goals
The results that were obtained were the following:
-Toothpaste
88% of the respondents use or remember Colgate toothpaste, which means that Colgate is the absolute leader in the toothpaste market for having obtained one of the highest percentages of use and level of recall.
On the other hand Acuafrehs, Close up, and Kolinos each have 3% of the market, it is thought that as more specialized creams that obtained 1% are Plus white, Mentedent-p and Amway.
-Soaps
As for this market, according to the results, things are more even Palmolive obtained 28%, while Protex 22% and Rexona with 21% were the ones that yielded the best results.
Lux, Jhonson, Cristalino, and Camay obtained 5% respectively. On the other hand, mexana and neko with 3%, and with 1% Dove, Spree, and Dorado.
-Detergents
The tabulation of the surveys showed that Ariel is the leader in this market with 43%, closely followed by Fab with 38% of the market.
Inextra with 5% followed by Dersa with 4% and with 3% As and Top millennium respectively.
With 1% are, brand x, Lavomatic, Rindex and Amway.
-Foods
The market leader is Coca cola with 42% of the market.
Colombian and Apple postobon with 9% of the total surveyed.
Fanta for its part with 5%, Kola roman, Pepsi and Sprite with 4%.
With 3% there are Pony malt, Seven-up and Quatro; and already with 1% are Postobon Orange, Juices tutti fruti and Hit.
-Airlines
The absolute leader in this aspect of the airlines in Avianca with 67% pride of the Colombians.
Aces respectively with 14%, America airlines with 8%, Sam and Aerorepublica with 5% and Martin air with 1%.
-Malls
The most visited shopping center is Salitre plaza 289 visits per year, followed by Exito with 282, Cafam with 232, Unicentro with 210, Plaza de las Américas with 209, Andean Center with 201, Atlantis plaza 190, Iserra 100 189, Galerias 172, with the same number Nice Boulevard, Colsubsidio 129, Metropolis 123, Ciudad tunal 55, Subazar and Centro Suba 49.
These are visits to the best known shopping centers in Bogotá.
