Definition of company and its functions. the example of the coca cola company

Company definition

A company is an economic-social unit, made up of human, material and technical elements, whose objective is to obtain profits through its participation in the market for goods and services. For this, it makes use of the productive factors (work, land and capital).

"The company can be defined as the social group in which goods and / or services oriented to the satisfaction of the needs of the community are produced through the administration of capital and labor."

The company was born to meet the needs of society, creating satisfaction in exchange for a compensation that compensates the risk, efforts and investments of entrepreneurs. The company, being made up of men, reaches the category of a social entity with characteristics and a life of its own, which favors human progress as its main purpose by allowing within itself the self-realization of its members and by directly influencing the economic advancement of the environment. social in which it operates.

In the life of any company, the human factor is decisive. Management lays the foundations for harmonizing the numerous and, sometimes, divergent interests of its members: shareholders, managers, employees, workers and consumers.

Companies classification

Extractive Companies

They are those that are dedicated to the exploitation of natural resources, whether renewable or non-renewable, natural resources being understood as all things in nature that are indispensable for the subsistence of man.

Processing companies

They are companies that transform raw materials into finished products and they can be of two types:

Companies that produce final consumer goods. They produce goods that directly satisfy the consumer's need: These can be durable or non-durable, luxury or staple. Companies that produce production goods. These companies preferably satisfy the demand of the final consumer industries.

Agricultural companies

They are those that produce agricultural and livestock goods in large quantities. They are the companies that provide raw materials to other industries, for example, fishing, agriculture, hunting, exploitation of forests, etc.

Examples: poultry, pig farms, greenhouses, farms for agricultural production, intensive cattle farming, among others.

Mining companies

They are those whose main objective is the exploitation of soil resources.

Examples: oil, gold, gemstone, and other mineral companies. In our region we find the marble mine.

Industrial business

They are those that are dedicated to transforming the raw material into finished products. They are dedicated to the production of goods, through the transformation of raw materials through manufacturing processes.

Examples: fabric factories, shirt factories, furniture factories, shoe factories, pulp, jam and pickle factories.

Trading companies

They are intermediaries between product and consumer: Their primary function is the sale of finished products, they can be classified into:

Wholesalers. When they make large-scale sales to another company (retailer) that in turn distributes the product. Retailers or Retailers. Those that sell product at retail or small quantities to the consumer. Commission agents. They are dedicated to selling merchandise that the producers give them on consignment, receiving for this function a profit or commission.

Service companies

As their name indicates, they are those that provide services to the community and may or may not be for profit, service companies can be classified as:

Transportation, tourism, financial institutions, various public services (communication, energy, water), various private services (consulting, various accounting, legal, administrative jobs), education, health, finance and insurance.

The Coca-Cola company

The Coca-Cola Company is an American multinational beverage corporation. Headquartered in Atlanta, Georgia, the company is known for the most consumed soft drink in the world: Coca-Cola. Additionally, it is regarded as one of the largest US corporations and one of the KO-listed companies as part of the Dow Jones Index.

History

Coca-Cola was created in John Pemberton's pharmacy in 1886, while searching for a new remedy for diarrhea and nausea. That same year, selling the remedy for five cents a unit, the drink became a success and his accountant Frank Robinson decided to give it a name and logo (which remain to this day). First, he sold part of the company to Asa Griggs Candler and when he died, he kept the one he recast as The Coca-Cola Company for $ 2,300, eventually selling the soft drink in all countries of the world.

Coca-Cola Company History

Coca-Cola is the largest beverage company in the world. Through 500 brands of still and still beverages and the world's largest beverage distribution system, consumers in more than 200 countries enjoy nearly 1,600 drinks a day. Globally, we are the leading provider of carbonated beverages, juices and juice-based beverages, as well as ready-to-drink teas and coffees.

Mission

Refresh the world in body, mind and soul. Inspire moments of optimism through our brands and actions, to create value and leave our mark in each of the places in which we operate.

View

Utilities: Maximize return to shareholders, without losing sight of all of our responsibilities. People: Being an excellent place to work, where our staff is inspired to give their best. Product Portfolio: Offer the world a portfolio of beverage brands that anticipate and satisfy people's wants and needs. Partners: Build a successful partner network and build mutual loyalty. Planet: To be a responsible, global citizen, who contributes to a better world.

Values

We have identified a set of core values that will help rekindle the flame of our business. Some of these values are enduring, they arise from our history, we already know them. Others, however, will be new to us. But all of them must coexist in our hearts and in our minds and must manifest in our actions.

We are actively planning and creating support mechanisms to ensure that we truly live our values.

