THE CHILDREN AND THE KR (relational capital). I never thought of the Relational Capital that Dublino mentioned…. Nor did it have a communications department.
In fact, my concerns were others, the forest and my castle were my natural space, and even the last gift I had received from life was a young adolescent that we had welcomed into the family, since she had been left orphaned and without anyone.
The only important problem,…..that she was in her rebellious times and clashed many times with my forms and protocols, of the essential ethical and human values in any person of our family status.
She to me, strangely and cruelly, called me "the evil one" at times. (I did not understand anything)
At the bottom of everything, it is relationships with people and with the world, which gives meaning to life.
(Karl Wilhelm Von Humboldt)
The worst thing was one day when, after being angry, she left home, and disappeared without a trace, and not even the police could find her.
One day, a rumor made me know the possibility that he was working in the mines, and most tragic,…… that at his young age as a teenager, he was already living with 7 men in an isolated cabin in the middle of the forest.
Without wasting a moment, and in order not to hurt feelings, I disguised myself as a grandmother, and with a basket of apples (which I pretended to pick up), I reached the area that I had as references, and tried to connect with her, avoiding the 7 men (who maybe they held her against her will), bring her back home where we wanted her, despite her flaws….
…………..It was a mistake on my part ………
After recognizing me, and when he was afraid of the serious lies he had told about me, he screamed loudly for them to come to his aid, as if I were "a witch" or similar, and at the same time he faked a faint, etc, etc, (some you already know this part)
Valencia-Spain, May 20, 2010
We see things
HOW WE ARE, NOT how they are …….
Villagers who wrote the news in the press, spoke of me as a "stepmother", an "evil queen", they branded me as envious, not very pretty, and even to justify working in the mine for minors, and even the coexistence with 7 men (each of them, with more mental problems), they idealized “7 very nice dwarfs” (…..they were just short…) who helped a poor teenager …….
Amazing….
But the most incredible thing is that history has perpetuated, through "asshole stories" that Snow White was right in, confront me, go to work in the mine and why not? "Amancebarse" with 7 short men and sure, I insist, that with mental problems…
After this, I have learned.
I believe that COMMUNICATING with the environment is the most important thing and methodizing relational capital could be considered BASIC AND ESSENTIAL in any activity. "How they THINK they see you, they treat you…." …………………………………… milk!….
RELATIONAL CAPITAL - (KR)
The power of the 3 basic questions:
1) Who is our Head of Communication and Reputation in our company?
2) Why would an employee want to work with us instead of with the competition?
3) Which competitor, who is the one with the best reputation in our sector?
Why?
More and more the activity of the company is relationships, more and more the new Assets of the companies are defined as “intangibles”, often having more value than the tangible ones. One of these assets is undoubtedly relational capital (KR).
Relationships with Employees, Clients, Suppliers, Banks, etc., are really what sustain, promote and facilitate the navigability of a business adventure
We are at a special moment in the economic world for a long time, since the competitive advantage and differentiation factors often come from intangibles and from working with intensity on the KR (Relational Capital).
And this concept arises from the Department of RELATIONSHIPS or COMMUNICATIONS, which is sometimes lacking in companies, as a concept and what is more as a communications protocol.
The COMMUNICATIONS department should naturally systematize RELATIONSHIPS with each sensitive area (see above graph):
• Facilitate natural empathy with each area defined as STRATEGIC and analyze the quality of relationships with stakeholders, which allows the navigability of the company.
• Connect with STRUCTURAL Capital, and decision-making power, to facilitate said functionality. (A company with 10 salespeople and 1 worker in production is not the same as a company with 10 workers in production and 1 salesperson, for example)
• PROTOCOLIZE the management of relationships, stimulate them, as well as create them (relationships) when these do not exist or simply do not have the necessary “size”. …….Because “size” always matters…. ☺
• ALIGN relations with the corporate culture and its managers
• Periodically MEASURE their quality
• Check that the communications created facilitate the PRIDE of belonging to the company
• Check that the brand, that the corporate culture, that "our flag" they represent an intangible value, more important than the company's “Fixed Assets”
• Validate that our differentiation, that our specialization is recognized by third parties, before even establishing negotiations or relationships.
• Check that it STRENGTHENS us and that we are something more than a SL, a SA, etc.
OUR INTELLECTUAL CAPITAL AND OUR INTERNAL RELATIONSHIPS.-
It is essential that our KR (Relational Capital) being important, the most powerful group is the intellectual capital, since it is precisely the one that CREATES THE RELATIONSHIP with third parties.
And being him, it is necessary that his internal communication is EXPLOSIVE. As explosive as possible
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