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Organizational culture in sales

Table of contents:

Anonim

Within the field of organizational development, a field, extremely immense and complex, currently has rapid and profound changes in the organizational world and especially for being the place where we live in Mexico, and these changes affect its cultural bases, therefore today's events, may be history tomorrow.

It is important that the content is directed to our organizations, and not to foreign organizations, which gives us a different vision of how to understand our organizational environment, and above all, the commitment to relevant goals facilitate group cohesion and motivate the group. personal, but we must not lose sight of the dependence that our country has with the United States of North America in the commercial relationship where undoubtedly there are deep deep cultural differences between us and them and that the commercial community must take seriously, something very important in the interpretation of objectives and goals is our cultural background and experiences, this point may be important as a useful guide for entrepreneurs in our country to achieve trust and respect from their group of executives

Definitions suggest what we all know from our personal experiences, organizations have different cultures, management styles, and standards for performing their functions; a strong culture can contribute substantially to success across organizations by guiding their behavior and giving meaning to the activities. All success must be strategically planned in order to obtain the desired results for the organization, it is important to have consistency between culture, strategy and administrative style. Basic beliefs about people affect our approach to designing and managing organizations.

Organizations that are managed in a positive way tend to be more satisfying to participants and can also be effective and efficient. The current trend is the move away from rigid organizations to give way to flexible organizations. The concept of identity is important on the question of What will happen if I change? And how can I do to strengthen the organizational identity and make it more adaptive? And I can't, what can I take advantage of instead?

The meaningfulness of experiences and experiences is important, since these shared experiences between people give you a vision and this vision must have exerted for a sufficient time, culture in this sense, is a product learned from the group experience. Taking into account the differences they have

People in their ability to change the skills to learn from experiences and their comfort for change, the willingness to learn form the structure of the great importance of learning, how to learn, as the only sure answer to an ambiguous and confusing future. Learning undoubtedly leads us to amazing places, to the top of the mountain, to the light, it leads us to pure knowledge, to a future of individual importance and organizational productivity, we have no choice but to take it.

Approach

Due to the diversity of products on the market and the changing taste of the consumer, it is necessary for the company “Galletera del sur” to have a long-term strategic planning that allows it to maintain leadership in the market.

SWOT Assessment

Forces.- represents the main points in favor of the company to win the market in four categories:

Human potential

  • A dynamic sales force, a motivating technical team, a production team with training and experience.

Processing capacity

  • Relatively modern equipment. A total quality system. Pay attention to customers.

Products and services

  • A diversified product line Brand with a positive image Good customer service A little personalization

Financial situation

  • Excellent line of credit Employee share sales plan Profit margins Considerable reserve funds

Limitations

Some may be:

  • Insufficient support to sales team Slowness in the market for new products Insufficient investment in research and development Lack of timely information on consumer trends

Opportunities

Some may be:

  • Expansion of market potential by new competitors Rapidly expanding technological situation Greater opportunity for workshops

Threats

  • Reduction of the main market segmentsCustomers become more demandingPrice pressures by current competitorsVarious suppliers become competitorsSome customers become competitorsNew competitors

Some products are no longer sold.

Stylish management

It is the job of a manager that consists of acting as an explorer, looking for the best way for his team to reach the desired objective with the least possible difficulty.

Bullying Management

It consists of obtaining good results by frightening and intimidating those who work for it. It is the managerial style that no manager should adopt. But that is very usual not only in our country, but in economies like Asia.

Differences between a leader and a boss

Leader

  • It teaches them. It depends on goodwill. It inspires enthusiasm. It says "we" It solves problems. It says "let's do"

Boss

  • He directs his employees. It depends on his authority. He inspires fear. He says "I". Find someone to blame for the problems. He says "do".

Based on the fact that a company that does not sell has no profit and its future is uncertain, the following are presented:

Sales manager characteristics that salespeople like.

The manager treats all his staff fairly. All members of the team who are confident that they will receive justice.

The manager is approachable and knows how to listen. Listens to and solves vendors' problems and concerns.

The manager acknowledges the achievements and congratulates the vendors when they do something commendable.

The manager is loyal to his sales team. He defends his salespeople before senior management and with other company departments.

The manager intervenes on behalf of his team members. When interacting with managers and departments of other companies, it facilitates orders, increases the credit limits of certain clients, obtains special prices for important sales, among other things.

The manager ensures that each vendor gets the appropriate credit for their goals.

The manager spends most of his time in the field and helps his salespeople close important sales.

The manager recognizes the company or industry rules and procedures, the product line, the pricing programs, better than any member of the sales team.

The manager creates a positive work environment.

The manager is a good leader and teacher.

Remember what is important is meaningful learning, and above all the availability of wanting to learn. All experiences and experiences have an extremely important role.

Organizational culture in sales