CSR is the human face of business.
"In this century, society will not tolerate companies that do not take Corporate Social Responsibility seriously, but it will eventually benefit companies that do" (C. Michael Armstrong, Charman & CEO, AT&T).
Corporate Social Responsibility is identified as the total impact of the company on society. It is a commitment, both economic, social, environmental and respect for human rights, that a company adopts and that constitutes an added value to the fulfillment of its legal obligations.
It has to do with the relationship with employees, with customers, with suppliers, with partners, with the social environment, which must be authentic, open, honest and frank.
Corporate Social Responsibility is a strategy from the moment that improves our reputation and we gain the trust of our workers and the people who live in our environment: people know very well, for example, what this store means and what this store means. Another, and when you have a choice, very often they buy from someone they consider a good neighbor who is involved with society and motivated to contribute.
The values that women bring to work are unique and among them we recognize: empathy, generosity, fraternity, service. These qualities, with imagination and creativity, translate into responsible and sustainable practices.
With what actions can we contribute?
There are various initiatives, particularly environmental ones that reduce expenses and non-productivity, for example those that aim to optimize energy capacity and recycling practices.
In the workplace, health, wellness, work-life balance, equal opportunities and training initiatives.
In the social area, donations in money or in kind to social institutions, sponsorship of sports and leisure activities and insertion of citizens with disabilities.
These are just a few examples. In a time of difficulties such as the current one, good practices linked to Corporate Social Responsibility can be an opportunity to capitalize on the efforts made in this regard and a very interesting way to differentiate yourself from your competitors.