Integrity: Be authentic. Quality: What we do, we do well. Responsibility: That it happens depends on oneself. Leadership: The courage to forge a better future. Collaboration: Boost collective talent. Diversity: As inclusive as our brands. Passion: Committed to the heart and to reason.

Functional areas of the Coca-Cola company

Production:

It is the one that formulates and develops the most suitable methods for the elaboration of the products that are elaborated in this company such as juices, soft drinks, energy drinks, etc. by supplying and coordinating the required labor, equipment, facilities, materials and tools.

Members of our production teams build relationships with local partners and customers. They are also in charge of communication and relations with the media in order to guarantee that the commercial objectives of the company are met. Each team works with key professionals and groups across the company, combining their local knowledge with their broad business vision. Its objective is to centralize and coordinate work plans in local markets.

Marketing:

The marketing team works constantly in order to increase sales volume, market share and profits through understanding customers, consumers and competitors. The team's knowledge and ideas help to build coherent marketing strategies for the brand, always creating maximum impact. In marketing, every day is different.

One day you can work with packaging designers or create a viral marketing campaign with an advertising agency, and the next day you can collaborate with the operations team to activate a brand plan, or develop an innovation workshop to employees from different areas of the company. Another function of the marketing area is the research and development (R&D) department where sensory science, product development techniques and consumer insight are used to create completely new beverages… and to improve existing ones. In addition, we work with other R&D centers around the world, as well as with suppliers, agencies and external research institutes to create the best drinks in the world.

Its purpose is to unite the factors and facts that influence the market to create what the consumer wants, wants and needs, distributing it in such a way that it is available to them at the right time, in the right place and at the most appropriate price.

Finance:

This area is in charge of obtaining funds and supplying the capital used in the operation of the company, trying to have the necessary financial means for each of the departments so that they can function properly.

The finance team makes possible the efficient and effective operation of the company, providing the information necessary to make the best decisions. The precision of our analyzes and the clarity of our views add value to key business processes, including ours. On a day-to-day basis, this involves participating in activities such as evaluating the economic viability of an innovative product, taking charge of financial planning, making projections of the financial results of the brands or analyzing the sales performance of each channel.

The planning and finance committee works with management to determine the annual and long-term strategic and financial plan, and reviews adherence to these plans. The committee is responsible for determining the optimal capital structure of the company and recommends the appropriate debt levels, as well as the issuance of shares and / or debt. Additionally, the finance and planning committee is responsible for managing financial risks. Irial Finan is the chair of the finance and planning committee. The other members of this committee include: Federico Reyes García, Ricardo Guajardo Touché and Enrique Senior Hernández. The secretary of the finance and planning committee is Héctor Treviño Gutiérrez, our Finance Director.

Audit:

The audit committee is responsible for reviewing the reliability and integrity of quarterly and annual financial information in accordance with accounting, internal control and audit requirements. The audit committee is directly responsible for the appointment, compensation, retention and supervision of independent auditors, who report directly to the audit committee. The internal audit function also reports directly to the audit committee.

The audit committee has implemented processes to receive, retain, and respond to complaints regarding accounting, internal control, and audit matters, including the filing of confidential and anonymous complaints by employees regarding questionable accounting and audit matters. To carry out these functions, the audit committee may hire independent consultants and other advisers. When necessary, we will compensate independent auditors and any other external advisers hired by the audit committee and provide the funds to cover the administrative expenses incurred by the audit committee in the performance of its duties. José Manuel Canal Hernando is the chairman of the audit committee, as well as the financial expert.In accordance with the Mexican Securities Market Law, the chairman of the audit committee is appointed by our shareholders' meeting. The other members of the committee are: Alfonso González Migoya, Charles H. McTier, Francisco Zambrano Rodríguez and Ernesto Cruz Velázquez de León. Each member of the audit committee is an independent director in accordance with the provisions of the Mexican Stock Market Law and the applicable standards for listing on the United States of America Stock Exchange. José González Ornelas, Director of Operations Control and Audit of FEMSA is the secretary of the audit committee, without being a member of the board of directors.Alfonso González Migoya, Charles H. McTier, Francisco Zambrano Rodríguez and Ernesto Cruz Velázquez de León. Each member of the audit committee is an independent director in accordance with the provisions of the Mexican Securities Market Law and the applicable standards for listing on the United States of America Stock Exchange. José González Ornelas, Director of Operations Control and Audit of FEMSA is the secretary of the audit committee, without being a member of the board of directors.Alfonso González Migoya, Charles H. McTier, Francisco Zambrano Rodríguez and Ernesto Cruz Velázquez de León. Each member of the audit committee is an independent director in accordance with the provisions of the Mexican Securities Market Law and the applicable standards for listing on the United States of America Stock Exchange. José González Ornelas, Director of Operations Control and Audit of FEMSA is the secretary of the audit committee, without being a member of the board of directors.Each member of the audit committee is an independent director in accordance with the provisions of the Mexican Securities Market Law and the applicable standards for listing on the United States of America Stock Exchange. José González Ornelas, Director of Operations Control and Audit of FEMSA is the secretary of the audit committee, without being a member of the board of directors.Each member of the audit committee is an independent director in accordance with the provisions of the Mexican Stock Market Law and the applicable standards for listing on the United States of America Stock Exchange. José González Ornelas, Director of Operations Control and Audit of FEMSA is the secretary of the audit committee, without being a member of the board of directors.

