In this work you will find basic concepts of managerial creativity as well as important points in the development of future administrators for the best performance of their managerial tasks, one of the most important will be to be able to identify the moments of truth that are carried out in your company and thus, having a parameter to be able to carry out an analysis of the service "The moment of truth is a situation in which the client contacts any aspect of the organization or gets an impression of the quality of the service" -
Karl Albrecht -
Given this, the most characteristic moments of truth are shown:
1. The client calls his department.
2. The person making the contact responds to a request.
3. The client receives information from his department.
4. The client visits his department.
5. The customer complains about the service.
6. The client uses what you provide.
7. The client requests additional information.
8. The client requests an unusual service.
9. The client fills out a form that you provide.
10. The client complains about the attention of the staff.
One of the most important reasons in the concept of him why be a creative entrepreneur? They are the following, which will help us obtain a closer vision towards the general objective of the management creativity course.
• The shortage of money.
• The distribution of income.
• Job creation and labor-intensive technologies.
• Take better advantage of the country's natural resources.
• The need to export
In addition to all of the above, there are several points that facilitate the creative work of the administrator, • In organizations, innovative behaviors do not occur by spontaneous generation.
• Institute creativity development programs. Recognizing, celebrating, and rewarding creativity is a powerful reinforcing stimulus.
• Showing more attention to people than to things stimulates creative performance.
• A top-notch value in the creative business is the internal communications network.
• Know that clients are more emotional than rational.
• The creative approach to crises and problems makes them challenges to overcome and a launching pad
Creative people in the company.
• The performance of a person increases if he understands the stages of the creative process well: questioning, collecting data, incubation, lighting, elaboration and communication.
These are some characteristics that creative people must have in the company, so that it can be competitive and provide an image of service and quality.
• Service philosophy.
Service attitude.
• User satisfaction.
• Given the transitory, immediate and variable nature of the services, a positive, dynamic and open attitude is required.
• All activity is based on ethical bases.
• The good server is who within the company is satisfied
• By teaching this subject we can identify what development of creativity will serve future graduates in administration for the following activities.
• Create a company.
• Run a company created by another.
• Manage it as general manager.
• Play an executive role at the intermediate level.
• Supervise.
• Perform as a worker or employee.
Given all of the above, each one of us will decide on the role we intend to achieve, since if the purpose is to become more than just an employee, we must put into practice what we have learned during the career, but put great emphasis on the creativity we have. to create our own company and to be able to be our own bosses and to be able to make the most appropriate decisions for our future, but not everything is pink because there are adverse conditions and the main obstacles that we are going to meet with the employees that we have to achieve a quality service will be the next in the first level area to give a better service
• Lack of a true desire to serve the customer.
• Lack of genuine interest in customer needs.
• Concern about the client's own pocket at the ribs.
• Not be heard by internal areas.
• Lack of internal procedures.
• Lack of communication with support areas.
• Fear of taking the initiative.
• Demotivation.
• Excessive supervision.
• Lack of decision-making authority over rules that affect the client.
• Lack of criteria to apply said rules.
• Fear of error.
But upon graduation we must have the ability to overcome any obstacle in the practice of our work and in any company that we start, for this we must know the creative management of problems which are the most important and • main obstacles of the internal areas and also those that most affect an organization for which we work or start.
• Lack of commercial vision.
• Lack of strategic vision.
• Departmentalization.
• Isolation.
• Preponderance of the task over the result.
• Lack of zero communication about the needs of the external client.
• Exaggerated emphasis on control and organization.
• Partial assessment of the concept of "money".
Conclusions
We can conclude that the aforementioned points have an important impact on the work environment of future management graduates and we must take into account when undertaking any activity, whether as employees of any organization or ours, knowing the importance of managerial creativity and put into practice the knowledge acquired during this course.
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