This work includes an essay on the importance of oral communication from a congruent point of view applied to small businesses.
Oral communication began with primitive men through gestures, sounds and imitations, with the passage of time oral communication has evolved using a language to communicate. Oral communication has been and continues to be the most important communication, since it is the one we use the most in our day to day life.
As a society develops in the same way, the need for communication increases.
If we talk about companies that are organizations that are made up of people, communication makes not only the administration more efficient, but also the vision and mission of the company that leads a company to more efficiently achieve its objectives and goals.
Development of the topic
In order to understand the subject we need to know some concepts and then relate them.
The title names the importance but what is the importance? According to the website definition.de it is the quality of what is important. It is a term that allows to refer to something or someone relevant, prominent or of great importance.
(one). What is communication? According to Stanton, Etzel, and Walker, communication is "the verbal or non-verbal transmission of information between someone who wants to express an idea and someone who hopes to get it or is expected to get it."
(two). According to Idalberto Chiavenato, communication is “the exchange of information between people. It means to make a message or information common. It constitutes one of the fundamental processes of human experience and social organization ”.
(3) What is oral communication? According to Héctor Maldonado Williman (1998), he affirms that “oral communication is a form of relationship between individuals that consists of the transmission of messages through the spoken word”.
(4). What do you mean from a point of view? It refers to the place from which a person observes a situation. Both the place and the act of observing can be concrete or symbolic.
(5). What is congruent? According to the Royal Spanish Academy it is convenient, coherent, logical.
(6) What is apply? according to the website conceptdefinition.de it can refer to when we use or employ a specific thing, that is to say when we put into practice something in particular for different purposes or purposes.
(7) What is a company? Julio García and Cristóbal Casanueva, authors of the book «Business Management Practices», define the company as an «entity that through the organization of human, material, technical and financial elements provides goods or services in exchange for a price that allows the replenishment of the resources used and the achievement of certain objectives ”.
(8) What are small businesses? According to the Mexican secretary of economy, Small companies are those businesses dedicated to commerce, which have between 11 and 30 workers or generate annual sales of more than 4 million and up to 100 million pesos.
They are independent entities, created to be profitable, whose objective is to dedicate themselves to the production, transformation and / or provision of services to satisfy certain needs and desires existing in society.
(9) After these definitions we will begin to develop the topic.
Oral communication from a congruent point of view
Why is it important that oral communication is congruent?
As we saw in the previous definitions, congruence is something logical, something real, something that makes sense. But to speak congruently it is important to be a congruent person, this implies a conscious state of mind, it implies being responsible, using logical reasoning and positive human values. What are the human values? They are all those acts that allow the free coexistence of human beings in the world, one of the characteristics is that they multiply when they are used, since they help to create a better society, although there are both positive and negative values, but there is that human values are those that human beings share without distinction of race or culture. Why use positive human values? Because to act and speak congruently you need honesty,sincerity and courage to support what is thought and said.
It is important that oral communication is congruent, since to speak you have to make sense, say, use, the appropriate expressions when speaking to be able to convey what you want them to understand since by not speaking congruently they may not understand you, they are wrong they interpret things or understand something that is not.
Now that we know why oral communication is important from a congruent point of view, now what is its importance to apply it to small businesses?
Its main characteristic of oral communication is that it makes it the most effective, simple and direct means of communication.
It is widely used in the workplace, as it is faster than written, allows immediate feedback and is accompanied by non-verbal communication, which reinforces the content of the message.
According to the Mexican secretary of economy, small companies have between 11 and 30 workers. This means that in a small company there are few workers, this causes more than one worker to carry out more than one activity, this may be because the owner does not have money to pay more workers and that makes the workers carry out activities of more than an area of the company.
Therefore, oral communication plays a very important role since, as we mentioned regularly, it occurs that workers perform more than one task in different areas of the company.The training can help the staff to prepare better and can be a solution for small companies. They do not have the money to hire more staff and can cover all areas of the company with qualified and efficient personnel.
As we mentioned, oral communication can be a very important factor in small companies through business activities in which there are many situations in which spoken language is used, such as the aforementioned training, job interviews, meetings, advertising, dialogues, discussions, debates, conferences, round tables, forums, etc.
conclusion
Oral communication is one of the fastest and most efficient means of communication, therefore it has to be congruent so that whoever is giving the message can convey what he wants. It is vitally important to apply it to small businesses because it is part of the daily activities of the company.
Quotes
- Internet page definition.deFrom the book: «Fundamentals of Marketing», Fourteenth Edition, by Stanton William, Etzel Michael and Walker Bruce, McGraw-Hill Interamericana, 2007, p. 511.Del the book: «Introduction to the General Theory of Management », Seventh Edition, by Chiavenato Idalberto, McGraw-Hill Interamericana, 2006, Page 110. Héctor Maldonado Williman (1998). Oral communication manual. Mexico. Pearson.
- Internet page definition of the real Spanish academy. The Internet page concept definition of the book: Practices of Business Management, by Julio García del Junco and Cristóbal Casanueva Rocha, Mc Graw Hill, Page 3. Secretary of the economy of Mexico. (Economía.gob.mx).
Bibliography:
http://www.tiemposmodernos.eu/ret-tecnicas-de-comunicacion-oral/
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