Corporate practices:

The corporate practices committee is made up exclusively of independent directors and is responsible for preventing or reducing the risk of carrying out operations that could damage the value of our company or that benefit a particular group of shareholders. The committee may convene a shareholders' meeting and include topics on the agenda of that meeting that they deem appropriate, as well as approve policies on transactions with related parties, the compensation plan of the CEO and other relevant executives and support our board. of administration in the preparation of certain reports. The chairman of the corporate practices committee is Daniel Servitje Montull. In accordance with the Mexican Securities Market Law,the chairman of the corporate practices committee is appointed by our shareholders' meeting. The other members of the committee are: Alfredo Livas Cantú and Karl Frei Buechi. The secretaries of the corporate practices committee are Gary Fayard and Javier Astaburuaga Sanjines.

Human Resources:

Its objective is to achieve and preserve a human work group whose characteristics are in accordance with the objectives of the company through adequate recruitment, selection, training and development programs. Some of the specific activities carried out by the human resources department within the Coca Cola company is to ensure the workers' health insurance, benefits and funds for their retirement, in addition to ensuring that each of the employees complies with their work in a manner satisfactory.

The Human Resources (HR) department is responsible for the policies, practices, and procedures necessary to ensure that each position in the company is filled by the right person to make our global strategy a reality. Our responsibilities cover recruitment, estate planning and mobility, and professional development. We also take care of our work environment, our culture, and our compensation and social benefits systems. A normal work day may consist, for example, of meeting with management to study the recruitment needs in the different areas of the company, in order to learn about our main shortcomings in this area and plan how to solve them.Practical change management is also an important part of our activities and sometimes we take care of organizing workshops and forums in this regard. Part of our time is also dedicated to managing our own projects, making sure they run on time and without going over budget.

We also take care of our work environment, our culture and our compensation and social benefits systems. A normal work day may consist, for example, of meeting with management to study the recruitment needs in the different areas of the company, in order to learn about our main shortcomings in this area and plan how to solve them. Practical change management is also an important part of our activities and sometimes we take care of organizing workshops and forums in this regard. Part of our time is also dedicated to managing our own projects, making sure they run on time and without going over budget.

HR Coordinator:

Objective of the position: Promote and maintain a favorable work environment in accordance with Coca Cola FEMSA policies and the life and career plan of the staff to ensure that the staff meets the objectives of the organization

Schooling: Economic - Administrative degree, Psychology, or related.
- Follow-up and improvement of the Work Climate Plan Organizational Planning (follow-up and budget control) Identify the replacement tables Prepare and update the psychometric profile of the post Labor Relations (Collective Labor Contract, Internal Regulations, Union relationship)
Experience:
- Labor Relations Management of Trade Unions

At FEMSA, Coca-Cola FEMSA, OXXO, and FEMSA Strategic inputs ALL recruitment and selection processes are FREE for all applicants.

We inform you that we have detected cases in which third parties outside the companies through emails, unduly boast as Human Resources recruitment personnel to request cash deposits to bank accounts, in order to cover alleged expenses of medical or administrative examinations, as a requirement to continue with the contracting processes.

We are reporting to the authorities to investigate and take the corresponding legal actions.

Coca-Cola's substantive functions

The substantive functions of a company are those that are basic to it, sustain its line of business and are directly related to what is done with it.

Basic functions:

Technique: It is in charge of the commercial production: It is in charge of the financial sale: It is in charge of the use of the Accounting capital: It is in charge of inventories, balances and costs. Security: Responsible for protecting the assets of the company and the employee Administrative: Responsible for the proper use of resources.

Coca-Cola adjective functions

The processes that the company has with external factors to avoid problems with quality are called adjective function.

