lack of standards, systems and controls. It is not enough to have a high level in your gym and without the application of control systems that guarantee compliance with such standards. I want to mention NOM-002-STPS-2000. WHICH is relative to the security conditions for the prevention, protection and fire fighting. (DO 08/09/00) also NOM-022-STPS-1993.Relating to static electricity that represents a risk and the use of physical land. (DO 05/28/99) and if your gym has a boiler, heater or steam generator inside the building, you must follow these rules, their minimum obligations are according to NOM-122-STPS-1996 - (published in Official Journal dated 07/18/97) Without the controls, you will have good intentions accompanied by bad results. The member attitude. Not "the member's attitude," but the gym's attitude toward its members or potential members. We see that in the gyms they regularly put in the reception a person who does not like to do what she does, that is, she does not like her work and she attends you in a bad way,.even the owners do not understand that there are many people and the vast majority who sniff or browse and the person who should be there giving reports must be a seller. The method of salary for the receptionist should be base salary plus commissions and how not to be the most important position ?, If it is the one that is going to give income to the company, and this should try to do everything possible so that the person who came to ask to stay and buy a gym package, it just happened to me at energym in Tuxtla Gutiérrez, where I went to ask for reports and the lady waited on me lazily and did not inform me as I expected, rather it was not long before It became an interview of mine for her and the gym, only then did I get to know all the benefits and advantages of that establishment in which I was supposed to be the best.Can you imagine how many people arrive like this and how much income can go up? The owner seems to be afraid of paying the lady at the reception more, if she sold more, the gym and of course the saleswoman would have more income, but since it does not favor her in any way or affect the lady who is in reception at all, It doesn't matter if I signed up or didn't sign up for that gym. Of course I didn't sign up and I don't think I would recommend it. Technology. New technologies can do a lot of good things, but they can also be overwhelming for gym owners. In order to know how to use this technology, they need trained and adequate personnel who can make use of this technology. The acquisition of financial resources,Technicians and personnel necessary to solve a technology problem can be very difficult for a small gym, a shocker to control entries and exits for the personnel who work there, billing programs such as adequate parcels such as aspel, etc., in short, Also hire an updated administrator and not just coaches. Marketing. This includes everything from brand advertising, market analysis, promotion and dissemination of the gym as running the gym can be the main driver of your success, but how is your gym perceived? This is also crucial. The other reality is that small gyms may have a hard time having the resources that could help them with this part.That means that the success or failure of marketing a small gym is often down to the club owner's skills, they use Facebook to make announcements or promotions, and it's limited only to people who have sent you a friend request or they liked their fanpage. Anyway, few people are good at everything. Lack of investment. Whether it's new gym equipment and accessories, the use of new technology, a larger facility, or more employees, growing gyms require more money than non-growing gyms. Getting this cash may require the loan of money, the search for more investors, or using the resource at hand.Some gym owners are not able to hear the demand and decide to delay investments by believing that they do not need it and thus slows down the growth of the gym. For this section I want to mention the Secretary of Economy of the Government of Mexico, headed by Enrique Peña Nieto with his SME FUND (Support Fund for Micro, Small and Medium-sized Enterprises), an instrument that seeks to support companies, particularly those in smaller and to entrepreneurs with the purpose of promoting national economic development, through the granting of temporary support to programs and projects that promote the creation, development, viability, productivity, competitiveness and sustainability of micro, small and medium-sized companies.Obstinacy.It is stubbornness that can help a gym owner and get off the ground on the administration path by acquiring learning, surviving the recession and dealing with all the problems he once faced and surviving on the market, however, you can also limit a gym's ability to adapt to change and take it to the next level. Organization Problems. Inventory Control, the lack of correct planning in purchases, leads to over-inventory warehouses, incurring additional storage costs. The lack of an Internal Organization is another problem. There is usually little oversight of internal performance standards. Leadership. This includes the vision and mission of your company, consider your strengths, your opportunities, your weaknesses, your threats,He handles a good logo, a good business plan and strategies, creates the gym attitude and culture, everything that an inspired staff should create. And of course there is the word that is often used which is often called the secret of everything, passion. Here is the real secret: passion is essential, but it cannot make up for deficiencies in the other categories. I have seen many owners who are struggling in the gym business that have a lot of passion but this is not going to be enough.but it cannot compensate for deficiencies in the other categories. I have seen many owners who are struggling in the gym business that have a lot of passion but this is not going to be enough.but it cannot compensate for deficiencies in the other categories. I have seen many owners who are struggling in the gym business that have a lot of passion but this is not going to be enough.
conclusion
For many or few reasons the world of sports is a business that is in fashion, and in the southeast of the Mexican Republic it is growing in a very satisfactory way, the market demands and lacking this, people look for road alternatives to exercise, many They will prefer to stop going because of the high costs or the lack of innovation they are looking for, within this you can enter the half marathons, cycling, swimming to name a few examples, where people are still exercising and feel more satisfied that going to a gym no matter how new it is, if the administrative staff is bad people will not feel satisfied and will prefer not to go and spend their money.
In this environment you always have to train the trainers but also the administrative staff, and that is where all the success of the company or the total failure of it will fall.
