Objectives of public relations in organizations: At the end of the multimedia presentation the reader will be able to define Public Relations and establish the importance of them in Organizations.
importance-public-relations-organizations-presentationPUBLIC RELATIONS
«Public Relations are activities of an Industry, Association, Corporation, Profession, Government or other organization, to promote and sustain healthy and productive relationships with people such as consumers, employees or merchants and with the general public, in order to adapt to the environment environment for their own benefit and the environment itself.
International Public Relations Association
You can use several means or channels of communication, however, the message of Relationships.
Public is personalized, that is, it is specially prepared for a specific audience, taking into account the interest and cultural level of its members.
Public relations come to represent the administrative and / or discipline tool that, through strategic management, manages to differentiate the organization from its competitors. Here is its importance.
According to a wide range of market studies, Facebbok has positioned itself as the most widely used social network in the world. Mercedes-Benz insists on its interest in offering more emotional cars, aimed at a younger audience than usual in the target of the German brand.
To achieve the aforementioned in the previous sheet, public relations
work with various intangibles such as:
- Establish a differentiation Adapt messages to different audiences Educate the user of services Create opinion trends Position companies, projects and products Build credibility Develop relationships with opinion leaders Identify consumer needs / Users Establish continuous communication with the public Build alliances and partnerships (partners) Build awareness and visibility Introduce new concepts to the market Defend against attacks from competitors
Define Public Relations and establish the importance of them in the Yes answered correctly or by the Organizations. less by 75% each question, from What is Public Relations?
for assimilated the information, and they are activities that are carried out, in order to promote and sustain healthy and productive
congratulations for this. But go back to relationships with the different audiences with which an organization interacts. Slide 3 and review the information. What is the importance of Public Relations in Organizations? They represent an administrative tool, which through strategic management, achieves success.