Coca-Cola's relationship with its suppliers to ensure quality Consumers select our drinks more than a billion times every day to refresh themselves, and each time they expect the highest quality. Achieving this requires flawless execution throughout the supply chain; For this reason, the suppliers of the Coca-Cola System play a vital role in ensuring the quality and integrity of our beverages. For us, quality is more than what we test, see or measure. Quality is shown in each of our actions. We fight tirelessly to exceed the ever changing expectations of the world, because our main business objective is to offer products of the highest quality, safety and integrity to the market.The Coca-Cola Company's quality system (KORE = Coca-Cola Operating Requirements) establishes, among other principles, that Coca-Cola bottlers always use ingredients and packaging authorized by TCCC and from equally authorized suppliers. This process involves, among others, carrying out exhaustive analyzes aimed at verifying compliance with our specifications for ingredients and packaging and, on the other hand, carrying out periodic audits of our suppliers of these raw materials. In addition, we have defined the standards minimums that a Coca-Cola supplier must meet.Finally, The Coca-Cola Company, in accordance with its commitment to food safety and the principles of sustainability throughout the supply chain,requires that its primary ingredient and packaging suppliers implement:
1. The implementation of Food Safety standards recognized by the Global Food Safety Initiative (GFSI)
At The Coca-Cola Company, our commitment to customers and consumers is vitally important.

The Quality and Food Safety of our products and processes is a primary priority within our Vision 2020, so we continue to work with our suppliers, bottlers and consumers to ensure the integrity of our products throughout the supply chain. Therefore, we have asked all our suppliers of ingredients and primary packaging to implement one of the Food Safety standards recognized by GFSI:
- BRC GlobalStandard VersionCanada GAPDutch HACCP (Option B) FSSC 22000International Food Standard Version 5SQF 2000 Level 2Synergy 22000
2.- Comply and be audited based on the “Supplier Guiding Principles (SGP)”

The Coca-Cola Company leaders and bottlers have gone through a process to determine the best way to proceed in the 21st century.

An essential aspect of our business is the commitment to create value within our daily tasks as well as throughout the value chain. To formalize our commitment within the framework of Sustainable Growth, Supplier Guiding Principles (SGP) have been created in agreement with other suppliers, bottlers and other industries and stakeholders.

Compliance with the principles established in the Supplier Guiding Principles (SGP) program is a fundamental element in our supplier approval and management process and in order to demonstrate compliance with them, TCCC requires that all its suppliers be audited by an external entity and duly accredited and according to a frequency established based on the results of said audits.

SWOT Analysis

Strengths:

Brand known around the world Secret product formula The product is inimitable Reliability in product quality Distribution channels: We can find the brand in places of sale such as restaurants They know the soda market well, that's why it has a multitude of different products (coca classic, light, zero). Unique image and colors. Existing coca-cola brand. Existing customer base for all who want to consume the product. Existing sales channel, product distribution through direct sales.

Opportunities:

The company is present at major sporting events The product is inimitable. The company is present at major sporting events, has a visibility in the world We can receive free publicity for the news that will speak about our unique concept at no cost The use of Internet and cable TV is on the rise and the company can use both media to advertise more easily and more fully. Advertising Strong competition at the price level and similar products.

Weaknesses:

The creation of new products can take away a bit of prestige or lend itself to bad publicity for the taste of classic coca-cola. Some of the market considers it unhealthy. In some countries coca-cola is not adaptable to customs and beliefs. price is higher than the competition.

Threats:

Strong competition at the price level and similar products. Being known worldwide can leave your customers aside and lose market advantage with your competitors. We can find a different competition from soft drinks such as juices or yogurts sold in supermarkets and kiosks.The soft drink market does not have high barriers to entry and perhaps we will assist in creating new competitors with innovative products.

Strategies

Offensive strategy:

Create affiliations and subscriptions to offer unique and exclusive products and services to affiliates. Innovate every day on our websites, and allow our consumers to interact with them. Announce every day our product innovations advertising and offers.

Defensive strategy:

Promotions on offers, coupons and timely discounts. Introduce models or brands that match the competing brands.

Goals:

Impact through our advertising campaigns and through the web, which allow our users to interact. Maximize growth and profitability in order to create value for our shareholders and increase our sales. Boost innovation throughout our categories of products.

Strategies to improve quality:

One of the cornerstones of Coca-Cola's success is guaranteeing consumers around the world the same standards of safety and quality in its soft drink, regardless of the country where they are located.

Quality manifests itself in each of our actions and accompanies us in everything we do. Thus, each of the members of our company assumes this mission as their own, with the aim of ensuring the promise of quality in our products.

