Summary
The challenge for new top executives is too great, if we assume that the only constant in the modern world is change and most of us do not think and act at the speed of these transformations; For this reason, those who do not adapt and change, at least at the speed at which change changes, change change.
Facing up to an increasingly globalized world in all areas demands great potential from the organization to create new ideas, produce quality goods or services and educate our human resources in a culture of integration and generation of mutual trust and coherence of actions in all areas and circumstances, which is reflected globally.
The challenge for new top executives is too great, if we assume that the only constant in the modern world is change and most of us do not think and act at the speed of these transformations; For this reason, he who does not adapt and change, at least at the speed at which change changes, changes change, a manager capable of choosing, managing himself and preparing his people for this.
The unprecedented change is so evident that we could lean on history itself to understand it, suppose we compare it with one year, the stone age occupies the months of January to November, then a great development of agriculture and on December 31 hardly At around 11:30 we could find a civilization such as the Greek, the Chinese wall and at 1:30 the Roman and Mayan empires, following an almost uniform period until 23:30 when the industrial revolution took place. The last 25 more momentous minutes still with the appearance of the plane and the car, 8 minutes for the computer, theory of relativity and nuclear energy and from there a limitless technological expansion that has led us to events such as space travel, space exploration, genetic engineering micro electronics,genome project, GLOBALIZATION and therefore a global economic crisis. That requires a very important contribution from leaders and is to increase the productivity of knowledge work.
A synergy of skills and attitudes that seeking mutual benefit allow us to be competitive in a global environment.
Companies that want to globalize must work on their human resources and can build three strategic capacities: Efficiency and competitiveness on a global scale, reaction and flexibility at the national level, and the ability to cross different markets to use learning globally and as a component that distinguishes human beings from technology, the ability to reinvent themselves and create new alternatives.
Few companies have recognized the full scope of performance improvements that globalization makes possible, and fewer still have developed sound strategies to capture those opportunities; Because the part of the globalization spectrum is not evaluated as a company, since not all sectors face the same challenges and opportunities at the same time. Nor is attention paid to the production, regulatory and organizational barriers facing globalization. If any of these can change, evaluating the cost savings opportunities (and income generation) that will arise for the company as a result of those changes. Therefore, to enter efficiently into today's competitive market, you have to enter the market, specialize products, disaggregate the value chain,reengineer the value chain and create new markets.
Globalization involves operating at relatively low costs, as if the entire world or the most important regions were one. Selling the same and in the same way or seeking commercial interdependence, will result in a significant change in deciding to adopt new forms of management within companies framed in the new current of the global market, since the base of support for this process is a high level of competitiveness. On the other hand, Economic Integration is aimed at removing economic barriers to trade in goods and services between countries.
This market process depending on many variables such as customer behavior, the structure of distribution channels, the growth of global and regional channels; movement for the development of global advertising; increased travel, which creates global consumers; organizations that behave like global customers and leveling lifestyles and tastes, accelerated technological innovation; the continued effort to achieve economies of scale; the emergence of industrialized countries with productive capacity and low labor costs; the rising cost of product development relative to market life; the laws that the governments of the different nations dictate, thus, we could speak of the reduction of tariff barriers; the creation of commercial blocks;the privatization of economies previously dominated by the state. The continuous increase in the volume of world trade; Turning more countries into key competitive battlegrounds; the emergence of new competitors determined to go global; Increase in companies that are globalizing instead of staying focused; and the revolution in computing and communications.
Based on this reality, the leaders of the 21st century in the business area must implement planning, organization and control mechanisms that are flexible enough to allow them to adapt to the new conditions.
Companies must be future-oriented, with a long-term mindset and with an expansionary strategy oriented towards growth, through innovation and change.
Thanks to the continuous search for improvements, both in industrial and commercial processes, application forms are found that translate into positive results for companies. Such is the case of benchmarking, a constant research process that seeks new ideas to carry out adaptation methods, practices and processes.
Benchmarking can be carried out in both the industrial and commercial and administrative areas, as it is not limited to a particular area. It is firmly based on contemplating and understanding not only the internal world of the company, but more importantly, constantly evaluating the external. It is a way of comparing what you do with best practices implemented by other reputable companies to assess performance and determine changes. The word benchmarking comes from the English bench marck which means brand or benchmark; That is, a comparison point is taken to measure what has been done by us and by others.
Therefore, facing an increasingly globalized world in all areas requires great potential from the organization to create new ideas, produce quality goods or services and educate our human resources in a culture of integration and generation of mutual trust and coherence of actions. in all spheres and circumstances, that is reflected in the global sphere.
Companies require executives with the ability to maintain and increase customer satisfaction, market share and profits.
To be competitive first for the development of our land and to export our intellectual and resource wealth transformed at the rate of change.
In other words, this century requires leaders who are committed to themselves and the environment.
Bibliography:
Stephen Covey. The eighth habit from effectiveness to greatness.
Compare yourself with the competition By Luis Gómez.entrepeuner.com
WHAT IS A GLOBAL MANAGER? Christopher A. Bartlett and Sumantra Ghoshal. Harvard business review Latin America.
EVALUATE THE GLOBAL POTENTIAL OF YOUR COMPANY Diana Farrell. Harvard business review Latin America.
COLOMBIA: MARKETING STRATEGIES IN A GLOBALIZED ENVIRONMENT. Management.doc.
Lead or lead? Alexis Codina. From management.com
"COLOMBIA EXPORT PEOPLE"
