Why should I use video marketing in my business?
The first thing to understand is what Video Marketing is and how any business can benefit from this powerful marketing tool.
Marketing with videos is a strategy that makes any person or company known through the Internet, and of course, their products or services.
Do I have to be a professional to do video marketing?
The answer is a big NO, you don't have to be an expert to use the videos. Are you an expert in Social Networks, aren't you? But nevertheless you use them daily.
So forget that you have to be a professional to do video marketing, you don't have to. If you want to improve yourself well, but you don't need to be an expert.
So your question may be:
How can video marketing benefit my business?
Suppose you create a video where you explain how to position a blog. You upload it today to YouTube, the third largest Web traffic site in the world after Google and Facebook.
If YouTube is the third most visited site on the Internet worldwide, don't you think there are enough people looking to position a blog, and that many of them are potential clients?
I am not saying that all those people who see your video on the Internet will buy your product, but they will be potential clients and new prospects for your business. That's the role of video marketing.
And that is precisely why your marketing strategy cannot be without videos, a fundamental tool to generate massive traffic, attract new customers and, of course, increase sales.
Here are 4 tips to help you start developing your strategy using the videos.
1. Conduct a market research:
The first thing is to know what the supply and demand of your niche is, to know if it is profitable and if there are products for that market.
Not knowing this is like starting a restaurant without knowing if in the city or town there are people who eat meat or if they are all vegetarians.
You have and should do market research to know what plan to follow.
2. Don't be a salesperson:
People don't like being sold to them. Hasn't it happened to you that a salesperson knocks at your door and on the way you're already thinking of an excuse not to buy from him? Well, that explains why you shouldn't become a salesperson.
What we must do with our videos is earn the trust and respect of those who are watching them.
And this is achieved by adding value, I am not saying that you do not sell your products, what I am saying is that you must first give valuable information before promoting your products or services.
3. Be consistent:
Not because you upload a single video to YouTube, you are going to make hundreds of sales. Video marketing is an excellent tool to use in your strategy, but like everything else, it takes time and dedication. The ideal is to upload one or two videos a week, and not only do it on YouTube, there are other platforms such as Vimeo and Metacafe that are also a very good source of traffic.
4. Get started at once:
The most important thing is to take action. Surely at first it costs a bit to do it, since most have never made a video before.
But don't let fear or insecurity rob you of the opportunity to take your business to the next level. Start doing it today, you won't like the first videos. But it doesn't matter, with a little practice you'll see how easy it is to do video marketing.