To achieve the same quality standards in all places where Coca-Cola has a presence, the best available raw materials are always used. This is how all our products meet the expectations of any client anywhere in the world. In addition, the optimization of industrial and logistical processes is constantly sought, always under the banner of the Company's gold standard: "Perfect product, trustworthy anywhere".

Committed to quality:

Ensuring that we offer the highest quality products to our consumers is a priority for the Cocoa-Cola company, and we seek it from the factory until they reach the homes, with the firm intention of maintaining reputation and trust with the consumer. The ingredients, packaging, manufacturing, storage or transportation of the products are links in the long chain that links Coca-Cola with the consumer, and consequently each link must be subject to strict safety protocols. A commitment that makes us focus our efforts in the following areas:

Supplier Management Global Standards Commitment Continuous improvement throughout our global system and Productivity.

This concern for delivering quality products should be applicable to the entire organization within the Coca-Cola System, which will also have to comply with current legislation and with the Company's specifications and requirements.

To define quality, the Coca-Cola System must adhere to the following points:

“Gold Standards” for Quality: only plants authorized by The Coca-Cola Company manufacture intermediate and final products, complying with the approved procedures for production, storage and distribution. Management Systems: the implementation of the policy of quality, standards and management programs, providing the necessary resources to achieve the quality objectives of each organization.Risk management and evaluation: evaluation tools, both internal and external, are used to guarantee compliance with the legal and specific requirements of The Coca-Cola Company, identifying, evaluating and addressing quality risks and emerging trends. Legal Compliance: In each of the markets where it operates, local legal requirements are met.Incident Management and Crisis Resolution (IMCR): Incident management with the aim of, first, protecting customers and consumers, and second, the brand and image of the Company. Manufacturing - With the intent that manufacturing practices are consistent with quality commitments, end products are coded and labeled; processing and filling equipment must be subject to the Company's specifications, and all processes are continuously monitored and controlled.Distribution and market: in order to guarantee quality and integrity, they are stored, handled, distributed, dispensed and marketed ingredients, intermediate products and final products.Incident management with the objective of protecting, first and foremost, customers and consumers, and secondly, the brand and the image of the Company. Manufacture: with the intention that the manufacturing practices are in line with the commitments of quality, the final products are codified and labeled; processing and filling equipment must be subject to the Company's specifications, and all processes are continuously monitored and controlled.Distribution and market: in order to guarantee quality and integrity, they are stored, handled, distributed, dispensed and marketed ingredients, intermediate products and final products.Incident management with the objective of protecting, first and foremost, customers and consumers, and secondly, the brand and the image of the Company. Manufacture: with the intention that the manufacturing practices are in line with the commitments of quality, the final products are codified and labeled; processing and filling equipment must be subject to the Company's specifications, and all processes are continuously monitored and controlled.Distribution and market: in order to guarantee quality and integrity, they are stored, handled, distributed, dispensed and marketed ingredients, intermediate products and final products.With the intention that manufacturing practices are in line with quality commitments, final products are codified and labeled; processing and filling equipment must be subject to the Company's specifications, and all processes are continuously monitored and controlled.Distribution and market: in order to guarantee quality and integrity, they are stored, handled, distributed, dispensed and marketed ingredients, intermediate products and final products.With the intention that manufacturing practices are in line with quality commitments, final products are codified and labeled; processing and filling equipment must be subject to the Company's specifications, and all processes are continuously monitored and controlled.Distribution and market: in order to guarantee quality and integrity, they are stored, handled, distributed, dispensed and marketed ingredients, intermediate products and final products.they dispense and market ingredients, intermediate products and final products.they dispense and market ingredients, intermediate products and final products.

Bibliography

Modern administration. Agustín Reyes Ponce. Editorial Limusa. México 1992 Administration, Theory and Practice. Stephen P. Robbins. Editorial Prentice Hall. Mexico 1997 Administration elements. Fifth edition. Harold Koontz & Heinz Weihrich.Editorial McGraw Hill.Mexico 1992http: //www.gestiopolis.com/fundamentos-de-administracion-de-empresas/http: //definicion.de/empresa/#ixzz3g5EoIoSYhttp: //www.cocacola. en / information / vision-mission-values #.VagFfaR_Okphttp: //admluisfernando.blogspot.mx/2008/03/clasificacin-de-las-empresas.htmlhttp: //www.academia.edu/7081845/THE_COCA-COLA_COMPANYhttp: / /www.academia.edu/8136756/%C3%81REAS_FUNCIONALES_DE_LA_EMPRESA_THE_COCA-COLA_COMPANYaim.bethecocacolacompany.com/citizenship/supplier_guiding_principles.html

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